an artist's rendition of ROK Pavilion
an artist's rendition of ROK Pavilion
an artist's rendition of ROK Pavilion
Kim JeongKee, Consul Genenal of Republic of Korea in Shanghai, has recently introduced the features of ROK Pavilion to media.
The ROK Pavilion at World Expo 2010 will be its most expensive ever and is expected to further lure visitors to the specialized Expo 2012 in Yeosu, the Republic of Korea, according to the interview. The theme of Expo 2012 is "The Living Ocean and Coast."
South Korea has taken part in 17 World Expos and specialized expositions since the 1962 World Expo in Seattle, Washington State, US.
ROK has increased its budget to 40 billion ROK won (US$32 million) from original 29.6 billion won to offset the depreciated value of won and keep the exhibition's high quality, Kim said.
The country's investment in World Expo 2010 Shanghai will be its biggest-ever Expo investment as it hopes to lure visitors to its own 2012 extravaganza. The ROK team also recently lifted its goal to attract 7 million visitors throughout the Expo Shanghai period from its original of 5 million, according to the report.
In addition to the ROK Pavilion, many companies from the country are going to jointly build a ROK Corporate Pavilion, one of the 17 corporate pavilions.
The ROK Corporate Pavilion will cover an area of 3,000 square meters with more than 10 companies participating in the exhibition.
The trade between China and ROK increased 26 times since the two establish diplomatic ties and China has become the biggest trade partner of ROK, said Kim.
China has launched a large-scale economic stimulus plan, which has offer a good opportunity for ROK companies to expand further in the Chinese market, Kim added.
Kim also said that the ROK Pavilion is the best window for these ROK companies that want to catch that opportunity.
an artist's rendition of ROK Pavilion
an artist's rendition of ROK Pavilion
Expo Yeosu in ROK will be held two years after Expo 2010. Expo 2010's ROK Pavilion will have a section to introduce the Expo Yeosu.
Expo Shanghai 2010 and Expo Yeosu 2012 will offer brand-new perspectives and contents for the two peoples to know each other, he said.
The ROK Pavilion, whose theme is "Friendly City, Colorful Life," will explore urban living today.
The white three-story ROK Pavilion will be easy to recognize. The exterior of the 6,000-square-meter structure is composed of hundreds of thousands of Korean letters in relief, about 20 basic letters.
ROK writing is one of the greatest inventions of its people, so the country will highlight words at the Expo 2010.
"I hope people will have an ever-lasting cozy memory of ROK after visiting the ROK Pavilion." Kim said.
