8/7/09

Touring exhibition promotes Germany Pavilion



a model of the Germany Pavilion

German officials have started touring major cities of China to promote its "Balancity" pavilion, Germany's official World Expo 2010 Website revealed early this week.

The exhibition features a model of the pavilion on a scale of 1 to 200 together with a film providing a virtual tour through the exhibition of "Balancity."

The film starts with showcasing the displays of Germany's federal states. Visitors will then gradually explore various places typical of a city -- a harbor, a factory, a garden, a park and a depot where exhibits and urban projects from Germany will be on show.

The exhibition also involves several posters providing information in German, English und Chinese about Germany's Expo involvement and the pavilion's architecture and exhibition.

The tour started in June in Shenyang, Liaoning Province, which was marked by a week-long exhibition. It has also reached the German Centre for Industry and Trade Shanghai Co and Goethe-Institute Shanghai.

It will hit Wuhan, Beijing and return to Shanghai in 2010. Its Shanghai leg also includes a series of exhibitions at Tongji University.

The 6,000-square-meter structure will be Germany's largest ever at an Expo and will comprise three exhibition areas that will showcase urban life and how the country's design and products can help solve urbanization problems.

It will demonstrate the importance of balance between modernization and preservation, innovation and tradition, community and the individual, work and leisure, and between globalization and national identity.

China Pavilion glitters



The 2010 World Expo organizer launches its gold models of the China Pavilion.



a gold model of the China Pavilion

The 2010 World Expo organizer in Shanghai yesterday launched its gold models of the China Pavilion.

The limited-edition models will be sold in more than 250 World Expo licensed stores in China, a Shanghai home-shopping channel and Bank of Communications outlets.

The 50-gram model will cost 19,800 yuan (US$2,895) and only 10,000 will be made.

The 100-gram model will be 39,800 yuan and 5,000 will be made.

The 150-gram model, limited to 2010 pieces, will cost 58,800 yuan each.

"Gold Expo souvenirs are warmly received by investors," said an official from the Bank of Communications, a global partner of the Expo.

Mexico flies a kite for Expo



scene of the ground-breaking ceremony of the Mexico Pavilion



Eduardo Seldner, commissioner general of the Mexico Pavilion, delivers a speech.



Wu Yunfei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Flying kites on a warm sunny day is a favorite activity for children all across the world. At the World Expo Shanghai next year, those sweet childhood memories can be recalled at the Mexico Pavilion.

People will see no building, but a 4,000-square-meter area covered in grass with hundreds of colorful Mexican kites flying in the sky.

Visitors can read a book, have a picnic or simply relax on the grass under the shade of the kites. They can also buy a traditional Mexican-style kite from the pavilion and fly it to recall the fun of their childhoods.

You can even learn how to make a unique Mexican kite as the souvenir.

The country's pavilion will be a "Kite Forest."

It will be a green slope with a total of 135 kites being flown over it. Seen from afar it will look there are hundreds of people flying kites together.



an artist's rendition of the Mexico Pavilion



an artist's rendition of the Mexico Pavilion

The kites, to be made in eco-friendly plastic, will be in red, pink, yellow, green and blue, to make the pavilion one of the most colorful Expo exhibits. The kites will be about 8 meters long and 4 meters wide, larger than normal kites, and supported by poles each 3 meters to 13 meters tall.

Construction began yesterday on the pavilion and a dozen children from Mexico and China planted colorful Mexican kites on the top of poles on the foundations of the pavilion to celebrate the ground-breaking.

Kites represent the idea of flying and are the strength that unites the Mexican and Chinese cultures, said Eduardo Seldner, commissioner general of the Mexico Pavilion.

The kite originated in China and is popular in Mexico.

The name for kite in Mexican is nahuatl, which also means butterfly.

The design envisions a future with spaces specifically planned, thought and designed for relaxation, as well as recovery of parks and green areas, where new generations may find themselves in a city that offers them a better life, said Edgar Ramirez, the pavilion's architect.

"The square is the heart of the pavilion. It is the representation of the future vision for the kids from Mexico," Seldner said.

However, the pavilion will be more than a square for fun. The exhibition area will be a two-story area under the square.

The pavilion will showcase Mexico's culture, landscapes, cities and the ancient Maya civilization.

Some cultural relics of the Maya will be exhibited.

Once inside the main exhibition area, visitors will be taken on a chronological journey through the history of Mexico from the pre-Hispanic era to proposals for the future, the commissioner general said.

Trade fair promotes Expo souvenirs

scene

scene of the fair

scene

scene of the fair

Expo souvenirs are available at the 3rd International Gifts & Home Decor Trade Fair at ShanghaiMart in Shanghai's Changning District.

Expo gifts, garments, toys, stationery items, handicrafts, accessories, bags, textiles, ceramics and metal products are on sale.

Sixteen authorized manufacturers of Expo products have set up booths at the fair. The fair will conclude on Sunday.

More than 2,500 collections of Expo 2010 products are on sale nationwide.

Hill & Knowlton delegation meets organizer

scene

scene of the meeting

A senior organizer of the 2010 World Expo today expressed appreciation for the public relations services provided by Hill & Knowlton.

Hong Hao, director of the Bureau of Shanghai World Expo Coordination, said that communication with leading international media had started well.

He welcomed more suggestions from Hill & Knowlton in this regard when meeting Paul Taaffe, chairman and chief executive officer of Hill & Knowlton.

Taaffe said Hill & Knowlton is confident it can provide quality PR services for Expo 2010.

The delegation toured the Expo site as well as the bureau's exhibition hall, which includes the 2010 event's master plan.

Hill & Knowlton, founded in the United States in 1927, is a leading public relations and public affairs consultancy. It boasts an international network in public relations, public affairs and strategic communications.

Hill & Knowlton was the official public relations agency for the 2008 Beijing Olympics.

Photo show captures life in Shanghai, Hamburg

 photo displays the China Pavilion and the Expo Boulevard.

photo displays the China Pavilion and the Expo Boulevard.

2.

 A photo shows people playing chess.

A tale of two cities has unfolded at downtown Shanghai Urban Planning Exhibition Centre with an exhibition of 80 photos revealing the charms of Shanghai and Hamburg.

The works from Chinese and German photographers capture the unique flavor and cultural heritage of the two cities. The photos detail the architecture along the Huangpu River in Shanghai and the port life along the Elbe River in Hamburg.

The 10-day exhibition will run through August 16. German officials hope the exhibition will fuel local interest in Hamburg, which will present an eco-friendly house at World Expo Shanghai 2010.

The house will be displayed in the Urban Best Practices Area.

The "Hamburg Home" will incorporate both living and office functions. The inspiration for the house came from the city's "HafenCity" project, where old buildings on the Elbe waterfront were renovated into modern environmentally friendly buildings with advanced technology.