5/8/09

Official urges strong online promotion of Expo

A senior official of the Information Office of the State Council today called on news Website operators nationwide to step up promotion of World Expo 2010 Shanghai in a bid to raise public awareness.

Cai Mingzhao, deputy director of the Information Office of the State Council, said Websites should integrate resources and expand coverage of the event, as the Expo will be "another worldwide grand event hosted by China" following the Beijing Olympics.

Cai made the call at a working conference in Beijing that focused on online promotion. Cai noted that China is predicted to have at least 400 million Netizens by the start of Expo 2010 on May 1, therefore it is "significant" to attract the attention of a large group of people.

He said that foreign-oriented promotion should also be highlighted as Expo involves overseas participants and visitors.

Customs official checks Expo progress

 

Wang Songhe, vice minister of the General Administration of Customs, learns more about the progress of Expo 2010 from Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee.

Wang Songhe, vice minister of the General Administration of Customs, learns more about the progress of Expo 2010 from Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee.

Wang Songhe, vice minister of the General Administration of Customs, yesterday learned more about the progress of Expo 2010.

Wang Songhe is hosted on a tour through the bureau exhibition hall presenting the master plan of the 2010 event.

Wang Songhe, vice minister of the General Administration of Customs, yesterday learned more about the progress of Expo 2010.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, met Wang at the Bureau of Shanghai World Expo Coordination.

Wang was hosted on a tour through the bureau exhibition hall presenting the master plan of the 2010 event. He also took a bird's eye view of the Expo site atop the building.

University students eager for volunteer posts

Students express determination in serving the Expo.

Students express determination in serving the Expo.

Students sing

Students sing " "By Your Side," the volunteer song for Expo 2010.

the flying of peace dove at the ceremony

the flying of peace dove at the ceremony

Students ask how they could become volunteers.

Students ask how they could become volunteers.

Crowds of students at Shanghai Jiao Tong University have expressed enthusiasm in serving as volunteers at World Expo 2010.

About 1,000 students asked how they could become volunteers on Jiao Tong's campus on May 1.

Expo sign language book issued

Chinese paralympian fencer Jin Jing

Chinese paralympian fencer Jin Jing

Song Xiaobo, a contestant in

Song Xiaobo, a contestant in "My Hero," teaches sign language at the ceremony.

Students learn sign language.

Students learn sign language.

A sign language book for World Expo 2010 has been issued by East China Normal University.

A ceremony was held to mark the occasion on May 1, coinciding with the one-year countdown to Expo 2010. Students of the university were also called on to apply to become Expo 2010 volunteers at the ceremony.

About 400 students submitted application forms on May 1, the first day recruitment of volunteers started.

The students also expressed hope that the event is a big success.

Swiss Pavilion promises 'rural and urban interaction'

an artist's rendition of the Swiss Pavilion

an artist's rendition of the Swiss Pavilion

As the host country of the 2010 World Expo, China has a long and rich cultural history, which has provided continuous inspiration to people around the world. The Swiss Pavilion is inspired by the concept of balance, as embodied in the traditional Chinese concept of yin and yang, which is relevant to the sub-theme of the Expo "rural-urban interaction."

Rural and urban areas are complementary yet opposing, and the combination of the two ensures a balance between society and nature. A regular and healthy interaction between the rural and urban areas is a prerequisite for sustainable and harmonious development in ecological, economic and social aspects.

chair lift to be used at the Swiss Pavilion

chair lift to be used at the Swiss Pavilion

chair lift to be used at the Swiss Pavilion

chair lift to be used at the Swiss Pavilion

facade of the Swiss Pavilion

facade of the Swiss Pavilion

In Switzerland, there is a strong awareness of the importance of the interaction between urban and rural areas, due to the geographical characteristics of the country. Urban and rural areas are complementary and necessarily interdependent. For many years, Switzerland has been striving to find sustainable ways of protecting and conserving its natural heritage as well as improving living conditions in urban areas.

The design of the Swiss Pavilion is based on the concept of balance rooted in the principle of yin and yang. A vast planted roof and two load-bearing cylinders together make up the structure of the building, and are connected by a revolving chair lift system. The architecture incorporates the symbiosis between town and country, and emphasizes the perfect balance of man, nature and technology.

The urban setting of the ground floor is counterbalanced by the natural space of the roof of the Swiss Pavilion and the continuous circuit of the chair lift provides visitors with access to the rural area from the urban area, offering an interesting and inspiring experience.

The Pavilion is a hybrid image of nature and technology, which incorporates the sub-theme of the Shanghai Expo -- rural-urban interaction.

The first cylinder represents the urban part.

Walking along a ramp, the exhibition area provides visitors with an overview of the building and the exhibition. Visitors will pass by 3D screens, which provide three-dimensional images of innovative and sustainable Swiss success stories. At the end of the ramp, they will enter the exhibition hall and come across Swiss men and women, projected on life-size screens, recounting their visions of the future, their expectations and their dreams. These personal statements by Swiss citizens show how important the individual is in conserving and shaping nature in a responsible way. They will also have insight into the four themes of the exhibition: water quality, air quality, public transport and sustainable construction.

After the ramp and the exhibition area, visitors will move into the urban area on the ground floor, where a multifunctional stage, a shop, and a restaurant combine with the urban setting, providing visitors with a sense of what it feels like to be in a bustling city.

At the top end of the ramp of the exhibition area, visitors can see a 10-meter-high projection screen in the atrium, on which scenes of the IMAX film "The Alps," showcasing magnificent Swiss mountain scenery, is being projected. In a continuous loop, the film shows broad landscape views that sweep deliberately slowly across the mountain slopes highlighting the omnipresence of the Alps mountain range in Switzerland.

Aside from the beauty of the mountain, the film also represents a harsh and hard environment.

After visiting the exhibition, visitors will come to the second cylinder of the Swiss Pavilion, where they can start the tour on the chair lift.

The second cylinder is open at the top and its walls are planted with greenery. Accompanied by sounds from nature, visitors will take an eight-minute chair lift ride up the cylinder to the natural space on the roof of the Pavilion.

The chair lift provides a link between the urban space and the natural space of the Swiss Pavilion, which allows visitors to access nature from the urban area and vice versa. It takes visitors out of the demanding, urban environment into the relaxing rural setting and back again.

Covered by a green meadow, plants and flowers, the roof of the Swiss Pavilion is an open, bright and peaceful landscape. Accompanied by relaxing sounds from nature, visitors can glide across the exuberant green meadow and enjoy the beautiful natural space.

The interactive, intelligent facade of the official Swiss Pavilion shows how much unused energy is all around us.

The facade that envelops the Pavilion is a curtain of woven aluminium elements under which visitors pass to access the urban area on the ground floor of the building. LED lights comprised of an energy source, a storage unit and a consuming unit are incorporated into the facade. The energy produced is made visible in the form of flashes that are triggered by the pavilion surroundings, such as the sun or flashes made by visitor cameras.

Since each solar cell is independent of the others, the whole system is, to a certain extent unpredictable, which results in a haphazard pattern of flashes. Thanks to the storage of energy in each individual cell, the facade is also active at night, when the cells will trigger each other.

Each cell bears a map of Switzerland, making the whole Pavilion into a "Swiss" drape.

Expo City Star campus campaign begins

Expo City Star campus campaign begins across the nation.

Expo City Star campus campaign begins across the nation.

Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.

Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.

World Expo 2010 mascot Haibao appears at Shanghai Jiaotong University

World Expo 2010 mascot Haibao appears at Shanghai Jiaotong University

University students watch the campaign's launch ceremony.

University students watch the campaign's launch ceremony.

The Expo City Star campus campaign was launched at Shanghai Jiaotong University's Minhang Campus today.

The China Communist Youth League's Shanghai Committee, China Youth Daily and Coca-Cola Co organized the event under the authorization of the Bureau of Shanghai World Expo Coordination.

Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, said at the ceremony that Expo 2010 would attract an estimated 70 million visitors. He said that university students will be important promoters for Expo and he expressed hope that university students could try their best to lead more young people to support the world fair.

The campaign includes both an Expo 2010 university student reporters contest. Another contest is for a university student environment protection scheme.

The reporters contest will involve hundreds of universities in China. The innovation contest was launched on April 28 and has collected more than 7,000 pieces of innovative works. The later contest will generate 200 winners.

Organizers of the campaign said that about 300 winner will be named Expo City Stars. The winners will be invited to tour the Expo site.

Switzerland gives World Expo a lift

scene of the ceremony

scene of the ceremony

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, and Uli Sigg, commissioner general of the Swiss Pavilion unveil a piece of the chair lift.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, and Uli Sigg, commissioner general of the Swiss Pavilion unveil a piece of the chair lift.

Switzerland yesterday brought a duplicate of an Alps Mountain chair lift to Shanghai to be displayed at its Expo pavilion.

Locals can sit in the chair lift at the Expo Exhibition Center on Huaihai Road M. for free until Tuesday. A week of promotional activities for Switzerland's Expo participation was launched yesterday.

Switzerland will put 20 such chair lifts inside its pavilion. The chairs will transport visitors on a spiral track from the ground floor to the roof of the pavilion.

At the pavilion, visitors can expect to experience the busy urban life of Switzerland's cities on the first floor and enjoy the tranquil space of the nation's mountains on the roof, said Manuel Salchli, the director of the pavilion.

The pavilion will be a 4,000-square-meter open structure without walls.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Blaise Godet, Swiss ambassador to China, gives a speech

Blaise Godet, Swiss ambassador to China, gives a speech.

Uli Sigg, commissioner general of the Swiss Pavilion, gives a speech.

Uli Sigg, commissioner general of the Swiss Pavilion, gives a speech.

The pavilion will cost US$21 million. The Swiss government has allocated US$15 million and the rest of the cash is coming from Swiss corporations including Nestle, Swatch and Holcim. Construction will begin next week.

Uli Sigg, commissioner general of the Swiss Pavilion announced the theme of the Swiss Pavilion "Nature's Playground."

"The Swiss Pavilion will bring to life the sustainable interaction between rural and urban spaces and showcase the best Swiss practices," said Sigg.

"It will also be a fun and playful space for people to visit, which will be full of surprises," Sigg said.

Visitors tour the exhibition of the Swiss Promotion Week

Visitors tour the exhibition of the Swiss Promotion Week.

A visitor takes a view of Switzerland

A visitor takes a view of Switzerland.

an artist's rendition of the Swiss Pavilion

an artist's rendition of the Swiss Pavilion

Blaise Godet, Ambassador of Switzerland to China said the year 2010 will be a very special year as it will celebrate 60 years of diplomatic relations between Switzerland and China.

"We have been enjoying an excellent relationship ever since 1950, when Switzerland was one of the first Western countries to recognize the People's Republic of China. Switzerland's active contribution to the Shanghai Expo will be another milestone of the thriving Sino-Swiss friendship. I am confident that Shanghai will host an excellent Expo and we look forward to being part of it," he noted.

China Pavilion receives biggest boost from a donor

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee receives a cheque from the Shanghai Tobacco (Group) Corp.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee receives a cheque from the Shanghai Tobacco (Group) Corp.

Yang Xiong, executive deputy director of the Executive Committee of the World Expo 2010 Shanghai and Shanghai Executive Vice Mayor, delivers a speech.

Yang Xiong, executive deputy director of the Executive Committee of the World Expo 2010 Shanghai and Shanghai Executive Vice Mayor, delivers a speech.

scene of the signing ceremony

scene of the signing ceremony

The China Pavilion yesterday received its largest donation - 200 million yuan (US$29.33 million) - from the Shanghai Tobacco (Group) Corp.

Shanghai Executive Vice Mayor Yang Xiong said the donation indicated the corporation's great support for Expo 2010. He hoped more Chinese firms would follow suit and support the construction of the China Pavilion.

Hong Hao, director of the Bureau of Shanghai World Expo Coordination, and Shi Chao, general manager of the Shanghai Tobacco (Group) Corp, signed the donation agreement.

Public donations for the majestic red-painted China Pavilion began in late 2007. Minimum donation is set at one yuan (13 US cents).

Senior organizer updates on Expo preparations

Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee, gives an updated report on the preparations of the Expo.

Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee, gives an updated report on the preparations of the Expo.

A senior World Expo 2010 Shanghai organizer on May 6 gave an updated report on the preparations of the Expo to government officials from other municipalities and provinces, and representatives of some companies.

Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee, talked about the history of world expositions and Expo 2010 ticket sales.

She called on other municipalities and provinces to contribute to the event promotion, the preparation of China Pavilion, the planning of forums, as well as security and traffic measures.

Heilongjiang warms up to World Expo

People in Northeast China's Heilongjiang Province will get a taste of Expo 2010 Shanghai during a weeklong promotion from June 14 to 20.

The promotion, a combination of exhibitions, forums, lectures and campus activities, is part of the World Expo national road show. Expo 2010 mascot Haibao will make its debut in the province which borders Russia and Mongolia.

Officials from the Bureau of Shanghai World Expo Coordination and Heilongjiang Province have held discussions on detailed plans for the promotion.

Heilongjiang has already submitted its Expo exhibition plan with a focus on improved city life in harmony with nature based on the theme "Ice and Snow Make Us Extraordinary."

Swiss officials visit Expo Bureau

scene of the meeting

scene of the meeting

Johannes Matyassy, head of Presence Switzerland, Blaise Godet, Swiss ambassador to China, Uli Sigg, commissioner general of the Swiss Pavilion, Hua Junduo, China's commissioner general for World Expo 2010, William Frei, Consul General of Switzerland in Sh

Johannes Matyassy, head of Presence Switzerland, Blaise Godet, Swiss ambassador to China, Uli Sigg, commissioner general of the Swiss Pavilion, Hua Junduo, China's commissioner general for World Expo 2010, William Frei, Consul General of Switzerland in Sh

A delegation from Switzerland today exchanged views about the Swiss Pavilion at Expo Shanghai with Hua Junduo, China's commissioner general for World Expo 2010.

Uli Sigg, commissioner general of the Swiss Pavilion, Blaise Godet, Swiss ambassador to China, Johannes Matyassy, head of Presence Switzerland and William Frei, Consul General of Switzerland in Shanghai, attended the meeting.

Hua also updated them on the planning of events among other topics during the meeting.

Expo gathers momentum in Bosnia and Herzegovina

scene of the meeting

scene of the meeting

A delegation of World Expo 2010 Shanghai organizers met with Bosnia and Herzegovina officials in Sarajevo yesterday to update them on the preparations of next year's Expo.

They discussed issues about participation, venue construction, Expo operation, events, forums and promotions. The delegation hoped to pull off Expo promotions in the Balkan state. They will also hold consultations regarding Bosnia and Herzegovina's Expo exhibition.

The official Website of Bosnia and Herzegovina's Expo 2010 participation has also been launched.

The delegation also met Liu Wenxin, China's ambassador to Bosnia and Herzegovina, and expressed their gratitude for Liu's support to Expo work. They also updated him on the progress of the event.

Tajikistan joins Expo participants

The Republic of Tajikistan yesterday signed a participation contract with World Expo 2010 organizer in Dushanbe, the country's capital city. Detailed plans of the country's exhibition have yet to be decided.

Tajikistan confirmed its participation on April 27, 2006. The central Asian nation is the 203rd participant to take part in the largest world fair in history.

5/6/09

Chinese artist appointed to design replacement for Little Mermaid

A renowned Chinese artist has been chosen by the Danish government to design a replacement as the symbolic Little Mermaid goes on display at the Shanghai World Expo in 2010, the Ministry of Economic and Business Affairs announced yesterday.

A video installation will be put where the famed statue currently sits during the six months as it stays in Shanghai as part of the Danish pavilion.

According to the ministry statement, the new artwork, to be designed by Chinese famous artist Ai Weiwei, is to reflect connection and difference between the Chinese and Danish cultures.

Ai Weiwei, born in Beijing in 1957, had served as the Chinese program consultant for the design of the Olympic National Stadium in Beijing, also called the Bird's Nest.

Copenhagen's iconic statue of the Little Mermaid, known from Hans Christian Andersen's fairy tale, is scheduled to arrive in China next April. Copenhagen's city council has voted to allow the statue to leave its perch in the Copenhagen harbor for a visit to China.

New Zealand Pavilion to focus on 'Cities of Nature' experience

New Zealand commissioner general for the 2010 World Expo in Shanghai, Phillip Gibson, said his country will invest 30 million NZ dollars (US$16.8 million) to build a 2,000-square-meter pavilion to focus on its "Cities of Nature: Living between Land and Sky" experience.

In a recent interview, Gibson said he believed the Shanghai Expo will historically be seen as an epic event. New Zealand's much larger commitment to this Expo reflects the fast growing ties between China and New Zealand, he said.

"That is one of the reasons why we were among the first to accept the invitation to participate. The resources and organization that China is committing to the Expo are massive. New Zealand has been very grateful for all the cooperation we have been receiving," he said.

"We hope that ours will be a strong contribution to this historic event," he added.

New Zealand announced its decision to participate in the Shanghai Expo during Chinese Premier Wen Jiabao's official visit to New Zealand in April, 2006.

"So planning and preparation have been underway for a good three years now. Milestones have included the selection of the Pavilion concept and design in late 2007, our signing of the official participation contract in May 2008 and the recent moves to start actual construction on site." he said.

"Our participation in the Expo is a major project for New Zealand and as for any such undertaking, there will inevitably be challenges. But so far we are on target," said Gibson, who also served as New Zealand's commissioner general for the Aichi Expo in Japan in 2005. New Zealand government's investment in the Shanghai Expo is five times more than the Aichi Expo.

Shanghai Expo's theme "Better City, Better Life" is also a theme New Zealand is well placed to interpret. New Zealand is a highly urbanized country, with some 86 percent of its 4.29 million population living in cities and towns.

New Zealand cities are relatively small with low population densities, and they have high quality of life ratings.

The aim of the New Zealand Pavilion is to present a welcoming vision of a nation that is striving to bring its cities into a sustainable balance with nature; a country in which natural beauty, the inspiration that it brings, and the lifestyles that it permits, can exist alongside and contribute to a modern and innovative first world economy.

The theme of the New Zealand Pavilion is "Cities of Nature: Living between Land and Sky." In its form and content the Pavilion takes inspiration from the Maori creation story in which the god Tane separated his parents, the Sky and the Earth, to create space both for the natural world and for human beings.

"Our Pavilion will be a distinctive one. It will be wedged shaped with a roof top garden that will be visually very attractive. We were fortunate to be allocated an excellent 2,000 square meter site, close to the Chinese Theme Pavilion, so our Pavilion will be very visible," said Gibson.

A "Cities of Nature" experience in the Pavilion where visitors will be taken through a day in the life of a composite New Zealand city starting from the sea, through the suburbs, the city center and out toward the mountains; various themes will overlap in this -- the progression of the day from dawn to dusk, from children to adults, New Zealand's majestic scenery, New Zealanders as multi-cultural, vibrant and creative, Gibson explained.

Visitors will exit the Cities of Nature experience near the top of the wedge, and will then walk back down toward the veranda area through a garden planted with New Zealand trees and flowers, and making use of sculptural elements, audio and lighting.

Gibson expects a total of seven million visitors to the New Zealand Pavilion during the Shanghai Expo period.

"So our Pavilion will combine a range of characteristics -- distinctive design, creative high tech, but also culture and very much human interaction. We want it to be a total experience that showcases New Zealand and who we are as a country and people. And of course in doing so, we hope to make a compelling impression on visitors," said Gibson.

Precious exhibits on display for Osaka's show

Tensho Naga Oban gold coin

Tensho Naga Oban gold coin

The Japanese city Osaka will display precious screen paintings from the reign of feudal lord Toyotomi Hideyoshi (1583-1615) in its World Expo 2010 Shanghai Urban Best Practices Area which will cover 646 square meters.

The paintings depict street scenes and lifestyles at the time of Hideyoshi to give a full picture of Osaka, according to the city's participation Website (http://expo2010-osaka.jp/topics/0904/27_01.html).

Also on the list is an artificial Tensho Naga Oban gold coin. The originals were minted in the late 16th century under Hideyoshi's orders. The oval coin is 17 centimeters long and 10 centimeters wide, making it one of the largest gold coins in the world.

Meanwhile, Osaka is seeking a logo for its pavilion and the public is encouraged to participate. An appeal for submissions will remain open until June 5. The first prize winner will receive around 7,000 yuan (US$1024.9).

Detailed information is available at http://expo2010-osaka.jp/topics/0904/27_01.html.

Osaka will present a watery world, introducing its development of water transport as well as curbing water disasters.

The display will also involve innovative and sophisticated technologies designed to achieve a more comfortable life and a better environment.

The theme is "Advanced Environment City -- The Challenge of the Water Metropolis." Construction of the pavilion is expected to start in November.

HK launches Website for Expo 2010

HK launches Website for Expo 2010

A new Website to promote Hong Kong's participation in World Expo 2010 Shanghai (www.hkexpo2010.gov.hk/eng) has been launched.

The launch on May 1 coincided with the one-year countdown to the start of Expo, which will run from May 1 until October 31, 2010.

The Website will keep the public up-to-date about the Hong Kong pavilion, its urban best practice case "Smart Card, Smart City, Smart Life," its preparations, Expo 2010 ticket sales and the history and background of HK's participation in previous Expos.

The Website will also provide information on the events and activities that are being planned to showcase Hong Kong's creative talents, as well as its strengths in areas such as international financial services and legal services.

Henry Tang Ying-yen, Chief Secretary of the Hong Kong Special Administrative Region, announced the launch of the Website.

"This mega event will provide an excellent opportunity to showcase the connectivity, creativity and attractions of our city to audiences on the mainland and around the world," said Tang, who chairs the Steering Committee for HKSAR's Participation in Expo 2010.

He encouraged people to use the Website to connect with the Hong Kong experience at Expo 2010.

Official urges strong online promotion of Expo

A senior official of the Information Office of the State Council today called on news Website operators nationwide to step up promotion of World Expo 2010 Shanghai in a bid to raise public awareness.

Cai Mingzhao, deputy director of the Information Office of the State Council, said Websites should integrate resources and expand coverage of the event, as the Expo will be "another worldwide grand event hosted by China" following the Beijing Olympics.

Cai made the call at a working conference in Beijing that focused on online promotion. Cai noted that China is predicted to have at least 400 million Netizens by the start of Expo 2010 on May 1, therefore it is "significant" to attract the attention of a large group of people.

He said that foreign-oriented promotion should also be highlighted as Expo involves overseas participants and visitors.

Customs official checks Expo progress

 

Wang Songhe, vice minister of the General Administration of Customs, learns more about the progress of Expo 2010 from Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee.

Wang Songhe, vice minister of the General Administration of Customs, learns more about the progress of Expo 2010 from Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee.

Wang Songhe, vice minister of the General Administration of Customs, yesterday learned more about the progress of Expo 2010.

Wang Songhe is hosted on a tour through the bureau exhibition hall presenting the master plan of the 2010 event.

Wang Songhe, vice minister of the General Administration of Customs, yesterday learned more about the progress of Expo 2010.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, met Wang at the Bureau of Shanghai World Expo Coordination.

Wang was hosted on a tour through the bureau exhibition hall presenting the master plan of the 2010 event. He also took a bird's eye view of the Expo site atop the building.

5/5/09

Romania unveils apple-shaped pavilion

an artist's rendition of the Romania Pavilion

an artist's rendition of the Romania Pavilion

an artist's rendition of the Romania Pavilion

an artist's rendition of the Romania Pavilion

Romania's national pavilion at Shanghai 2010 World Expo will take the shape of a green apple in its focus on a "green city" concept.

The pavilion will cover 2,000 square meters and its apple shape and logo "Greenopolis" reflect the importance of healthy lifestyle, sustainable development and knowledge-based solutions for modern society, Romanian officials said.

Romania tries to highlight a city's historical and cultural heritage in order to understand, develop and translate this wisdom into a better quality of life for contemporary urban Romanian citizens, officials said.

An open tender for construction of the building has been launched.

Hungary to focus on natural resources and culture at Expo

Hungary's aim at the 2010 World Expo is to introduce the country's natural resources, people, economy and culture to visitors from different countries, the Hungarian prime minister's commissioner said.

"We don't want to exhibit too many products, (and) our goal is to introduce our country, including natural resources, people, economy and culture," said Andras Huszty, the PM's commissioner for Hungarian-Chinese economic relations and coordination of participation in the Expo.

Huszty said that the Hungarian pavilion will be beautiful with a decoration of wood rods, and visitors will feel they are having a walk in a forest, he said.

"The message we would like to send to the visitors of the Shanghai World Expo is that Hungary is a good place and we welcome Chinese people to our country," said Andras Huszty.

About Hungary's plan at the expo, Huszty said, "we must send a short and important message to visitors, because they may stay in a pavilion only for 15 or 20 minutes."

Huszty said a new invention named Gomboc, created by two Hungarian mathematicians, will be displayed in the pavilion. It is the first known homogenous object with one stable and one unstable equilibrium point, similar to the shape of the Indian Star Tortoise.

Gomboc is another world famous invention by Hungarians after Rubik's Cube, and a Gomboc weighing almost a ton will be put in the center of the Hungarian pavilion, Huszty said.

The 2010 World Expo will strengthen ties between Hungary and China, and hopefully Chinese people will show more interest in Hungary after the expo, Huszty said.

Expo green queen

Chinese movie star Zhou Xun receives a certificate from Hong Hao, director of the Bureau of Shanghai World Expo Coordination, as she is honored as the first Expo green-commuting ambassador.

Chinese movie star Zhou Xun receives a certificate from Hong Hao, director of the Bureau of Shanghai World Expo Coordination, as she is honored as the first Expo green-commuting ambassador.

Chinese movie star Zhou Xun received a certificate yesterday from Hong Hao, director of the Bureau of Shanghai World Expo Coordination, as she was honored as the first Expo green-commuting ambassador.

This green campaign is on the way, and Shanghai people are urged to use public transport or walk and ride bicycles instead of using cars and so contributing to an eco-friendly Expo from May to March, 2011. It will gradually cover the Yangtze River Delta region and then the whole nation.

The campaign aims at raising local residents' awareness about energy saving and environmental protection, thus cutting emissions and curbing the impact of global warming to improve the image of the host city.

Zhou, an internationally acclaimed actress, won best actress honors at the third Asian Film Awards in Hong Kong in March for her performance in the film "The Equation of Love and Death."

5/4/09

Expo's entertainment extravaganza

Visitors to the 2010 World Expo will enjoy an entertainment extravaganza with countries from around the world promising to bring their best and rarest cultural acts.

The League of Arab States (LAS) is working with the organizer on staging an Arab arts festival during the 2010 event, which will feature art works mixing traditional and modern elements of countries in the region. Asian countries, such as Japan and the Republic of Korea, are planning special performances.

Arab performance

Arab performance

In Europe, German officials have suggested special activities at the Expo site to mark the end of a three-year cultural program - "Germany and China - Moving Ahead Together."

The program was inaugurated by German Chancellor Angela Merkel in 2007 during her visit to China. It features a series of cultural events such as concerts and shows that give the Chinese people a better understanding of Germany. It is scheduled to land in Shanghai in 2010, the last stop after touring Nanjing, Chongqing, Guangzhou, Shengyang, Wuhan and Changchun.

scene of the

scene of the "African Footprint" performance

Wolfgang Rohr, the former German Consul General in Shanghai, said he hoped the cultural exchange program would wrap up at the Expo site.

Wolfgang Schussel, the Federal Chancellor of Austria, has recommended an exhibition of sculptures by the famous artist Franz Andre Heller and architect Mark Fisher.

Meanwhile, Maximilian F. Huber, an official in charge of the "African Footprint" tour through Europe, has expressed interest in a cultural program to give Shanghai a taste of Africa.

African drums, soulful saxophones and haunting pennywhistles, dances such as traditional gumboot and hip-hop pantsulas, are all featured in the "African Footprint."

fire dance of Samoa

fire dance of Samoa

North American and South American countries are also enthusiastic about Expo. Professional troupes in the United States and Canada have expressed hope that they will be able to perform at the Expo, and Brazil plans to stage Samba dances, parades and percussion music on a large-scale.

Oceania countries such as Samoa, Kiribati and Marshall Island will present their own cultural programs as well.

Getting in tune for Expo

In a tune-up for the 2010 World Expo, some famous world musicians from China and abroad will perform at the Shanghai Century Park and Shanghai Oriental Art Center for the 2009 World Music Shanghai festival from April 30 to May 5.

Eleven world-famous musicians and ensembles will stage five breathtaking shows.

The lowest ticket prices start at 30 yuan (US$4.39). The Bureau of Shanghai World Expo Coordination, the Shanghai International Culture Association and the Pudong Culture Bureau are organizing the event.

The three shows set for the Shanghai Oriental Art Center will combine folk and popular music from all over the world. Audiences are able to feel the harmony and difference in culture in all the productions.

In the opening show of the music festival, Chinese performer Sa Dingding, a rising power in the international music scene known for her innovative combination of minority elements in contemporary music, will collaborate with the best-selling world music group, Grammy-winning Deep Forest.

Also on the stage at the Shanghai Oriental Art Center will be the London-born Zimbabwean singer Netsayi who embarks on a musical journey in search for her roots; Amrta, a band from Shanghai; and Zakir Hussain, a classical tabla (an Indian drum) virtuoso famed for his consistently brilliant and exciting performances.

At Century Park, five ensembles will present two shows of international music: Samba Batucada from Brazil will bring their carnival music from South America; Yi's Playground will present authentic music from the Huayao Yi minority group of China; Les Ballets African De Guinea will showcase their striking traditional dances from Africa; the Tibetan and Qiang from Aba, an ethnic group in Sichuan Province, will dazzle the stage with the fusion of Tibetan and Qiang minority music.

Also joining the holiday festivities will be the Shrine Synchro System, DJs famous for mixing Afro rhythms with electronic sounds. The Shrine Synchro System, one of the world's foremost DJ units, is a pioneer of the Afro beat and established a legendary club in the heart of Lagos, Nigeria's economic capital.

On May 5, a "China-Britain World Music Dialogue" will be held at the Shanghai Oriental Art Center, at which Chinese and British scholars and musicians will discuss music programs for the Expo 2010.

The participants include Tian Qing, director of the Center of Protection of Oral and Non-material Cultural Heritage of China, performer Sola Liu, Professor Rachel Harris from the School of Oriental and African Studies of London University, and Clair Whitaker, the man behind the BBC World Music Awards.

Jackie Chan, Yao Ming appointed ambassadors for Expo 2010

Hong Kong film star Jackie Chan and NBA star Yao Ming were appointed promotion ambassadors for the 2010 World Expo yesterday.

"I will spare no efforts to pay close attention to the Expo and help promote it throughout the world," said Jackie Chan at a performance for residents relocated from the Expo site.

"Like every Chinese citizen, I am looking forward to the event," he said.

Yao Ming was quoted by the website as saying that as a native of Shanghai, he has always hoped that he could contribute to the event.

"I want to tell everyone: welcome to my hometown, Shanghai, and welcome to the 2010 Shanghai World Expo," he said.

Also appointed was Chinese pianist Lang Lang.

The Expo ambassadors already include Japanese table tennis star Ai Fukuhara, Japanese image designer Junko Koshino and British singer Sarah Brightman.

The Expo is expected to attracted 70 million visitors, 5 percent of them from abroad.

Forest concert adds harmony

scene of the forest concert

scene of the forest concert

scene of the forest concert

scene of the forest concert

Expo sounded good yesterday at a special forest concert at Gongqing Forest Park in Yangpu District marking the one-year countdown to the 2010 World Expo.

Expo songs and classical music were played by the Symphony Orchestra of the People's Liberation Army of China and PLA Navy.

The concert was part of the 2009 World Music Shanghai Festival.

Shanghai Party Secretary Yu Zhengsheng, Shanghai Mayor Han Zheng, Wang Zhongwei, head of the Publicity Department of the Communist Party of China's Shanghai Committee, Shanghai Executive Vice Mayor Yang Xiong and Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee were among those who enjoyed the concert.

New souvenirs for sale

scene of ceremony

scene of ceremony

Wu Yunfei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Wu Yunfei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Children's Expo drawing display

Children's Expo drawing display

Spectators of the ceremony

Spectators of the ceremony

Shanghai 2010 Expo authorities yesterday rolled out about 300 new official Expo souvenirs to the market.

The launch and promotion ceremony was held in Xujiahui's Oriental Shopping Center. Wu Yunfei, deputy director general of the Bureau of Shanghai World Expo Coordination, presented at the ceremony. On-the-spot sales of Expo souvenirs such as Expo mascot Haibao souvenirs were also available.

To date, the Shanghai Expo has issued more than 2,000 souvenirs which are available at designated retailers in Shanghai and throughout the Yangtze River Delta.

Kweichow Moutai joins Expo 2010

Shanghai Executive Vice Mayor Yang Xiong meets Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd.

Shanghai Executive Vice Mayor Yang Xiong meets Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.

The China Kweichow Moutai Distillery Co Ltd has become a senior sponsor of the 2010 World Expo, and will provide its famous Maotai or Moutai (baijiu or Chinese liquor) for the event.

The Guizhou-province-based enterprise signed a senior sponsorship deal with the organizer in Shanghai yesterday.

Maotai came to world fame in San Francisco at the Panama Pacific International Exposition in 1915. It won a gold medal after exhibitors accidentally smashed a bottle and its flavor attracted visitors.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, expressed her hope that the company would play a role as a friendship ambassador by displaying China's liquor culture to the world and make contributions to the 2010 Expo.

Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd

Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd

scene of the signing ceremony

scene of the signing ceremony

Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd, said the pursuit of Moutai in "brewing" a high-quality life well matches the Expo theme "Better City, Better Life." As a typical example of a Chinese brand, the firm would contribute to the 2010 event as a senior sponsor.

Hong Hao, director of the Bureau of Shanghai World Expo Coordination, signed the contract with Ji.

Expo 2010 has 13 global partners, 11 senior sponsors and 13 project sponsors so far.

Shanghai Executive Vice Mayor Yang Xiong, also the executive deputy director of the Executive Committee of the World Expo 2010 Shanghai, attended the signing.