5/8/09

Official urges strong online promotion of Expo

A senior official of the Information Office of the State Council today called on news Website operators nationwide to step up promotion of World Expo 2010 Shanghai in a bid to raise public awareness.

Cai Mingzhao, deputy director of the Information Office of the State Council, said Websites should integrate resources and expand coverage of the event, as the Expo will be "another worldwide grand event hosted by China" following the Beijing Olympics.

Cai made the call at a working conference in Beijing that focused on online promotion. Cai noted that China is predicted to have at least 400 million Netizens by the start of Expo 2010 on May 1, therefore it is "significant" to attract the attention of a large group of people.

He said that foreign-oriented promotion should also be highlighted as Expo involves overseas participants and visitors.

Customs official checks Expo progress

 

Wang Songhe, vice minister of the General Administration of Customs, learns more about the progress of Expo 2010 from Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee.

Wang Songhe, vice minister of the General Administration of Customs, learns more about the progress of Expo 2010 from Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee.

Wang Songhe, vice minister of the General Administration of Customs, yesterday learned more about the progress of Expo 2010.

Wang Songhe is hosted on a tour through the bureau exhibition hall presenting the master plan of the 2010 event.

Wang Songhe, vice minister of the General Administration of Customs, yesterday learned more about the progress of Expo 2010.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, met Wang at the Bureau of Shanghai World Expo Coordination.

Wang was hosted on a tour through the bureau exhibition hall presenting the master plan of the 2010 event. He also took a bird's eye view of the Expo site atop the building.

University students eager for volunteer posts

Students express determination in serving the Expo.

Students express determination in serving the Expo.

Students sing

Students sing " "By Your Side," the volunteer song for Expo 2010.

the flying of peace dove at the ceremony

the flying of peace dove at the ceremony

Students ask how they could become volunteers.

Students ask how they could become volunteers.

Crowds of students at Shanghai Jiao Tong University have expressed enthusiasm in serving as volunteers at World Expo 2010.

About 1,000 students asked how they could become volunteers on Jiao Tong's campus on May 1.

Expo sign language book issued

Chinese paralympian fencer Jin Jing

Chinese paralympian fencer Jin Jing

Song Xiaobo, a contestant in

Song Xiaobo, a contestant in "My Hero," teaches sign language at the ceremony.

Students learn sign language.

Students learn sign language.

A sign language book for World Expo 2010 has been issued by East China Normal University.

A ceremony was held to mark the occasion on May 1, coinciding with the one-year countdown to Expo 2010. Students of the university were also called on to apply to become Expo 2010 volunteers at the ceremony.

About 400 students submitted application forms on May 1, the first day recruitment of volunteers started.

The students also expressed hope that the event is a big success.

Swiss Pavilion promises 'rural and urban interaction'

an artist's rendition of the Swiss Pavilion

an artist's rendition of the Swiss Pavilion

As the host country of the 2010 World Expo, China has a long and rich cultural history, which has provided continuous inspiration to people around the world. The Swiss Pavilion is inspired by the concept of balance, as embodied in the traditional Chinese concept of yin and yang, which is relevant to the sub-theme of the Expo "rural-urban interaction."

Rural and urban areas are complementary yet opposing, and the combination of the two ensures a balance between society and nature. A regular and healthy interaction between the rural and urban areas is a prerequisite for sustainable and harmonious development in ecological, economic and social aspects.

chair lift to be used at the Swiss Pavilion

chair lift to be used at the Swiss Pavilion

chair lift to be used at the Swiss Pavilion

chair lift to be used at the Swiss Pavilion

facade of the Swiss Pavilion

facade of the Swiss Pavilion

In Switzerland, there is a strong awareness of the importance of the interaction between urban and rural areas, due to the geographical characteristics of the country. Urban and rural areas are complementary and necessarily interdependent. For many years, Switzerland has been striving to find sustainable ways of protecting and conserving its natural heritage as well as improving living conditions in urban areas.

The design of the Swiss Pavilion is based on the concept of balance rooted in the principle of yin and yang. A vast planted roof and two load-bearing cylinders together make up the structure of the building, and are connected by a revolving chair lift system. The architecture incorporates the symbiosis between town and country, and emphasizes the perfect balance of man, nature and technology.

The urban setting of the ground floor is counterbalanced by the natural space of the roof of the Swiss Pavilion and the continuous circuit of the chair lift provides visitors with access to the rural area from the urban area, offering an interesting and inspiring experience.

The Pavilion is a hybrid image of nature and technology, which incorporates the sub-theme of the Shanghai Expo -- rural-urban interaction.

The first cylinder represents the urban part.

Walking along a ramp, the exhibition area provides visitors with an overview of the building and the exhibition. Visitors will pass by 3D screens, which provide three-dimensional images of innovative and sustainable Swiss success stories. At the end of the ramp, they will enter the exhibition hall and come across Swiss men and women, projected on life-size screens, recounting their visions of the future, their expectations and their dreams. These personal statements by Swiss citizens show how important the individual is in conserving and shaping nature in a responsible way. They will also have insight into the four themes of the exhibition: water quality, air quality, public transport and sustainable construction.

After the ramp and the exhibition area, visitors will move into the urban area on the ground floor, where a multifunctional stage, a shop, and a restaurant combine with the urban setting, providing visitors with a sense of what it feels like to be in a bustling city.

At the top end of the ramp of the exhibition area, visitors can see a 10-meter-high projection screen in the atrium, on which scenes of the IMAX film "The Alps," showcasing magnificent Swiss mountain scenery, is being projected. In a continuous loop, the film shows broad landscape views that sweep deliberately slowly across the mountain slopes highlighting the omnipresence of the Alps mountain range in Switzerland.

Aside from the beauty of the mountain, the film also represents a harsh and hard environment.

After visiting the exhibition, visitors will come to the second cylinder of the Swiss Pavilion, where they can start the tour on the chair lift.

The second cylinder is open at the top and its walls are planted with greenery. Accompanied by sounds from nature, visitors will take an eight-minute chair lift ride up the cylinder to the natural space on the roof of the Pavilion.

The chair lift provides a link between the urban space and the natural space of the Swiss Pavilion, which allows visitors to access nature from the urban area and vice versa. It takes visitors out of the demanding, urban environment into the relaxing rural setting and back again.

Covered by a green meadow, plants and flowers, the roof of the Swiss Pavilion is an open, bright and peaceful landscape. Accompanied by relaxing sounds from nature, visitors can glide across the exuberant green meadow and enjoy the beautiful natural space.

The interactive, intelligent facade of the official Swiss Pavilion shows how much unused energy is all around us.

The facade that envelops the Pavilion is a curtain of woven aluminium elements under which visitors pass to access the urban area on the ground floor of the building. LED lights comprised of an energy source, a storage unit and a consuming unit are incorporated into the facade. The energy produced is made visible in the form of flashes that are triggered by the pavilion surroundings, such as the sun or flashes made by visitor cameras.

Since each solar cell is independent of the others, the whole system is, to a certain extent unpredictable, which results in a haphazard pattern of flashes. Thanks to the storage of energy in each individual cell, the facade is also active at night, when the cells will trigger each other.

Each cell bears a map of Switzerland, making the whole Pavilion into a "Swiss" drape.

Expo City Star campus campaign begins

Expo City Star campus campaign begins across the nation.

Expo City Star campus campaign begins across the nation.

Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.

Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.

World Expo 2010 mascot Haibao appears at Shanghai Jiaotong University

World Expo 2010 mascot Haibao appears at Shanghai Jiaotong University

University students watch the campaign's launch ceremony.

University students watch the campaign's launch ceremony.

The Expo City Star campus campaign was launched at Shanghai Jiaotong University's Minhang Campus today.

The China Communist Youth League's Shanghai Committee, China Youth Daily and Coca-Cola Co organized the event under the authorization of the Bureau of Shanghai World Expo Coordination.

Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, said at the ceremony that Expo 2010 would attract an estimated 70 million visitors. He said that university students will be important promoters for Expo and he expressed hope that university students could try their best to lead more young people to support the world fair.

The campaign includes both an Expo 2010 university student reporters contest. Another contest is for a university student environment protection scheme.

The reporters contest will involve hundreds of universities in China. The innovation contest was launched on April 28 and has collected more than 7,000 pieces of innovative works. The later contest will generate 200 winners.

Organizers of the campaign said that about 300 winner will be named Expo City Stars. The winners will be invited to tour the Expo site.

Switzerland gives World Expo a lift

scene of the ceremony

scene of the ceremony

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, and Uli Sigg, commissioner general of the Swiss Pavilion unveil a piece of the chair lift.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, and Uli Sigg, commissioner general of the Swiss Pavilion unveil a piece of the chair lift.

Switzerland yesterday brought a duplicate of an Alps Mountain chair lift to Shanghai to be displayed at its Expo pavilion.

Locals can sit in the chair lift at the Expo Exhibition Center on Huaihai Road M. for free until Tuesday. A week of promotional activities for Switzerland's Expo participation was launched yesterday.

Switzerland will put 20 such chair lifts inside its pavilion. The chairs will transport visitors on a spiral track from the ground floor to the roof of the pavilion.

At the pavilion, visitors can expect to experience the busy urban life of Switzerland's cities on the first floor and enjoy the tranquil space of the nation's mountains on the roof, said Manuel Salchli, the director of the pavilion.

The pavilion will be a 4,000-square-meter open structure without walls.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Blaise Godet, Swiss ambassador to China, gives a speech

Blaise Godet, Swiss ambassador to China, gives a speech.

Uli Sigg, commissioner general of the Swiss Pavilion, gives a speech.

Uli Sigg, commissioner general of the Swiss Pavilion, gives a speech.

The pavilion will cost US$21 million. The Swiss government has allocated US$15 million and the rest of the cash is coming from Swiss corporations including Nestle, Swatch and Holcim. Construction will begin next week.

Uli Sigg, commissioner general of the Swiss Pavilion announced the theme of the Swiss Pavilion "Nature's Playground."

"The Swiss Pavilion will bring to life the sustainable interaction between rural and urban spaces and showcase the best Swiss practices," said Sigg.

"It will also be a fun and playful space for people to visit, which will be full of surprises," Sigg said.

Visitors tour the exhibition of the Swiss Promotion Week

Visitors tour the exhibition of the Swiss Promotion Week.

A visitor takes a view of Switzerland

A visitor takes a view of Switzerland.

an artist's rendition of the Swiss Pavilion

an artist's rendition of the Swiss Pavilion

Blaise Godet, Ambassador of Switzerland to China said the year 2010 will be a very special year as it will celebrate 60 years of diplomatic relations between Switzerland and China.

"We have been enjoying an excellent relationship ever since 1950, when Switzerland was one of the first Western countries to recognize the People's Republic of China. Switzerland's active contribution to the Shanghai Expo will be another milestone of the thriving Sino-Swiss friendship. I am confident that Shanghai will host an excellent Expo and we look forward to being part of it," he noted.

China Pavilion receives biggest boost from a donor

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee receives a cheque from the Shanghai Tobacco (Group) Corp.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee receives a cheque from the Shanghai Tobacco (Group) Corp.

Yang Xiong, executive deputy director of the Executive Committee of the World Expo 2010 Shanghai and Shanghai Executive Vice Mayor, delivers a speech.

Yang Xiong, executive deputy director of the Executive Committee of the World Expo 2010 Shanghai and Shanghai Executive Vice Mayor, delivers a speech.

scene of the signing ceremony

scene of the signing ceremony

The China Pavilion yesterday received its largest donation - 200 million yuan (US$29.33 million) - from the Shanghai Tobacco (Group) Corp.

Shanghai Executive Vice Mayor Yang Xiong said the donation indicated the corporation's great support for Expo 2010. He hoped more Chinese firms would follow suit and support the construction of the China Pavilion.

Hong Hao, director of the Bureau of Shanghai World Expo Coordination, and Shi Chao, general manager of the Shanghai Tobacco (Group) Corp, signed the donation agreement.

Public donations for the majestic red-painted China Pavilion began in late 2007. Minimum donation is set at one yuan (13 US cents).

Senior organizer updates on Expo preparations

Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee, gives an updated report on the preparations of the Expo.

Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee, gives an updated report on the preparations of the Expo.

A senior World Expo 2010 Shanghai organizer on May 6 gave an updated report on the preparations of the Expo to government officials from other municipalities and provinces, and representatives of some companies.

Zhong Yanqun, full-time deputy director of the World Expo 2010 Shanghai Executive Committee, talked about the history of world expositions and Expo 2010 ticket sales.

She called on other municipalities and provinces to contribute to the event promotion, the preparation of China Pavilion, the planning of forums, as well as security and traffic measures.

Heilongjiang warms up to World Expo

People in Northeast China's Heilongjiang Province will get a taste of Expo 2010 Shanghai during a weeklong promotion from June 14 to 20.

The promotion, a combination of exhibitions, forums, lectures and campus activities, is part of the World Expo national road show. Expo 2010 mascot Haibao will make its debut in the province which borders Russia and Mongolia.

Officials from the Bureau of Shanghai World Expo Coordination and Heilongjiang Province have held discussions on detailed plans for the promotion.

Heilongjiang has already submitted its Expo exhibition plan with a focus on improved city life in harmony with nature based on the theme "Ice and Snow Make Us Extraordinary."

Swiss officials visit Expo Bureau

scene of the meeting

scene of the meeting

Johannes Matyassy, head of Presence Switzerland, Blaise Godet, Swiss ambassador to China, Uli Sigg, commissioner general of the Swiss Pavilion, Hua Junduo, China's commissioner general for World Expo 2010, William Frei, Consul General of Switzerland in Sh

Johannes Matyassy, head of Presence Switzerland, Blaise Godet, Swiss ambassador to China, Uli Sigg, commissioner general of the Swiss Pavilion, Hua Junduo, China's commissioner general for World Expo 2010, William Frei, Consul General of Switzerland in Sh

A delegation from Switzerland today exchanged views about the Swiss Pavilion at Expo Shanghai with Hua Junduo, China's commissioner general for World Expo 2010.

Uli Sigg, commissioner general of the Swiss Pavilion, Blaise Godet, Swiss ambassador to China, Johannes Matyassy, head of Presence Switzerland and William Frei, Consul General of Switzerland in Shanghai, attended the meeting.

Hua also updated them on the planning of events among other topics during the meeting.

Expo gathers momentum in Bosnia and Herzegovina

scene of the meeting

scene of the meeting

A delegation of World Expo 2010 Shanghai organizers met with Bosnia and Herzegovina officials in Sarajevo yesterday to update them on the preparations of next year's Expo.

They discussed issues about participation, venue construction, Expo operation, events, forums and promotions. The delegation hoped to pull off Expo promotions in the Balkan state. They will also hold consultations regarding Bosnia and Herzegovina's Expo exhibition.

The official Website of Bosnia and Herzegovina's Expo 2010 participation has also been launched.

The delegation also met Liu Wenxin, China's ambassador to Bosnia and Herzegovina, and expressed their gratitude for Liu's support to Expo work. They also updated him on the progress of the event.

Tajikistan joins Expo participants

The Republic of Tajikistan yesterday signed a participation contract with World Expo 2010 organizer in Dushanbe, the country's capital city. Detailed plans of the country's exhibition have yet to be decided.

Tajikistan confirmed its participation on April 27, 2006. The central Asian nation is the 203rd participant to take part in the largest world fair in history.