Expo Shanghai Online is a revolutionary solution to innovate the traditional way of presenting a world exposition. Through touring and experiencing Expo Shanghai Online, visitors can interact with the Organizer and the participants on the Internet to suit their different interests and demands, even if they could not visit the World Expo personally.
2/20/09
Expo fever sweeps Macau
People learn about Shanghai Expo via promotional boards
Haibao statue at Macau ' s downtown Senado Square
Haibao statue
A Haibao statue attracts a child
A child poses in front of a Haibao statue
People learn about Shanghai Expo via promotional boards
People learn about Shanghai Expo via promotional boards.
Expo promotional boards
Expo promotional flags
Expo posterExpo fever has been sweeping Macau as an ongoing promotional campaign rolled through the special administrative region.
"The Path to World Expo" exhibition at downtown Senado Square, Expo promotional boards and Haibao statues have attracted crowds of Macau residents and visitors.
A Macau resident surnamed Yang said he paid close attention to the latest preparations Shanghai was making for World Expo 2010 and that he planned to visit the city during the event.
Another resident surnamed Lin liked the Macau Pavilion designed, which takes the shape of a jade rabbit lantern. The design embodies China's traditional culture and at the same time, it’s also fun, she said.
The design was inspired by rabbit lanterns popular during the Mid-autumn Festival in south China in ancient times. In Chinese mythology, the jade rabbit is a guide at the front of Nantianmen, the door leading to a fairy land.
The week-long Expo promotion in Macau started on October 22. It features campus activities, lectures and exhibitions.
"The Path to World Expo" exhibition at downtown Senado Square, Expo promotional boards and Haibao statues have attracted crowds of Macau residents and visitors.
A Macau resident surnamed Yang said he paid close attention to the latest preparations Shanghai was making for World Expo 2010 and that he planned to visit the city during the event.
Another resident surnamed Lin liked the Macau Pavilion designed, which takes the shape of a jade rabbit lantern. The design embodies China's traditional culture and at the same time, it’s also fun, she said.
The design was inspired by rabbit lanterns popular during the Mid-autumn Festival in south China in ancient times. In Chinese mythology, the jade rabbit is a guide at the front of Nantianmen, the door leading to a fairy land.
The week-long Expo promotion in Macau started on October 22. It features campus activities, lectures and exhibitions.
Macau unveils jade rabbit design for pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau PavilionThe Macau Pavilion at Shanghai World Expo will take the shape of a jade rabbit lantern and it will change colors to present a mythological world, Macau officials announced yesterday at the opening of an Expo promotional week in the special administrative region.
The design was inspired by rabbit lanterns popular during the Mid-autumn Festival in south China in ancient times, officials said. In Chinese mythology, the jade rabbit is a guide at the front of Nantianmen, the door leading to a fairy land.
The pavilion will be wrapped with a double-layer glass membrane and feature fluorescent screens on its outer walls. Balloons will serve as the head and tail of the "rabbit" and these can be moved up and down to attract visitors.
A spiral ramp will take visitors on a journey of Macau. A film about Macau will be screened on the roof of the pavilion.
Every visitor to the pavilion will receive a rabbit lantern.
The pavilion will be eco-friendly with recyclable construction materials as well as solar power panels and rain collection systems.
Provinces and cities in China will get 600 square meters each to showcase their varied cultures and traditions. The exhibitions of national participants will be held in a joint pavilion in the China Pavilion section with separate pavilions for Hong Kong, Macau and Taiwan.
The design was inspired by rabbit lanterns popular during the Mid-autumn Festival in south China in ancient times, officials said. In Chinese mythology, the jade rabbit is a guide at the front of Nantianmen, the door leading to a fairy land.
The pavilion will be wrapped with a double-layer glass membrane and feature fluorescent screens on its outer walls. Balloons will serve as the head and tail of the "rabbit" and these can be moved up and down to attract visitors.
A spiral ramp will take visitors on a journey of Macau. A film about Macau will be screened on the roof of the pavilion.
Every visitor to the pavilion will receive a rabbit lantern.
The pavilion will be eco-friendly with recyclable construction materials as well as solar power panels and rain collection systems.
Provinces and cities in China will get 600 square meters each to showcase their varied cultures and traditions. The exhibitions of national participants will be held in a joint pavilion in the China Pavilion section with separate pavilions for Hong Kong, Macau and Taiwan.
Expo fever reaches Macau trade fair
the Shanghai World Expo exhibition
A visitor from Greece finds her country from all the Shanghai World Expo participants
Opening ceremony of the 13th Macau International Trade and Investment Fair
Visitors pose in front of a Haibao status.A Shanghai World Expo exhibition opened at the largest annual trade and investment fair in Macau yesterday
The exhibit was being held in a 500-square-meter area at the 13th Macau International Trade and Investment Fair.
The Shanghai Expo exhibit features a virtual tour of the Expo 2010 site, models of national pavilions as well as progress updates.
The Special Administrative Region government has also arranged an exhibition on Macau’s Urban Best Practice Area exhibit, the Tak Seng On Pawnshop.
Macau will create a "visual presentation" of the restoration of the pawnshop, one of its most important cultural sites, at Expo 2010.
Tak Seng On Pawnshop was built in 1917 and was Macau's largest pawnshop in the first half of the 20th century. Its fortunes gradually declined until it was finally closed in 1993.
The special administrative government restored the old pawnshop in 2001 and turned it into a museum.
The facility has attracted more than 40,000 visitors since its opening in 2003.
Edmund Ho Hau Wah, Chief Executive of the Macau Special Administrative Region, and Francis Tam Pak Yuen, Secretary for Economy and Finance of Macau, visited the Shanghai World Expo exhibition on the fair.
The 13th Macau International Trade and Investment Fair will be held from October 23 to 26.
Expo campaign rolls into Macau
scene of the opening ceremony of the exhibition
Officials learn about the master plan of the event.
Officials tour the exhibition.
Shanghai Executive Vice Mayor Yang Xiong addresses the signing ceremony.
Francis Tam Pak Yuen, Secretary for Economy and Finance of Macau addresses the signing ceremony.
Hong Hao, director of the Bureau of Shanghai World Expo Coordination
model of the Macau Pavilion
statue of Shanghai Expo mascot Haibao
Performances before the ceremony attract huge crowds.
Visitors have a look at the model of the Macau Pavilion.
"The Path to World Expo" exhibition opened in Macau yesterday, marking the start of a week-long promotional campaign in the special administrative region.
The exhibit at downtown Senado Square, or Senate Square, is in an area famous for its historical buildings and organizers hope to explain the links between the World Expo and the protection of historical and cultural relics.
The campaign includes campus activities and lectures.
Shanghai Executive Vice Mayor Yang Xiong said yesterday that Macau has a profound history with a mixture of Eastern and Western cultures. He expressed hope that the promotion would raise awareness of Expo 2010 and deepen exchanges between Shanghai and Macau in economic, social and cultural fields.
Francis Tam Pak Yuen, Secretary for Economy and Finance of Macau, said the special administrative region has prepared for its participation and would take the chance to strengthen ties with various parties at home and abroad.
Edmund Ho Hau Wah, Chief Executive of the Macau Special Administrative Region, was present at yesterday's ceremony.
Promotion Plan
1. Assistance for Promotion Campaigns of Official Participants
After official participants confirm their intention to participate in Expo 2010, the Organizer shall provide support and assistance for their promotion events or other relevant activities concerning Expo 2010 as necessary and appropriate, including the use of Expo 2010 symbols, authoritative information about the progress of preparations for Expo 2010 and assistance for event or activity organization. If there is any special need, official participants may refer to the Organizer for help.
If official participants need the help of the Organizer when they are holding promotion events concerning Expo 2010 in China or abroad, they may contact the Organizer, and the method of contact is provided hereunder.
2. Assistance for Overseas Media
The Organizer shall provide assistance for overseas media that would report news and cover features on various themes concerning Expo 2010 during the preparatory stage and the duration of Expo 2010. For detailed information, please refer to the official website of Expo 2010: www.expo2010china.com.
2.1. During the Preparation for Expo 2010
The Organizer shall set up a news center in its office zone to facilitate reporters who cover the preparatory program of Expo 2010. If there is need for an interview, the media organization in question may contact the Organizer directly. The Organizer may also, as necessary and appropriate, issue an official invitation for interview to the overseas media organization that has made the application. The invited media organization or reporter may then apply for visa to the Chinese Embassy in their country by the letter of invitation. The reporting activities of overseas media organizations and reporters concerning Expo 2010 are subject to the arrangement of the Organizer.
2.2. During Expo 2010
In the duration of Expo 2010 (May 1 to Oct. 31, 2010), the Organizer shall set up a news center in the Expo Park to facilitate the reporting activities of reporters. Exact administration rules for media activities and interviews shall be released on the official website of Expo 2010 by the end of 2009. We hope that official participants and overseas media organizations and reporters check the updated information on the official website of Expo 2010, or inquire the Communication and Promotion Department of the Organizer by e-mail, telephone, fax and other means.
3. Method of Contact
The method of contact for inquiries concerning this document is as follows:
Communication and Promotion Department
Bureau of Shanghai World Expo Coordination
Expo Mansion, 3588 Pudong Road (South)
Shanghai 200125
People's Republic of China
Contact Person: Mr. YU Zhenyu
Tel.: +86-21-22062328
Fax: +86-21-22060645
Email: yuzhenyu@expo2010.gov.cn
After official participants confirm their intention to participate in Expo 2010, the Organizer shall provide support and assistance for their promotion events or other relevant activities concerning Expo 2010 as necessary and appropriate, including the use of Expo 2010 symbols, authoritative information about the progress of preparations for Expo 2010 and assistance for event or activity organization. If there is any special need, official participants may refer to the Organizer for help.
If official participants need the help of the Organizer when they are holding promotion events concerning Expo 2010 in China or abroad, they may contact the Organizer, and the method of contact is provided hereunder.
2. Assistance for Overseas Media
The Organizer shall provide assistance for overseas media that would report news and cover features on various themes concerning Expo 2010 during the preparatory stage and the duration of Expo 2010. For detailed information, please refer to the official website of Expo 2010: www.expo2010china.com.
2.1. During the Preparation for Expo 2010
The Organizer shall set up a news center in its office zone to facilitate reporters who cover the preparatory program of Expo 2010. If there is need for an interview, the media organization in question may contact the Organizer directly. The Organizer may also, as necessary and appropriate, issue an official invitation for interview to the overseas media organization that has made the application. The invited media organization or reporter may then apply for visa to the Chinese Embassy in their country by the letter of invitation. The reporting activities of overseas media organizations and reporters concerning Expo 2010 are subject to the arrangement of the Organizer.
2.2. During Expo 2010
In the duration of Expo 2010 (May 1 to Oct. 31, 2010), the Organizer shall set up a news center in the Expo Park to facilitate the reporting activities of reporters. Exact administration rules for media activities and interviews shall be released on the official website of Expo 2010 by the end of 2009. We hope that official participants and overseas media organizations and reporters check the updated information on the official website of Expo 2010, or inquire the Communication and Promotion Department of the Organizer by e-mail, telephone, fax and other means.
3. Method of Contact
The method of contact for inquiries concerning this document is as follows:
Communication and Promotion Department
Bureau of Shanghai World Expo Coordination
Expo Mansion, 3588 Pudong Road (South)
Shanghai 200125
People's Republic of China
Contact Person: Mr. YU Zhenyu
Tel.: +86-21-22062328
Fax: +86-21-22060645
Email: yuzhenyu@expo2010.gov.cn
GK Design to design all public signs for Expo Shanghai
GK Design Group becomes design service supplier of Expo Shanghai’s public sign system.
Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, is talking with Kazuo Tanaka, head of GK Design Group.Japan's GK Design Group signed contract with the Bureau of Shanghai World Expo Coordination to design public signs of Expo 2010.
Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, signed the contract with GK Group on behalf of the bureau.
The fact that a Japanese company has been invited to design the public sign system of Expo Shanghai reflected that this Expo is a stage for the whole world, Chen said.
“GK Design Group had designed many impressive public signs for the Expo Aichi and its new status as the public sign system designer for Expo Shanghai reflected its rich experience and outstanding ability,” he added. “I hope the designs by GK Design Group for Expo Shanghai will be a huge success.”
The head of the GK Design Group, Kazuo Tanaka, said: “China and Japan have had frequent cultural exchanges for a long time and in many aspects, China is the teacher of Japan. Our company feels honoured to take part in the work of Expo Shanghai and it is also a chance to show our gratitude for the teacher.
"Public signs are small but they are in large quantity, so they are important. The GK Design Group will spare no effort to create a top-class public sign system for Expo Shanghai."
Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, signed the contract with GK Group on behalf of the bureau.
The fact that a Japanese company has been invited to design the public sign system of Expo Shanghai reflected that this Expo is a stage for the whole world, Chen said.
“GK Design Group had designed many impressive public signs for the Expo Aichi and its new status as the public sign system designer for Expo Shanghai reflected its rich experience and outstanding ability,” he added. “I hope the designs by GK Design Group for Expo Shanghai will be a huge success.”
The head of the GK Design Group, Kazuo Tanaka, said: “China and Japan have had frequent cultural exchanges for a long time and in many aspects, China is the teacher of Japan. Our company feels honoured to take part in the work of Expo Shanghai and it is also a chance to show our gratitude for the teacher.
"Public signs are small but they are in large quantity, so they are important. The GK Design Group will spare no effort to create a top-class public sign system for Expo Shanghai."
Beauty brand to make up for Expo
scene of the signing ceremony
scene of the signing ceremony
Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination
L'Oreal China President Paolo GasparriniL'Oreal China will provide cosmetics for World Expo 2010 after signing a project sponsorship agreement yesterday in Shanghai with the Bureau of Shanghai World Expo Coordination.
It is the 13th project sponsorship agreement signed by the bureau which now has 13 global partners and nine senior sponsors.
L'Oreal, the world's largest cosmetics maker, will use Expo to convey the message of beauty to more people and offer information about skincare and makeup, officials said.
Huang Jianzhi, the deputy director general of the Expo Bureau, said Expo 2010 has won massive support from businesses, which have become active participants in the event. By providing technology, products and personnel, Expo partners are a strong driving force behind the event, Huang said.
L'Oreal's role in Expo Shanghai not only indicates its sense of social responsibility as one of the World's top 500 firms but also reflects the deep friendship between the Chinese and the French, Huang said.
L'Oreal China President Paolo Gasparrini said L'Oreal was very proud about its new Expo role and promised that the Paris-based firm will spare no efforts to making this Expo a success and encouraging exchanges between China and the rest of the world.
Chen Xianjin, deputy director general of the Expo Bureau, signed the contract with Gasparrini. Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, and Wu Yunfei, deputy director general of the bureau, witnessed the signing at the ceremony.
L'Oreal's business spreads over more than 130 countries and regions worldwide. It produces dozens of well-known brands including Vichy, Lancome, Biotherm, Shu Uemura and Maybelline.
It is the 13th project sponsorship agreement signed by the bureau which now has 13 global partners and nine senior sponsors.
L'Oreal, the world's largest cosmetics maker, will use Expo to convey the message of beauty to more people and offer information about skincare and makeup, officials said.
Huang Jianzhi, the deputy director general of the Expo Bureau, said Expo 2010 has won massive support from businesses, which have become active participants in the event. By providing technology, products and personnel, Expo partners are a strong driving force behind the event, Huang said.
L'Oreal's role in Expo Shanghai not only indicates its sense of social responsibility as one of the World's top 500 firms but also reflects the deep friendship between the Chinese and the French, Huang said.
L'Oreal China President Paolo Gasparrini said L'Oreal was very proud about its new Expo role and promised that the Paris-based firm will spare no efforts to making this Expo a success and encouraging exchanges between China and the rest of the world.
Chen Xianjin, deputy director general of the Expo Bureau, signed the contract with Gasparrini. Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, and Wu Yunfei, deputy director general of the bureau, witnessed the signing at the ceremony.
L'Oreal's business spreads over more than 130 countries and regions worldwide. It produces dozens of well-known brands including Vichy, Lancome, Biotherm, Shu Uemura and Maybelline.
Marketing Plan
According to the Registration Report
Contents of Commercial Operation 8.3.1 Expo 2010 Sponsorship
Expo 2010 sponsorship will constitute an essential part of the commercial operation and its revenues will constitute an important part of the total revenues of the commercial operation.
a. Sponsorship levels
Expo 2010 sponsorship plan has a two-level structure: partner level and senior sponsor level. The design of the structure not only guarantees the inflow of funds to Expo 2010, it also provides opportunities for enterprises of different levels to participate in the Expo. Each enterprise will receive benefits that correspond to the amount it has contributed to Expo 2010.
Partners are the sponsoring enterprises at the highest level in the sponsorship system of Expo 2010. Partners provide such support as promotion, cash, products, service and technology etc. Besides, it will also become the collaborator of the Organizer in their own sector in the preparation of Expo 2010. As returns, partners will enjoy the privilege of market promotion awarded by the Organizer at a global level, exclusive commercial right in certain areas and the right to become exclusive suppliers. Senior sponsors are the sponsoring enterprises next only to the partners. They can give support in promotion, cash, substance, service and technology, etc. As returns, senior Expo sponsors can enjoy the privilege of market promotion awarded by the Organizer in certain areas, exclusive commercial rights in stipulated areas and the right to become the exclusive suppliers appointed by the Organizer.
Besides cash, sponsoring enterprises may provide sponsorship to Expo 2010 in the form of VIK (value in kind), VIK includes products, service and technology and is needed by Expo 2010. The use of VIK can help reduce the payout. In principle, Expo 2010 will accept VIK, not exceeding 40% of the cooperation cost. However, revenue reduction brought by the acceptance of VIK should be calculated. The reduction proportion is approximate 25% of the VIK original value based on the experience of large-scale events sponsorship.
Sponsorship revenue will be collected in installment in line with the cooperation terms with the enterprises. Cooperation fee depends on the recognition of the enterprise to Expo 2010 brand and the business amount possibly to be obtained from the preparation and holding of Expo 2010. Therefore, cooperation fee can be directly related to the time the enterprises are allowed to use Expo 2010 brand and the duration of cooperation with the Organizer. The longer the time, the more the revenue. Actual revenue will be determined by contractual time with the enterprises after the start up of investment attraction.
b. The selection and management of the sponsors
As the organization of Expo 2010 requires a wide range of products, service, technology and financial support, sponsoring enterprises shall be selected from many important enterprises in different industries. The Organizer will evaluate the enterprises concerned according to the following standards which are not exclusive.
l Compatibility with the image of Expo 2010;
l Financial potential;
l Advertising/PR expenditure worldwide;
l China affinity/extent of internalisation;
l Interest in becoming Expo 2010 sponsors
Any products, service and technology involved in Expo 2010 sponsorship shall be compatible with the spirit of the Expo and in accordance with the requirements of preparation and implementation of Expo 2010 and the market development principles.
The Organizer will set up early warning mechanism and risk guard mechanism in order to prevent and control the risk in the Sponsorship Plan operation. Should there be any discrepancies between the practice and the above-mentioned standards, the Organizer shall have the right to discontinue the relevant rights the sponsor businesses concerned would enjoy, even after they have been entitled as the Expo partners or senior sponsors.
c. Benefits for and services of sponsors
The Organizer will ensure that each sponsor receives sufficient rights and benefits that correspond with its sponsorship investment. The greatest sponsorship value comes from exclusive marketing and commercial rights, which will include the use of name and logo of Expo 2010, corporate pavilion building rights, sponsors club, ticket discount, priority in event sponsorship and Expo 2010 on-site rights. In addition, the partners of Expo 2010 enjoy the priority to establish corporate pavilions, but the expenses of pavilion building and operating should be responsible by partner enterprises.
The core sponsorship value of Expo 2010 comes from exclusive marketing rights and commercial rights. Generally speaking, there will only be one sponsor in each industry. Industries represented by sponsors in higher sponsorship level cannot be represented by those in lower sponsorship level. The higher the sponsorship level a sponsor is in, the more exclusive rights it enjoys. The exclusivity well embodies the precious value of the Expo 2010 sponsorship and creates marketing opportunities that will elevate the competitiveness of each sponsor.
To ensure the rights and interests of the sponsor businesses and safeguard the image and reputation of the Expo, the Organizer will fulfill the promise to the sponsor businesses according to the service programs submitted by the sponsor businesses, and the services they will provide should include those of pre-Expo period and those during the Expo period.
8.3.2 Licensed Product Management
Licensed product management plan refers to the management of enterprises that have been granted a license by the Organizer to manufacture and sell goods with the symbols of Expo 2010, including the name, emblem and mascot. In paying royalty fee to the Organizer, licensed enterprises provide financial support to the preparation and organization of Expo 2010.
The development of licensed products shall focus on the theme"Better City, Better Life", and accord with the concept of Expo 2010, at the same time, in order to maintain the reputation of Expo 2010, product quality has to be strictly controlled by the Organizer. The products range will cover more than ten categories, including household necessities, apparel, fashion articles, stationery, gifts, media products, software, food, etc. It is going to be complete based on the changes in the market. The majority of such products will be designed for daily use to ensure that more tourists may experience Shanghai Expo through the licensed products. Others will be designed as souvenirs and collections to satisfy the requirements for collection of the tourists and other consumers.
a. Business models of licensed product management
Licensed product management consists of domestic licensing (the mainland of China) and international licensing (outside the mainland of China). In considering various factors such as financial condition, human resources and geographical location, the Expo Bureau will directly appoint domestic licensed enterprises and appoint regional licensing agents for the acquisition of international licensed enterprises.
b. The selection of enterprises
The selection of licensed producers, distributors and agents will be carried out by the Organizer in an open, fair and just way. The enterprises will undergo thorough examination on their ability in production and designing, financial situation, marketing capacity and their efforts in environment protection during the course of selection in order to ensure that all the licensed enterprises and agents are highly qualified.
c. Quality management
Since the licensed products cover miscellaneous categories and are closely connected with the life of the consumers, a strict and perfect quality control system has to be established. Therefore, in accordance with the features of these trades as well as the relative regulations, the Organizer will appoint professional quality control department to carry out the third-party management over the environment and process of production and management as well as the product itself in order to guarantee that the licensed products and services will be in conformity with the concept and image of Expo 2010.
Contents of Commercial Operation 8.3.1 Expo 2010 Sponsorship
Expo 2010 sponsorship will constitute an essential part of the commercial operation and its revenues will constitute an important part of the total revenues of the commercial operation.
a. Sponsorship levels
Expo 2010 sponsorship plan has a two-level structure: partner level and senior sponsor level. The design of the structure not only guarantees the inflow of funds to Expo 2010, it also provides opportunities for enterprises of different levels to participate in the Expo. Each enterprise will receive benefits that correspond to the amount it has contributed to Expo 2010.
Partners are the sponsoring enterprises at the highest level in the sponsorship system of Expo 2010. Partners provide such support as promotion, cash, products, service and technology etc. Besides, it will also become the collaborator of the Organizer in their own sector in the preparation of Expo 2010. As returns, partners will enjoy the privilege of market promotion awarded by the Organizer at a global level, exclusive commercial right in certain areas and the right to become exclusive suppliers. Senior sponsors are the sponsoring enterprises next only to the partners. They can give support in promotion, cash, substance, service and technology, etc. As returns, senior Expo sponsors can enjoy the privilege of market promotion awarded by the Organizer in certain areas, exclusive commercial rights in stipulated areas and the right to become the exclusive suppliers appointed by the Organizer.
Besides cash, sponsoring enterprises may provide sponsorship to Expo 2010 in the form of VIK (value in kind), VIK includes products, service and technology and is needed by Expo 2010. The use of VIK can help reduce the payout. In principle, Expo 2010 will accept VIK, not exceeding 40% of the cooperation cost. However, revenue reduction brought by the acceptance of VIK should be calculated. The reduction proportion is approximate 25% of the VIK original value based on the experience of large-scale events sponsorship.
Sponsorship revenue will be collected in installment in line with the cooperation terms with the enterprises. Cooperation fee depends on the recognition of the enterprise to Expo 2010 brand and the business amount possibly to be obtained from the preparation and holding of Expo 2010. Therefore, cooperation fee can be directly related to the time the enterprises are allowed to use Expo 2010 brand and the duration of cooperation with the Organizer. The longer the time, the more the revenue. Actual revenue will be determined by contractual time with the enterprises after the start up of investment attraction.
b. The selection and management of the sponsors
As the organization of Expo 2010 requires a wide range of products, service, technology and financial support, sponsoring enterprises shall be selected from many important enterprises in different industries. The Organizer will evaluate the enterprises concerned according to the following standards which are not exclusive.
l Compatibility with the image of Expo 2010;
l Financial potential;
l Advertising/PR expenditure worldwide;
l China affinity/extent of internalisation;
l Interest in becoming Expo 2010 sponsors
Any products, service and technology involved in Expo 2010 sponsorship shall be compatible with the spirit of the Expo and in accordance with the requirements of preparation and implementation of Expo 2010 and the market development principles.
The Organizer will set up early warning mechanism and risk guard mechanism in order to prevent and control the risk in the Sponsorship Plan operation. Should there be any discrepancies between the practice and the above-mentioned standards, the Organizer shall have the right to discontinue the relevant rights the sponsor businesses concerned would enjoy, even after they have been entitled as the Expo partners or senior sponsors.
c. Benefits for and services of sponsors
The Organizer will ensure that each sponsor receives sufficient rights and benefits that correspond with its sponsorship investment. The greatest sponsorship value comes from exclusive marketing and commercial rights, which will include the use of name and logo of Expo 2010, corporate pavilion building rights, sponsors club, ticket discount, priority in event sponsorship and Expo 2010 on-site rights. In addition, the partners of Expo 2010 enjoy the priority to establish corporate pavilions, but the expenses of pavilion building and operating should be responsible by partner enterprises.
The core sponsorship value of Expo 2010 comes from exclusive marketing rights and commercial rights. Generally speaking, there will only be one sponsor in each industry. Industries represented by sponsors in higher sponsorship level cannot be represented by those in lower sponsorship level. The higher the sponsorship level a sponsor is in, the more exclusive rights it enjoys. The exclusivity well embodies the precious value of the Expo 2010 sponsorship and creates marketing opportunities that will elevate the competitiveness of each sponsor.
To ensure the rights and interests of the sponsor businesses and safeguard the image and reputation of the Expo, the Organizer will fulfill the promise to the sponsor businesses according to the service programs submitted by the sponsor businesses, and the services they will provide should include those of pre-Expo period and those during the Expo period.
8.3.2 Licensed Product Management
Licensed product management plan refers to the management of enterprises that have been granted a license by the Organizer to manufacture and sell goods with the symbols of Expo 2010, including the name, emblem and mascot. In paying royalty fee to the Organizer, licensed enterprises provide financial support to the preparation and organization of Expo 2010.
The development of licensed products shall focus on the theme"Better City, Better Life", and accord with the concept of Expo 2010, at the same time, in order to maintain the reputation of Expo 2010, product quality has to be strictly controlled by the Organizer. The products range will cover more than ten categories, including household necessities, apparel, fashion articles, stationery, gifts, media products, software, food, etc. It is going to be complete based on the changes in the market. The majority of such products will be designed for daily use to ensure that more tourists may experience Shanghai Expo through the licensed products. Others will be designed as souvenirs and collections to satisfy the requirements for collection of the tourists and other consumers.
a. Business models of licensed product management
Licensed product management consists of domestic licensing (the mainland of China) and international licensing (outside the mainland of China). In considering various factors such as financial condition, human resources and geographical location, the Expo Bureau will directly appoint domestic licensed enterprises and appoint regional licensing agents for the acquisition of international licensed enterprises.
b. The selection of enterprises
The selection of licensed producers, distributors and agents will be carried out by the Organizer in an open, fair and just way. The enterprises will undergo thorough examination on their ability in production and designing, financial situation, marketing capacity and their efforts in environment protection during the course of selection in order to ensure that all the licensed enterprises and agents are highly qualified.
c. Quality management
Since the licensed products cover miscellaneous categories and are closely connected with the life of the consumers, a strict and perfect quality control system has to be established. Therefore, in accordance with the features of these trades as well as the relative regulations, the Organizer will appoint professional quality control department to carry out the third-party management over the environment and process of production and management as well as the product itself in order to guarantee that the licensed products and services will be in conformity with the concept and image of Expo 2010.
Expo site will include wetland park
artistic rendition of the wetland park
wetland parkA 14-hectare wetland park featuring natural habitats will be part of the greenery landscape at the World Expo site, Shanghai Expo organizers have announced.
Expo authorities hope to reproduce an urban wetland landscape by protecting and rehabilitating soil resources as well as plants and animal species.
The park will be in the Pudong section of the Expo zone and along the bank of the Huangpu River.
The wetland will be divided into two parts – an original wetland and an artificial wetland, according to organizers.
The outer part of the wetland will form a natural shelter against floods and help purify water, while the inner artificial wetland will serve as an ecological and educational spot.
More than 30 percent of the park has been finished.
Expo authorities hope to reproduce an urban wetland landscape by protecting and rehabilitating soil resources as well as plants and animal species.
The park will be in the Pudong section of the Expo zone and along the bank of the Huangpu River.
The wetland will be divided into two parts – an original wetland and an artificial wetland, according to organizers.
The outer part of the wetland will form a natural shelter against floods and help purify water, while the inner artificial wetland will serve as an ecological and educational spot.
More than 30 percent of the park has been finished.
Full speed ahead on Expo Boulevard
Construction has been completed on the two underground levels of Expo Boulevard, the main gateway to the Expo Site'The 1,045-meter-long boulevard will serve as a transportation and commercial center involving catering and entertainment services. It will be completed in October.
The 2.4 million square meters construction is the largest in the site.
Several steel structures were erected above the foundation of the under-construction boulevard in September. They will be assembled into a structure shaped like the end of a horn pointing skyward that will be about the size of two professional basketball courts.
This "Sunny Valley" can collect rainfall and disperse sunshine into the underground level of the boulevard, said Ding Hao, deputy director general of the Bureau of Shanghai World Expo Coordination. Six of these horn-like structures will be built along the boulevard.
It will also use river water for cooling. This can save 432,000 kilowatt hours of electricity and reduce carbon dioxide emissions by 432 tons every year.
Expo performance center takes shape
artistic rendition of the Expo Performance CenterWorkers have erected more than half of the steel structure of the Expo Performance Center, laying a solid foundation for the whole project, officials announced yesterday.
Already 20,000 tons of the 33,000-ton steel structure of the seashell-shaped building has been hoisted into place.
The steel of the center’s roof is scheduled to be installed by the start of March, said Chen Wenhu, a senior official on the project.
The performance center, which will hold most of the 20,000 Expo performances during the six-month Expo, was the last of the five permanent Expo buildings to start construction when work began in December 2007. The other four are the China Pavilion, Theme Pavilion, Expo Center and Expo Boulevard.
Construction workers toiled over the Chinese Lunar New Year to keep the project well on track, Chen said. It is scheduled to be finished within the year.
The 126,000-square meter center will be the largest comprehensive performance arena in China. It will have two floors underground and four above ground. The seating configuration of the main auditorium, which has a center stage, can be changed to accommodate 4,000, 8,000, 12,000 or 18,000 seats depending on the requirements of the performance and the audience size.
Already 20,000 tons of the 33,000-ton steel structure of the seashell-shaped building has been hoisted into place.
The steel of the center’s roof is scheduled to be installed by the start of March, said Chen Wenhu, a senior official on the project.
The performance center, which will hold most of the 20,000 Expo performances during the six-month Expo, was the last of the five permanent Expo buildings to start construction when work began in December 2007. The other four are the China Pavilion, Theme Pavilion, Expo Center and Expo Boulevard.
Construction workers toiled over the Chinese Lunar New Year to keep the project well on track, Chen said. It is scheduled to be finished within the year.
The 126,000-square meter center will be the largest comprehensive performance arena in China. It will have two floors underground and four above ground. The seating configuration of the main auditorium, which has a center stage, can be changed to accommodate 4,000, 8,000, 12,000 or 18,000 seats depending on the requirements of the performance and the audience size.
Expo rubbish to be recycled automatically
Installation began yesterday on a pneumatic rubbish convey system for the Shanghai Expo site that will be capable of recycling all trash in the core area of the site under the control of only three operators, an Expo official said yesterday.
The system is expected to be the first and largest of its kind in China, said Liu Fang, an official of the Bureau of Shanghai World Expo Coordination's Construction Department.
The system can automatically transport about 60 tons of rubbish every day. It will cover the core area of the Expo site, which includes main structures such as China Pavilion and the Theme Pavilion.
The system is mainly composed of huge exhaust shafts and many tunnels under the Expo Site. The tunnels are connected and link to all rubbish bins on the site. The exhaust shafts allow airflow to send the trash to a rubbish station via the tunnel. The station then separates rubbish automatically and transports it to collection boxes for recycling.
The system is computer controlled. Three operators will control the entire system in the rubbish station.
The system will be finished in September and begin a trial operation.
It cost 60 million yuan (US$8.76 million) to set up the system. It was built by Shanghai Chengtou Corp, the city's main infrastructure constructor.
The system is expected to be the first and largest of its kind in China, said Liu Fang, an official of the Bureau of Shanghai World Expo Coordination's Construction Department.
The system can automatically transport about 60 tons of rubbish every day. It will cover the core area of the Expo site, which includes main structures such as China Pavilion and the Theme Pavilion.
The system is mainly composed of huge exhaust shafts and many tunnels under the Expo Site. The tunnels are connected and link to all rubbish bins on the site. The exhaust shafts allow airflow to send the trash to a rubbish station via the tunnel. The station then separates rubbish automatically and transports it to collection boxes for recycling.
The system is computer controlled. Three operators will control the entire system in the rubbish station.
The system will be finished in September and begin a trial operation.
It cost 60 million yuan (US$8.76 million) to set up the system. It was built by Shanghai Chengtou Corp, the city's main infrastructure constructor.
Eco vehicles for Expo Site as part of low-emissions pledge
Over 1,000 environmentally friendly buses and cars will be used to transport visitors in and around the Expo Site during the 2010 World Expo. The vehicles will be used to help the Expo Site stay emission-free and keep the area around the zone a low-emission site.
Among the vehicles will be super-capacitor buses and others that run on hybrid gasoline-electric engines. Super-capacitor vehicles are electric but they can be charged much faster than those using batteries.
After the Expo, these vehicles will be incorporated into the local public transport system.
Hydrogen-fuel-cell cars will also be used at the Expo site and after the world fair they will be used by the city to test the technology's reliability.
Local science officials yesterday asked the city government to speed up the planning and construction of hydrogen refueling stations and electric recharging stations for green vehicles. Such stations will be used during the Expo and for the future promotion of green vehicles in Shanghai.
"It usually takes 13 to 15 months to build a hydrogen refueling station," said Shou Ziqi, director of the Shanghai Science and Technology Commission. "The location of these recharging stations should be made in light of the future use of green vehicles in the city, and the development of the eco-car industry."
Yesterday, officials from the city government and the country's Ministry of Science and Technology discussed the adoption of new technology in the preparation and running of the Expo and said green technology such as low-emission vehicles, light-emitting diode lighting, solar energy, environmental protection, food safety and emergency management are top concerns.
There are 140 Expo-related science and technology projects, which have a total investment of 544 million yuan (US$79.65 million).
More than 54 percent of the projects have been finished and 30 percent have been used in the construction and management of the Expo Site.
Projects on weather forecasting, the city transport system, food safety, disease prevention and the management and response to emergency situations are still being researched.
Officials said visitors will be able to reach the Expo Site within one hour from anywhere in the city and gain entry to the site within 20 seconds using an advanced entry system at the Expo gates.
Source: Shanghai Daily
Among the vehicles will be super-capacitor buses and others that run on hybrid gasoline-electric engines. Super-capacitor vehicles are electric but they can be charged much faster than those using batteries.
After the Expo, these vehicles will be incorporated into the local public transport system.
Hydrogen-fuel-cell cars will also be used at the Expo site and after the world fair they will be used by the city to test the technology's reliability.
Local science officials yesterday asked the city government to speed up the planning and construction of hydrogen refueling stations and electric recharging stations for green vehicles. Such stations will be used during the Expo and for the future promotion of green vehicles in Shanghai.
"It usually takes 13 to 15 months to build a hydrogen refueling station," said Shou Ziqi, director of the Shanghai Science and Technology Commission. "The location of these recharging stations should be made in light of the future use of green vehicles in the city, and the development of the eco-car industry."
Yesterday, officials from the city government and the country's Ministry of Science and Technology discussed the adoption of new technology in the preparation and running of the Expo and said green technology such as low-emission vehicles, light-emitting diode lighting, solar energy, environmental protection, food safety and emergency management are top concerns.
There are 140 Expo-related science and technology projects, which have a total investment of 544 million yuan (US$79.65 million).
More than 54 percent of the projects have been finished and 30 percent have been used in the construction and management of the Expo Site.
Projects on weather forecasting, the city transport system, food safety, disease prevention and the management and response to emergency situations are still being researched.
Officials said visitors will be able to reach the Expo Site within one hour from anywhere in the city and gain entry to the site within 20 seconds using an advanced entry system at the Expo gates.
Source: Shanghai Daily
A Sketch of Shanghai
With a history of more than 700 years, Shanghai was once the financial center of the Far East. Since the reforms that began in the 1990s, great changes have taken place in the city. Today, Shanghai is the largest economic and transportation center in China. The municipal government is working towards building Shanghai into a modern metropolis and into a world economic, financial, trading and shipping center by 2020.
Scenes and Tourist Sites
Cultural and Historical Sites
Shanghai is a city with a long cultural history. By the end of 2006, there were 19 cultural and historical sites listed under the state protection and 165 under the city protection. A number of ancient sites and gardens dating back to Tang, Song, Yuan, Ming and Qing dynasties have been well preserved.
Yuyuan Garden
Under well preservation, the Yuyuan Garden in city center is a famous garden featuring southern China structures. Construction of the garden started in 1559. Its layout features the garden styles of the
southern part of the country during the Ming and Qing dynasties. Enjoying a lasting reputation as "Wooded Hill in City," the garden is very well preserved. Carved dragons wind across atop the walls which divide the garden into different scenes. The pavilions, ponds, man-made stone formations have formed 48 scenic spots, including ancient buildings, rare stones and centuries-old trees.
Longhua Temple
Longhua Temple in Xuhui District is the oldest, largest and most magnificent Buddhist architecture in Shanghai area. It is said that the temple was built in AD 247. The temple, the pagoda, the temple fair and the evening bell chiming constitute a religious tourist attraction. Many Buddhist scriptures, gold seals and statues from the Tang Dynasty, the Five Dynasties, the Ming Dynasty and the Qing Dynasty are housed in a hall built in the Song Dynasty.
Jade Buddha Temple
Jade Buddha Temple in Jing'an District was built in 1882 and named after two jade Buddhist statues that Hui Gen, a monk from Putuo Mountain, brought back from Myanmar. In the temple, there are several grandiose halls housing a 1.9-meter-high and 3.4-meter-wide jade statue featuring a sitting Sakyamuni, the founder of Buddhism. The temple has several grandiose halls.
Confucius Temple
Confucius Temple in Jiading District was built in 1219, always known as the number one temple in this area of the country. The temple has exhibition halls displaying articles related to the traditional imperial examination system and three high stone tablets, representing people's respect to education and Confucius.
The 270-year-old "Danghu Academy" in the temple is one of the best-protected such buildings in Shanghai area. Among the stone tablets there, one is carved with the calligraphy by Zhu Xi, a great Chinese educator. Many others are also of very high art values.
Square Pagoda
The Square Pagoda in Songjiang District was built in AD 949. Made of wood and bricks, the nine-story, 42.5-meter-high square pagoda features the architectural style of brink pagodas of the Tang Dynasty. Many parts of the building are original from the Song Dynasty. The pagoda today is surrounded by a "classical garden," which is dotted with bridges, pavilions and stone formations.
Zhujiajiao Ancient Water Town
Known as the"Shanghai's Venice," the well-preserved Zhujiajiao is a typical ancient water town in the south of the Yangtze River. It first appeared as a village market during the Three-Kingdom Period. Later, it became a bustling trade town in the Ming Dynasty. Today, visitors can still see many well-preserved buildings, stone bridges and stone lanes dating back to the Ming and Qing dynasties. This is a little quiet town where people can find antiquity, leisure and tranquility.
Revolutionary Sites
Shanghai has many precious relics and sites featuring its glorious revolutionary history.
Site of the first National Congress of the Communist Party of China
Situated at No. 76-78 Xingye Road, this is the birth place of the Communist Party of China and is now under the state protection. The two houses with stone gates are typical Shanghai resi- dences in the 1920s. The first national congress of the Party was convened in one of the sitting room on the ground floor on July 23, 1921. Now, the furniture in the sitting room is replica. There are also wax statues of participants in the congress, precious documents and other exhibits, recording the historic period of the beginning of the Party and its activities in the following years.
Site of 2nd National Congress of the Communist Party of China
Located at No. 30 Lane 7 on today's Chengdu Road N., the two-story shikumen building has been placed on the list of relics under city-level protection. July 16-23, 1922, saw the 2nd National Congress of the Communist Party of China convene its first session at the living room on the first floor. Furniture in the meeting living room is replicas. Hundreds of exhibits on show at the site feature Party constitution and Party Program passed at the meeting and other documents recording revolutionary activities after the Party was born.
Residence of Dr. Sun Yat-sen
No.7 Xiangshan Road is the address of the residence, which was bought by some Chinese living then in Canada for Dr. Sun Yatsen to support his revolutionary activities. Dr. Sun lived in this house in 1920-24. In 1961, it was listed as an important historical site under state protection. During his stay here, Dr. Sun reformed the Kuomintang and entered the first round of cooperation with the Communist Party of China. In addition, he had written several books in this house. Now, articles on display in this residence include
the sword, military maps and writing tools once used by Dr. Sun.
Residence of Mao Zedong
Mao's former residence is an old-style, two-storey building with a stoneframed gate, located at 7 Yulanfang, Weihaiwei Road (today's No.7, Lane 583, Weihai Road). In mid-February 1924, when Mao was the secretary of the CPC Central Bureau and an official of the Kuomintang Shanghai branch, he lived in this house. Today, the building is listed as a historical site under the city's protection.
Zhou Residence
Zhou Residence, where late Chinese Premier Zhou Enlai lived at No 73 Sinan Road, is a French-style garden house. During 1946-47, this was the Shanghai representative office of the Communist Party of China. Zhou held many important press conferences and met with many famous patriotic personages here. Officially turned into a memorial hall in 1979, the house exhibits the sword, military maps and writing tools once used by Dr. Sun.
Residence of Mao Zedong
Mao's former residence is an old-style, two-storey building with a stoneframed gate, located at 7 Yulanfang, Weihaiwei Road (today's No.7, Lane 583, Weihai Road). In mid-February 1924, when Mao was the secretary of the CPC Central Bureau and an official of the Kuomintang Shanghai branch, he lived in this house. Today, the building is listed as a historical site under the city's protection.
Zhou Residence
Zhou Residence, where late Chinese Premier Zhou Enlai lived at No 73 Sinan Road, is a French-style garden house. During 1946-47, this was the Shanghai representative office of the Communist Party of China. Zhou held many important press conferences and met with many famous patriotic personages here. Officially
turned into a memorial hall in 1979, the house exhibits some of the precious articles and documents written by Zhou.
Residence of Lu Xun
The former residence of the great Chinese writer is at No. 9, Lane 132 Shanyin Road. The writer did a lot of writing, translating, editing in this house and created the "China Freedom Movement Alliance" and the "Leftists' Alliance" here. On display in the three-story red brick house are some writing tools and articles once used by the writer.
Tourist Scenes
Since 1990, Shanghai has built a batch of landmark architectures that are known both at home and abroad.
These buildings have become new tourist scenes in the city, reflecting its new appearances.
New Bund The Bund is the "name card" of Shanghai. The new Bund lies along the west bank of the Huangpu River between Waibaidu Bridge and Nanpu Bridge. The four-kilometer-long thoroughfare was listed as one of the top 10 new scenes and tourist attractions in the city. Along the Bund, there are buildings of different Chinese and Western architectural styles, nicknamed the contemporary world expo of architectures. This cultural heritage of mankind has epitomized the modern history of Shanghai. The modern skyline at the Lujiazui across the Huangpu River is within easy view, and as the night sets in, the scene along the Bund is fantastic.
People's Square
Located at the very center of the city, People's Square, nicknamed "city's green lung," is a garden-type open space surrounded by buildings and facilities for administration, cultural activities, transportation and commerce. On its north is the People's Mansion, to its northwest the Shanghai Grand Theater, to its northeast the Shanghai Urban Planning Exhibition Hall, and to its south the Shanghai Museum. Flanked on both sides by 17-meter-wide greenbelts, People's Avenue goes across the center of the square. The total green areas in the square reach 80,000 square meters.
Orient Pearl Broadcasting and Television Tower
It is one of the city's tourist landmarks. Serving for radio and television broadcasting as well as recreation and sightseeing, the 460-meter-tall tower is the highest TV tower in Asia and the third highest in the world. It features broadcasting, entertainment and tourist facilities. Tourist can get a bird's-eye view of the city at the 263-meter-high observatory room and the 350-meter-high "space cabin." At 267 meters high is a rotating restaurant, the highest one of its kind in Asia. The ground floor of the structure is a historical museum featuring the city's history, including the life-like scenes of old Shanghai streets.
Jin Mao Tower
One of Shanghai's landmarks, the building is the tallest in China and the third tallest in the world. Overlooking the Lujiazui Finance and Trade Zone in Pudong, Jin Mao is an intelligent building offering services for business, hotel, recreation, sightseeing and shopping. It covers a total floor area of 290,000 square meters and is 420.5 meters high. It has 88 stories above the ground and three stories underground. The 88th floor is the highest and largest sightseeing hall in China, offering a breathtaking bird's-eye view of the city to up to more than 1,000 tourists at a time.
Shanghai Ocean Aquarium It is a world-level high-tech tourist project. Covering a total area of 22,400 square meters, Shanghai Ocean Aquarium is located in Pudong's Lujiazui Finance and Trade Zone. With a theme of "Across Continents -- Through Worlds of Water," the aquarium is divided into 8 zones, displaying more than 300 species and a total of more than 14,000 precious fish from across the world. Its 120-meter-long undersea tunnel is one of the longest of its kind in the world and a major attraction for visitors. Walking through this tunnel, people can have a close contact with the unique and colorful ocean world.
Shanghai Xintiandi
Shanghai Xintiandi is an urban tourist attraction imbued with the city's historical and cultural legacies. The 30,000-square-meter trendy entertainment complex is nestled in the very center of the city, close to the bustling Huaihai Road C., the Huangpi Road S. Station of the Metro Line and the conjunction of the north-south and east-west elevated roads. It showcases the perfect blending of Shanghai's traditional "Shikumen" houses and state-of-the-art buildings. It features a multitude of restaurants and cafes, retail, entertainment, cultural, recreational, commercial and residential facilities in restored -- stone-gate buildings. It's where Shanghai's rich history meets the modern posh lifestyle.
Food and Shopping
Shanghai is also known as a paradise for eating and shopping. There are more than 30,000 chain-store-style restaurants serving Chinese and Western-style food and delicacies from other Asian regions. The foreign-style restaurants feature food from more than 30 countries, including Italy, France, Japan, Portugal, and India while the Chinese ones feature food from more than 20 regions of China. The famous restaurant areas are at the City God Temple area, Yunnan Road, Henan Road, Zhapu Road and Xianxia Road. For shopping buffs, Nanjing Road and Huaihai Road, Super Brand Mall, the Grand Gateway, and Plaza 66 are the top choices.
City God Temple
The City God Temple area features antique shops, restaurants and teahouses in typical Shanghai style. The famous business venues in the area include Huabaolou antique market, Cangbaolou antique and boutique market, Zijincheng basement market, and Shanghai Old Street antique shops. The famous food sold here includes Nanxiang buns. The area is popular with tourists from home and abroad for its wide variety of commodities, special operation mode and good services.
Yunnan Road Food Market
The food street at the crossing of Yan'an and Xizang roads featuring restaurants serving typical food from Shanghai and Sichuan, Shandong, Jiangsu and other provinces. The choice food includes Beijing roast duck, salty duck, steak glutinous rice cake, sauce-dipped chicken and hotpot. It is popular with tourist on first visit to Shanghai.
Nanjing Road Pedestrian Mall The street is known as "China's No.1 Commercial Street." It began to boom in the 19th century and was the busiest shopping area in old shops moved back to the street while modern shopping centers like the No.1 Department Store, Oriental Shopping Center, Wing On Department Store and Landmark Plaza have also sprung up along the street.
Huaihai Road
The road matches the world's famous shopping streets for its elegance and high-end commodities. It is lined with shops housed in buildings of Chinese, American and European styles spanning old and modern eras. Brand-name products are never in short supply here. High-end shopping malls like Shanghai Times Square, Printemps-Shanghai, Isetan Department Store and Maison Mode Department Store are popular with shoppers of luxury brand products.
Xujiahui
It is the largest shopping and entertainment zone in the city's southwest. The shopping area is named after Xu Guangqi, a scientist in Ming Dynasty who lived in the area. Covering 1.2 square kilometers, Xujiahui is home to Grand Gateway shopping center, Orient Shop- ping Center, Pacific Department Store, Huijin Department Store, Metro City and Huilian Department Store. The shopping area also has the biggest number of underground shops in Shanghai.
Shanghai is a city with a long cultural history. By the end of 2006, there were 19 cultural and historical sites listed under the state protection and 165 under the city protection. A number of ancient sites and gardens dating back to Tang, Song, Yuan, Ming and Qing dynasties have been well preserved.
Yuyuan Garden
Under well preservation, the Yuyuan Garden in city center is a famous garden featuring southern China structures. Construction of the garden started in 1559. Its layout features the garden styles of the
southern part of the country during the Ming and Qing dynasties. Enjoying a lasting reputation as "Wooded Hill in City," the garden is very well preserved. Carved dragons wind across atop the walls which divide the garden into different scenes. The pavilions, ponds, man-made stone formations have formed 48 scenic spots, including ancient buildings, rare stones and centuries-old trees.
Longhua Temple
Longhua Temple in Xuhui District is the oldest, largest and most magnificent Buddhist architecture in Shanghai area. It is said that the temple was built in AD 247. The temple, the pagoda, the temple fair and the evening bell chiming constitute a religious tourist attraction. Many Buddhist scriptures, gold seals and statues from the Tang Dynasty, the Five Dynasties, the Ming Dynasty and the Qing Dynasty are housed in a hall built in the Song Dynasty.
Jade Buddha Temple
Jade Buddha Temple in Jing'an District was built in 1882 and named after two jade Buddhist statues that Hui Gen, a monk from Putuo Mountain, brought back from Myanmar. In the temple, there are several grandiose halls housing a 1.9-meter-high and 3.4-meter-wide jade statue featuring a sitting Sakyamuni, the founder of Buddhism. The temple has several grandiose halls.
Confucius Temple
Confucius Temple in Jiading District was built in 1219, always known as the number one temple in this area of the country. The temple has exhibition halls displaying articles related to the traditional imperial examination system and three high stone tablets, representing people's respect to education and Confucius.
The 270-year-old "Danghu Academy" in the temple is one of the best-protected such buildings in Shanghai area. Among the stone tablets there, one is carved with the calligraphy by Zhu Xi, a great Chinese educator. Many others are also of very high art values.
Square Pagoda
The Square Pagoda in Songjiang District was built in AD 949. Made of wood and bricks, the nine-story, 42.5-meter-high square pagoda features the architectural style of brink pagodas of the Tang Dynasty. Many parts of the building are original from the Song Dynasty. The pagoda today is surrounded by a "classical garden," which is dotted with bridges, pavilions and stone formations.
Zhujiajiao Ancient Water Town
Known as the"Shanghai's Venice," the well-preserved Zhujiajiao is a typical ancient water town in the south of the Yangtze River. It first appeared as a village market during the Three-Kingdom Period. Later, it became a bustling trade town in the Ming Dynasty. Today, visitors can still see many well-preserved buildings, stone bridges and stone lanes dating back to the Ming and Qing dynasties. This is a little quiet town where people can find antiquity, leisure and tranquility.
Revolutionary Sites
Shanghai has many precious relics and sites featuring its glorious revolutionary history.
Site of the first National Congress of the Communist Party of China
Situated at No. 76-78 Xingye Road, this is the birth place of the Communist Party of China and is now under the state protection. The two houses with stone gates are typical Shanghai resi- dences in the 1920s. The first national congress of the Party was convened in one of the sitting room on the ground floor on July 23, 1921. Now, the furniture in the sitting room is replica. There are also wax statues of participants in the congress, precious documents and other exhibits, recording the historic period of the beginning of the Party and its activities in the following years.
Site of 2nd National Congress of the Communist Party of China
Located at No. 30 Lane 7 on today's Chengdu Road N., the two-story shikumen building has been placed on the list of relics under city-level protection. July 16-23, 1922, saw the 2nd National Congress of the Communist Party of China convene its first session at the living room on the first floor. Furniture in the meeting living room is replicas. Hundreds of exhibits on show at the site feature Party constitution and Party Program passed at the meeting and other documents recording revolutionary activities after the Party was born.
Residence of Dr. Sun Yat-sen
No.7 Xiangshan Road is the address of the residence, which was bought by some Chinese living then in Canada for Dr. Sun Yatsen to support his revolutionary activities. Dr. Sun lived in this house in 1920-24. In 1961, it was listed as an important historical site under state protection. During his stay here, Dr. Sun reformed the Kuomintang and entered the first round of cooperation with the Communist Party of China. In addition, he had written several books in this house. Now, articles on display in this residence include
the sword, military maps and writing tools once used by Dr. Sun.
Residence of Mao Zedong
Mao's former residence is an old-style, two-storey building with a stoneframed gate, located at 7 Yulanfang, Weihaiwei Road (today's No.7, Lane 583, Weihai Road). In mid-February 1924, when Mao was the secretary of the CPC Central Bureau and an official of the Kuomintang Shanghai branch, he lived in this house. Today, the building is listed as a historical site under the city's protection.
Zhou Residence
Zhou Residence, where late Chinese Premier Zhou Enlai lived at No 73 Sinan Road, is a French-style garden house. During 1946-47, this was the Shanghai representative office of the Communist Party of China. Zhou held many important press conferences and met with many famous patriotic personages here. Officially turned into a memorial hall in 1979, the house exhibits the sword, military maps and writing tools once used by Dr. Sun.
Residence of Mao Zedong
Mao's former residence is an old-style, two-storey building with a stoneframed gate, located at 7 Yulanfang, Weihaiwei Road (today's No.7, Lane 583, Weihai Road). In mid-February 1924, when Mao was the secretary of the CPC Central Bureau and an official of the Kuomintang Shanghai branch, he lived in this house. Today, the building is listed as a historical site under the city's protection.
Zhou Residence
Zhou Residence, where late Chinese Premier Zhou Enlai lived at No 73 Sinan Road, is a French-style garden house. During 1946-47, this was the Shanghai representative office of the Communist Party of China. Zhou held many important press conferences and met with many famous patriotic personages here. Officially
turned into a memorial hall in 1979, the house exhibits some of the precious articles and documents written by Zhou.
Residence of Lu Xun
The former residence of the great Chinese writer is at No. 9, Lane 132 Shanyin Road. The writer did a lot of writing, translating, editing in this house and created the "China Freedom Movement Alliance" and the "Leftists' Alliance" here. On display in the three-story red brick house are some writing tools and articles once used by the writer.
Tourist Scenes
Since 1990, Shanghai has built a batch of landmark architectures that are known both at home and abroad.
These buildings have become new tourist scenes in the city, reflecting its new appearances.
New Bund The Bund is the "name card" of Shanghai. The new Bund lies along the west bank of the Huangpu River between Waibaidu Bridge and Nanpu Bridge. The four-kilometer-long thoroughfare was listed as one of the top 10 new scenes and tourist attractions in the city. Along the Bund, there are buildings of different Chinese and Western architectural styles, nicknamed the contemporary world expo of architectures. This cultural heritage of mankind has epitomized the modern history of Shanghai. The modern skyline at the Lujiazui across the Huangpu River is within easy view, and as the night sets in, the scene along the Bund is fantastic.
People's Square
Located at the very center of the city, People's Square, nicknamed "city's green lung," is a garden-type open space surrounded by buildings and facilities for administration, cultural activities, transportation and commerce. On its north is the People's Mansion, to its northwest the Shanghai Grand Theater, to its northeast the Shanghai Urban Planning Exhibition Hall, and to its south the Shanghai Museum. Flanked on both sides by 17-meter-wide greenbelts, People's Avenue goes across the center of the square. The total green areas in the square reach 80,000 square meters.
Orient Pearl Broadcasting and Television Tower
It is one of the city's tourist landmarks. Serving for radio and television broadcasting as well as recreation and sightseeing, the 460-meter-tall tower is the highest TV tower in Asia and the third highest in the world. It features broadcasting, entertainment and tourist facilities. Tourist can get a bird's-eye view of the city at the 263-meter-high observatory room and the 350-meter-high "space cabin." At 267 meters high is a rotating restaurant, the highest one of its kind in Asia. The ground floor of the structure is a historical museum featuring the city's history, including the life-like scenes of old Shanghai streets.
Jin Mao Tower
One of Shanghai's landmarks, the building is the tallest in China and the third tallest in the world. Overlooking the Lujiazui Finance and Trade Zone in Pudong, Jin Mao is an intelligent building offering services for business, hotel, recreation, sightseeing and shopping. It covers a total floor area of 290,000 square meters and is 420.5 meters high. It has 88 stories above the ground and three stories underground. The 88th floor is the highest and largest sightseeing hall in China, offering a breathtaking bird's-eye view of the city to up to more than 1,000 tourists at a time.
Shanghai Ocean Aquarium It is a world-level high-tech tourist project. Covering a total area of 22,400 square meters, Shanghai Ocean Aquarium is located in Pudong's Lujiazui Finance and Trade Zone. With a theme of "Across Continents -- Through Worlds of Water," the aquarium is divided into 8 zones, displaying more than 300 species and a total of more than 14,000 precious fish from across the world. Its 120-meter-long undersea tunnel is one of the longest of its kind in the world and a major attraction for visitors. Walking through this tunnel, people can have a close contact with the unique and colorful ocean world.
Shanghai Xintiandi
Shanghai Xintiandi is an urban tourist attraction imbued with the city's historical and cultural legacies. The 30,000-square-meter trendy entertainment complex is nestled in the very center of the city, close to the bustling Huaihai Road C., the Huangpi Road S. Station of the Metro Line and the conjunction of the north-south and east-west elevated roads. It showcases the perfect blending of Shanghai's traditional "Shikumen" houses and state-of-the-art buildings. It features a multitude of restaurants and cafes, retail, entertainment, cultural, recreational, commercial and residential facilities in restored -- stone-gate buildings. It's where Shanghai's rich history meets the modern posh lifestyle.
Food and Shopping
Shanghai is also known as a paradise for eating and shopping. There are more than 30,000 chain-store-style restaurants serving Chinese and Western-style food and delicacies from other Asian regions. The foreign-style restaurants feature food from more than 30 countries, including Italy, France, Japan, Portugal, and India while the Chinese ones feature food from more than 20 regions of China. The famous restaurant areas are at the City God Temple area, Yunnan Road, Henan Road, Zhapu Road and Xianxia Road. For shopping buffs, Nanjing Road and Huaihai Road, Super Brand Mall, the Grand Gateway, and Plaza 66 are the top choices.
City God Temple
The City God Temple area features antique shops, restaurants and teahouses in typical Shanghai style. The famous business venues in the area include Huabaolou antique market, Cangbaolou antique and boutique market, Zijincheng basement market, and Shanghai Old Street antique shops. The famous food sold here includes Nanxiang buns. The area is popular with tourists from home and abroad for its wide variety of commodities, special operation mode and good services.
Yunnan Road Food Market
The food street at the crossing of Yan'an and Xizang roads featuring restaurants serving typical food from Shanghai and Sichuan, Shandong, Jiangsu and other provinces. The choice food includes Beijing roast duck, salty duck, steak glutinous rice cake, sauce-dipped chicken and hotpot. It is popular with tourist on first visit to Shanghai.
Nanjing Road Pedestrian Mall The street is known as "China's No.1 Commercial Street." It began to boom in the 19th century and was the busiest shopping area in old shops moved back to the street while modern shopping centers like the No.1 Department Store, Oriental Shopping Center, Wing On Department Store and Landmark Plaza have also sprung up along the street.
Huaihai Road
The road matches the world's famous shopping streets for its elegance and high-end commodities. It is lined with shops housed in buildings of Chinese, American and European styles spanning old and modern eras. Brand-name products are never in short supply here. High-end shopping malls like Shanghai Times Square, Printemps-Shanghai, Isetan Department Store and Maison Mode Department Store are popular with shoppers of luxury brand products.
Xujiahui
It is the largest shopping and entertainment zone in the city's southwest. The shopping area is named after Xu Guangqi, a scientist in Ming Dynasty who lived in the area. Covering 1.2 square kilometers, Xujiahui is home to Grand Gateway shopping center, Orient Shop- ping Center, Pacific Department Store, Huijin Department Store, Metro City and Huilian Department Store. The shopping area also has the biggest number of underground shops in Shanghai.
Social Undertakings
Public Health
The city has speeded up construction of public health network and healthcare program, and the city's medical care services have improved. By the end of 2006, the city had 2,519 medical and public health organizations, including 505 hospitals and 22 disease prevention and control centers. The city had 109,000 medical workers, including 45,000 licensed medicine practitioners. There were altogether 928,000 hospital beds. The community medical services also improved steadily. By the year end,the city had set up 228 urban community medical centersand 300 standard village clinics.
Cultural Facilities
Since the 1990s, the city has speeded up construction of cultural facilities. Such new facilities include the Shanghai Museum's new gallery, Shanghai Library, Shanghai Grand Theater, Shanghai Book City, Shanghai Urban Planning Exhibition Center, the Shanghai Science and Technology Museum, the Oriental Arts Center and the Oriental Green Land juvenile education and recreational center. By the end of 2006, the city had 32 cultural palaces and mass artistic activities centers, 96 art troupes, 28 public libraries, 41 archive halls, and 106 museums
Shanghai Library
Shanghai Library is a large, modern and multi-functional public library, covering a combined floor space of 83,000 square meters. The 3,036-seat library boasts a collection of 13.2 million volumes of publications, 38 reading rooms, 24 research rooms, and eight audio-video rooms. The library has a lecture hall, an
exhibition hall, a multifunctional hall and a seminar room where advanced computer management facilitates international academic exchanges.
Shanghai Museum
Shanghai Museum, with a total floor area of 38,000 square meters, opened in late 1995. The upper part of the building is round and the lower part square, reflecting the ancient Chinese belief in the "hemispherical
dome cosmology." The square shape indicates all directions on earth and the round shape implies the cycle
of cultural evolution. There are 10 galleries, including the Ancient Chinese Bronze Gallery, the Ancient Chinese Pottery and Ceramics Gallery, the Ancient Chinese Paintings Gallery and the Ancient Chinese Calligraphy Gallery. It houses special rooms for repairing cultural relics, mounting Chinese paintings and calligraphy works and doing academic research. Boasting a collection of more than 126,900 rare cultural relics, Shanghai Museum enjoys a high reputation both at home and abroad.
Shanghai Grand Theater
Shanghai Grand Theater is a world class arena. With a total floor area of 62,800 square meters, the theater has a main theater seating 2,000 and a stage of nearly 760 square meters. Its three theaters feature ballet, opera and symphony respectively. In its huge arc-shape dome, there is a 500-seat multi-functional hall, suitable for holding banquets, fashion shows and exhibitions.
Shanghai Urban Planning Exhibition Center
The largest of its kind throughout the world, the facility covers a total floor space of 18,400 square meters. The roof is a grid in the shape of four portals of a white magnolia, the city flower. It offers exhibitions, data searching, study and exchange, education and leisure and sightseeing services.
The center features the theme of "City, Human, Environment and Development." It has a 1:200 giant model of the city center, covering 800 square meters. In the basement is a 45-meter-long mock scene of an old Shanghai street.
Shanghai Science and Technology Museum
Promoting the theme of "Nature, Man and Science and Technology," the museum serves as a center for exhibition, education, scientific study and exchange, exhibits collection and production, and leisure and tourism. With a total floor space of 98,000 square meters, the museum has seven exhibition areas for the Earth's Crust, Life, Light of Wisdom, Audio-Video Paradise, Cradle of Designers, Children's Garden, and Natural Science. It also has a large 3-D screen cinema, a 360 degree circular screen cinema and a 4-D screen cinema. It receives about 3 million visitors a year.
Oriental Art Center
The butterfly orchid-shaped architecture has a total floor area of nearly 40,000 square meters. It has a 1,953-seat concert hall, a 1,020-seat opera hall and a 333-seat music hall. It boasts the top-class
acoustic and lighting facilities in the world, geared for symphony, ballet, musical, opera and other performances.
Oriental Green Land
Located by the Dianshan Lake in Qingpu District, it is one of the top sites in the country for juvenile extracurricular education and enter-tainment. Covering more than 3,700 hectares, the center is divided into eight areas, including the Bravery and Wisdom District, the Knowledge Boulevard, the National
Defense Education, the Wildness Surviving, the Creation Activities, the Aquatic Sports, the Daily Life Practice, and the Sport Training zone. It has a lawn extending 170,000 square meters, 110,000 trees and more than 400 types of flowers, which blends perfectly with buildings of a variety of foreign styles.
Cultural and Art Festivals
The year 2006 saw a series of large-scale cultural and art festivals in Shanghai, including the St Petersburg
Week as part of the Year of Russia celebrations, the 8th China Shanghai Art Festival, the 9th Shanghai Film Art Festival, and Shanghai Fashion Festival. During the year, Shanghai won 133 national and international art awards, including a Peking Opera that was named a national stage art masterpiece. The museums across the city received 11.145 million visits.
Creative Industry Parks
Shanghai has seen a boom of creative industry parks. A batch of creative parks have taken initial shape at some old factory buildings and warehouses thanks to the city's intensifying efforts at preserving and developing historic industrial structures. The historic heritage and convenient geological locations along the banks of Suzhou Creek gave birth to the creative industries. By the end of 2006, the city had 75 creative industry parks, with a total floor area of 2.25 million squares. The parks are now home to more than 2,500 creative industry companies from more than 30 countries and regions, involving 20,000 art workers. The businesses in these parks feature industrial design, interior design, construction design, ad design, clothing design, game software, manga art, Internet media, fashion, studios, brand promotion and artistic articles. The creek is lined with famous creative industry parks like Creativity Warehouse, Zhoujiaqiao Center, E Cang on Yichang Road, M50 Park on Moganshan Road, and Jing'an Creative Art Park on Changhua Road.
Creativity Warehouse
The facility at 181 Guangfu Rd on the north bank of Suzhou Creek, with a floor area of more than 20,000 square meters, is the first ever creative industry park in Shanghai. More than 10 creative design companies and 40 enterprises have moved into the park, most of them overseas-related design studios featuring urban planning, construction design and environment art. In addition, Many companies prefer to hold cultural and commercial activities in the park.
M50 Park
At 50 Moganshan Rd, the 41,000-squaremeter facility is housed in the best-preserved textile industry factory along Suzhou Creek. The park features visual art and fashion design. Its good service and beautiful environment have prompted more than 80 enterprises from 14 countries and regions and more than 10 provincial areas in China to move onto its creative industry center.
Total Rich Fun
Located at the crossing of Xikang and Yuyao roads in Jing'an District, the park has a floor area of more than 20,000 square meters. The area was famous for its large collection of "lane factories" in the 20th
century. It features "culture, leisure and creative" venues. The park comprises 22 sections where fashion promotions, Chinese and Western-style restaurants and specialized retail shops.
Bridge 8
The complex in Luwan District has a floor area of 120,000 squares, 80% of which features office buildings. It features bridges, which joins up the office buildings and blends the fashion and creative ideas from home and abroad. More than 40 companies devoted to creative industry, art and fashion have moved into Bridge 8, turning it into a source of creative ideas and a showcase of fashion.
Tian Zi Fang Park
The complex at Lane 210 Taikang Rd has a floor area of more than 70,000. It was refurbished from old factory buildings and residences built in the 1950s. It is now home to many galleries and art studios, including Song Yun Ge, Dada Gallery, Jing Gu Ge, Yi Shi Zhai, and Deke Erh Art Center, as well as cafes, bars, smithies, silk shops and teahouses, becoming a creatively industry park smacking of historic heritage and modern elegance.
Xin Shi Gang Park
The creatively industry park on Huaihai Rd W in Changning District is converted from old warehouses of the former Shanghai No. 10 Steelworks. The Shanghai Urban Sculpture Art Center in the park has become a landmark for its artist aura and spacious rooms. Its exhibition area totals 20,000 square meters. The park is expected to introduce design studies and workshops and launch a multimedia workshop area.
Radio, Film and Television
The city's radio and television stations have offered,more-defined, more-varied and more-attractive programs. By the end of 2006, the city had 21 radio channels and 26 TV channels. The penetration of radio and TV broadcasting services was 100%. The "village-to-village" cable TV network is spreading in the rural areas at a faster pace. In 2006, the network has reached 1,486 villages, accounting for 87% of the total. The city produced 9 movies in the year.
Press and Publication
In 2006, the city had successfully hosted a series of publication exchange activities, including a book fair themed "I like books, and life." In the year, the city published 102 types of newspapers, including 20 daily news- papers. The city published a total of 1.789 billion copies of newspapers, 183 million copies of magazines, and 254 million copies of books.
Sports Achievements
With advanced sport facilities, Shanghai hosts a series of important national and international sports events every year. In 2006, the city witnesses 37 international sports events and 55 domestic ones, including Shanghai leg of F1, Special Olympics Invitational and Master's Cup. The city's sportsmen also won credits for Shanghai. They won 34.5 golds at national events, placing Shanghai second among Chinese cities in the terms of gold numbers. At the 15th Asian Games in Doha, they brought home 23.5 golds, equalized one world record and broke two Asia records two Asian Games records.
National Fitness Drive
The mass sports activities thrive in the city. In 2006, the city hosted more than 26 major mass sports events, including the 11th National All-Fitness Festival and the 13th Shanghai Games. The city also improved community fitness facilities. By the end of 2006, the city had built 130 community-level sports venues and 80 community health test centers. There are 201 fitness parks and 4,537 fitness stations. More than 82,000 pieces of equipment have been installed at those fitness sites and parks.
Sports Facilities
Since the 1990s, Shanghai has speeded up construction of sports facilities to meet the need of domestic and international sports events. The multifunctional sports venues completed in the city include Shanghai Stadium, Shanghai International Circuit, Hongkou Soccer Stadium, China Disabled People's Sports and Art Training Center,and Qizhong Tennis Center.
Shanghai Stadium
Covering a floor area of 150,000 square meters, Shanghai Stadium is a comprehensive sports center with a unique architectural style. It seats 80,000. The open circular space within the saddle-shaped stadium has a diameter of 300 meters. The stadium has facilities not only for sports events, but also for cultural performances, fitness and recreation, boarding and catering offices, shopping and exhibitions.
Shanghai International Circuit
Located in Anting Town of Jiading District, the circuit occupies an area of 5.3 square kilometers. The circuit, in the shape of the Chinese character for the first word of Shanghai, extends 5.45 kilometers and has 14 different bends. The racing section has a width ranging from 13 to 20 meters. The highest up-going slope stands at 3% and the down slope 8%. Its highest speed limit is 327 kilometers per hour. It can hold nearly 200,000 spectators, including 50,000 seats.
Hongkou Soccer Stadium
Besides being the first specialized soccer stadium in China and Asia, Hongkou Soccer Stadium is an actually multi-functional sport complex. Covering a total floor area of 72,900 square meters, the stadium boasts 35,000 seats and 47 boxes. The soccer field has lawn heating and large-capacity drainage equipment, the first of its kind in China. The stadium also fea-tures facilities for table tennis, fitness, roller-skating, cliffclimbing and other leisure and recreational activities.
The city has speeded up construction of public health network and healthcare program, and the city's medical care services have improved. By the end of 2006, the city had 2,519 medical and public health organizations, including 505 hospitals and 22 disease prevention and control centers. The city had 109,000 medical workers, including 45,000 licensed medicine practitioners. There were altogether 928,000 hospital beds. The community medical services also improved steadily. By the year end,the city had set up 228 urban community medical centersand 300 standard village clinics.
Cultural Facilities
Since the 1990s, the city has speeded up construction of cultural facilities. Such new facilities include the Shanghai Museum's new gallery, Shanghai Library, Shanghai Grand Theater, Shanghai Book City, Shanghai Urban Planning Exhibition Center, the Shanghai Science and Technology Museum, the Oriental Arts Center and the Oriental Green Land juvenile education and recreational center. By the end of 2006, the city had 32 cultural palaces and mass artistic activities centers, 96 art troupes, 28 public libraries, 41 archive halls, and 106 museums
Shanghai Library
Shanghai Library is a large, modern and multi-functional public library, covering a combined floor space of 83,000 square meters. The 3,036-seat library boasts a collection of 13.2 million volumes of publications, 38 reading rooms, 24 research rooms, and eight audio-video rooms. The library has a lecture hall, an
exhibition hall, a multifunctional hall and a seminar room where advanced computer management facilitates international academic exchanges.
Shanghai Museum
Shanghai Museum, with a total floor area of 38,000 square meters, opened in late 1995. The upper part of the building is round and the lower part square, reflecting the ancient Chinese belief in the "hemispherical
dome cosmology." The square shape indicates all directions on earth and the round shape implies the cycle
of cultural evolution. There are 10 galleries, including the Ancient Chinese Bronze Gallery, the Ancient Chinese Pottery and Ceramics Gallery, the Ancient Chinese Paintings Gallery and the Ancient Chinese Calligraphy Gallery. It houses special rooms for repairing cultural relics, mounting Chinese paintings and calligraphy works and doing academic research. Boasting a collection of more than 126,900 rare cultural relics, Shanghai Museum enjoys a high reputation both at home and abroad.
Shanghai Grand Theater
Shanghai Grand Theater is a world class arena. With a total floor area of 62,800 square meters, the theater has a main theater seating 2,000 and a stage of nearly 760 square meters. Its three theaters feature ballet, opera and symphony respectively. In its huge arc-shape dome, there is a 500-seat multi-functional hall, suitable for holding banquets, fashion shows and exhibitions.
Shanghai Urban Planning Exhibition Center
The largest of its kind throughout the world, the facility covers a total floor space of 18,400 square meters. The roof is a grid in the shape of four portals of a white magnolia, the city flower. It offers exhibitions, data searching, study and exchange, education and leisure and sightseeing services.
The center features the theme of "City, Human, Environment and Development." It has a 1:200 giant model of the city center, covering 800 square meters. In the basement is a 45-meter-long mock scene of an old Shanghai street.
Shanghai Science and Technology Museum
Promoting the theme of "Nature, Man and Science and Technology," the museum serves as a center for exhibition, education, scientific study and exchange, exhibits collection and production, and leisure and tourism. With a total floor space of 98,000 square meters, the museum has seven exhibition areas for the Earth's Crust, Life, Light of Wisdom, Audio-Video Paradise, Cradle of Designers, Children's Garden, and Natural Science. It also has a large 3-D screen cinema, a 360 degree circular screen cinema and a 4-D screen cinema. It receives about 3 million visitors a year.
Oriental Art Center
The butterfly orchid-shaped architecture has a total floor area of nearly 40,000 square meters. It has a 1,953-seat concert hall, a 1,020-seat opera hall and a 333-seat music hall. It boasts the top-class
acoustic and lighting facilities in the world, geared for symphony, ballet, musical, opera and other performances.
Oriental Green Land
Located by the Dianshan Lake in Qingpu District, it is one of the top sites in the country for juvenile extracurricular education and enter-tainment. Covering more than 3,700 hectares, the center is divided into eight areas, including the Bravery and Wisdom District, the Knowledge Boulevard, the National
Defense Education, the Wildness Surviving, the Creation Activities, the Aquatic Sports, the Daily Life Practice, and the Sport Training zone. It has a lawn extending 170,000 square meters, 110,000 trees and more than 400 types of flowers, which blends perfectly with buildings of a variety of foreign styles.
Cultural and Art Festivals
The year 2006 saw a series of large-scale cultural and art festivals in Shanghai, including the St Petersburg
Week as part of the Year of Russia celebrations, the 8th China Shanghai Art Festival, the 9th Shanghai Film Art Festival, and Shanghai Fashion Festival. During the year, Shanghai won 133 national and international art awards, including a Peking Opera that was named a national stage art masterpiece. The museums across the city received 11.145 million visits.
Creative Industry Parks
Shanghai has seen a boom of creative industry parks. A batch of creative parks have taken initial shape at some old factory buildings and warehouses thanks to the city's intensifying efforts at preserving and developing historic industrial structures. The historic heritage and convenient geological locations along the banks of Suzhou Creek gave birth to the creative industries. By the end of 2006, the city had 75 creative industry parks, with a total floor area of 2.25 million squares. The parks are now home to more than 2,500 creative industry companies from more than 30 countries and regions, involving 20,000 art workers. The businesses in these parks feature industrial design, interior design, construction design, ad design, clothing design, game software, manga art, Internet media, fashion, studios, brand promotion and artistic articles. The creek is lined with famous creative industry parks like Creativity Warehouse, Zhoujiaqiao Center, E Cang on Yichang Road, M50 Park on Moganshan Road, and Jing'an Creative Art Park on Changhua Road.
Creativity Warehouse
The facility at 181 Guangfu Rd on the north bank of Suzhou Creek, with a floor area of more than 20,000 square meters, is the first ever creative industry park in Shanghai. More than 10 creative design companies and 40 enterprises have moved into the park, most of them overseas-related design studios featuring urban planning, construction design and environment art. In addition, Many companies prefer to hold cultural and commercial activities in the park.
M50 Park
At 50 Moganshan Rd, the 41,000-squaremeter facility is housed in the best-preserved textile industry factory along Suzhou Creek. The park features visual art and fashion design. Its good service and beautiful environment have prompted more than 80 enterprises from 14 countries and regions and more than 10 provincial areas in China to move onto its creative industry center.
Total Rich Fun
Located at the crossing of Xikang and Yuyao roads in Jing'an District, the park has a floor area of more than 20,000 square meters. The area was famous for its large collection of "lane factories" in the 20th
century. It features "culture, leisure and creative" venues. The park comprises 22 sections where fashion promotions, Chinese and Western-style restaurants and specialized retail shops.
Bridge 8
The complex in Luwan District has a floor area of 120,000 squares, 80% of which features office buildings. It features bridges, which joins up the office buildings and blends the fashion and creative ideas from home and abroad. More than 40 companies devoted to creative industry, art and fashion have moved into Bridge 8, turning it into a source of creative ideas and a showcase of fashion.
Tian Zi Fang Park
The complex at Lane 210 Taikang Rd has a floor area of more than 70,000. It was refurbished from old factory buildings and residences built in the 1950s. It is now home to many galleries and art studios, including Song Yun Ge, Dada Gallery, Jing Gu Ge, Yi Shi Zhai, and Deke Erh Art Center, as well as cafes, bars, smithies, silk shops and teahouses, becoming a creatively industry park smacking of historic heritage and modern elegance.
Xin Shi Gang Park
The creatively industry park on Huaihai Rd W in Changning District is converted from old warehouses of the former Shanghai No. 10 Steelworks. The Shanghai Urban Sculpture Art Center in the park has become a landmark for its artist aura and spacious rooms. Its exhibition area totals 20,000 square meters. The park is expected to introduce design studies and workshops and launch a multimedia workshop area.
Radio, Film and Television
The city's radio and television stations have offered,more-defined, more-varied and more-attractive programs. By the end of 2006, the city had 21 radio channels and 26 TV channels. The penetration of radio and TV broadcasting services was 100%. The "village-to-village" cable TV network is spreading in the rural areas at a faster pace. In 2006, the network has reached 1,486 villages, accounting for 87% of the total. The city produced 9 movies in the year.
Press and Publication
In 2006, the city had successfully hosted a series of publication exchange activities, including a book fair themed "I like books, and life." In the year, the city published 102 types of newspapers, including 20 daily news- papers. The city published a total of 1.789 billion copies of newspapers, 183 million copies of magazines, and 254 million copies of books.
Sports Achievements
With advanced sport facilities, Shanghai hosts a series of important national and international sports events every year. In 2006, the city witnesses 37 international sports events and 55 domestic ones, including Shanghai leg of F1, Special Olympics Invitational and Master's Cup. The city's sportsmen also won credits for Shanghai. They won 34.5 golds at national events, placing Shanghai second among Chinese cities in the terms of gold numbers. At the 15th Asian Games in Doha, they brought home 23.5 golds, equalized one world record and broke two Asia records two Asian Games records.
National Fitness Drive
The mass sports activities thrive in the city. In 2006, the city hosted more than 26 major mass sports events, including the 11th National All-Fitness Festival and the 13th Shanghai Games. The city also improved community fitness facilities. By the end of 2006, the city had built 130 community-level sports venues and 80 community health test centers. There are 201 fitness parks and 4,537 fitness stations. More than 82,000 pieces of equipment have been installed at those fitness sites and parks.
Sports Facilities
Since the 1990s, Shanghai has speeded up construction of sports facilities to meet the need of domestic and international sports events. The multifunctional sports venues completed in the city include Shanghai Stadium, Shanghai International Circuit, Hongkou Soccer Stadium, China Disabled People's Sports and Art Training Center,and Qizhong Tennis Center.
Shanghai Stadium
Covering a floor area of 150,000 square meters, Shanghai Stadium is a comprehensive sports center with a unique architectural style. It seats 80,000. The open circular space within the saddle-shaped stadium has a diameter of 300 meters. The stadium has facilities not only for sports events, but also for cultural performances, fitness and recreation, boarding and catering offices, shopping and exhibitions.
Shanghai International Circuit
Located in Anting Town of Jiading District, the circuit occupies an area of 5.3 square kilometers. The circuit, in the shape of the Chinese character for the first word of Shanghai, extends 5.45 kilometers and has 14 different bends. The racing section has a width ranging from 13 to 20 meters. The highest up-going slope stands at 3% and the down slope 8%. Its highest speed limit is 327 kilometers per hour. It can hold nearly 200,000 spectators, including 50,000 seats.
Hongkou Soccer Stadium
Besides being the first specialized soccer stadium in China and Asia, Hongkou Soccer Stadium is an actually multi-functional sport complex. Covering a total floor area of 72,900 square meters, the stadium boasts 35,000 seats and 47 boxes. The soccer field has lawn heating and large-capacity drainage equipment, the first of its kind in China. The stadium also fea-tures facilities for table tennis, fitness, roller-skating, cliffclimbing and other leisure and recreational activities.
Population
Due to constant inflow of people from other parts ofthe country, the population in Shanghai keeps growing.
When Shanghai was turned into a city, it only had a population of less than 100,000. By the time Shanghai was liberated in 1949, the figure stood at only 5.2 million. By the end of 2006, however, the city's permanent residents had grown to 13.681 million, or 1% of China's population. In 2006, an average 2,157 permanent residents lived on each square kilometer of the city. The population of long-term residents reached 18.15 million, including 4.67 million immigrants.
Natural Changes
Shanghai is the first provincial area in China to have reported a negative population growth rate. The city has registered a negative population growth rate for 14 con- secutive years since 1993. In 2006, the city's population of permanent residents saw a birth rate at 0.6%, mortality rate at 0.72% and natural growth rate at -0.12%.
Age Structure
The city has seen a rising population of senior citizens. A sample survey of 1% of the city population in 2006 reveals that 8.9% of the city's permanent residents, or 1.58 million, are aged 0 -- 14; 79.1%, or 14.08 million are aged 15 -- 64; 11.9%, or 2.12 million aged 65 and above. Compared with the fifth national census in 2000, the proportion of those aged 0 -- 14 in the city population dropped 3.4 percentage points, while that of those aged 65 and above rose by 0.5 percentage points.
Life Expectancy
The life expectancy of Shanghai's population has kept rising. In 2006, the average life expectancy stood at 80.97 years -- 78.67 for males and 82.29 for females, about the level in Western countries.
Education Level
The overall education level of Shanghai's population has been steadily improving. According to the sample
survey of the 1% of the city population in 2006, 18.1% of the city's population aged six and above had a collegeequivalent education and above, 6.7 percentage points more than in 2000 when the fifth national census was conducted. Those with senior high school education accounted for 24.8% of the local population, up 1 percentage point while residents with primary and junior middle school education accounted for 51.6%, a drop of 6.3 percentage points. In 2006, 99.9 percent of school-age children attended the nine-year obligatory education, 99 percent of junior middle school graduates entered senior high schools, and 81.7 percent of graduates of senior high school enrolled into colleges.
When Shanghai was turned into a city, it only had a population of less than 100,000. By the time Shanghai was liberated in 1949, the figure stood at only 5.2 million. By the end of 2006, however, the city's permanent residents had grown to 13.681 million, or 1% of China's population. In 2006, an average 2,157 permanent residents lived on each square kilometer of the city. The population of long-term residents reached 18.15 million, including 4.67 million immigrants.
Natural Changes
Shanghai is the first provincial area in China to have reported a negative population growth rate. The city has registered a negative population growth rate for 14 con- secutive years since 1993. In 2006, the city's population of permanent residents saw a birth rate at 0.6%, mortality rate at 0.72% and natural growth rate at -0.12%.
Age Structure
The city has seen a rising population of senior citizens. A sample survey of 1% of the city population in 2006 reveals that 8.9% of the city's permanent residents, or 1.58 million, are aged 0 -- 14; 79.1%, or 14.08 million are aged 15 -- 64; 11.9%, or 2.12 million aged 65 and above. Compared with the fifth national census in 2000, the proportion of those aged 0 -- 14 in the city population dropped 3.4 percentage points, while that of those aged 65 and above rose by 0.5 percentage points.
Life Expectancy
The life expectancy of Shanghai's population has kept rising. In 2006, the average life expectancy stood at 80.97 years -- 78.67 for males and 82.29 for females, about the level in Western countries.
Education Level
The overall education level of Shanghai's population has been steadily improving. According to the sample
survey of the 1% of the city population in 2006, 18.1% of the city's population aged six and above had a collegeequivalent education and above, 6.7 percentage points more than in 2000 when the fifth national census was conducted. Those with senior high school education accounted for 24.8% of the local population, up 1 percentage point while residents with primary and junior middle school education accounted for 51.6%, a drop of 6.3 percentage points. In 2006, 99.9 percent of school-age children attended the nine-year obligatory education, 99 percent of junior middle school graduates entered senior high schools, and 81.7 percent of graduates of senior high school enrolled into colleges.
Urban Construction
Investment in Urban Construction
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Investment in Urban Construction
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Key Urban Construction Projects
According to its overall urban development plans and goals, the city has sped up the key urban construction projects through scientific coordination. It has already completed landmark projects, including the bridges over the Huangpu River, tunnels, elevated roads, expressways, subways, international airports, and Yangshan Deep-water Port. In 2006, Shanghai invested 64.195 billion yuan into key urban construction projects. In the year, the city
Donghai Bridge
The first long cross-sea bridge in China links up the Yangshan Deep-water Port with Luchao Port in Nanhui District. The bridge spans 32.5 kilometers, with six vehicle lanes in two ways and emergency parking areas. It is 31.5 meters wide, and the designed vehicle speed is 80 kilometers per hour. The bridge started operation in late 2005.
Pudong International Airport
The Pudong International Airport, at about the mid-point of the Europe- America aviation route, has been one of the world's major aviation hubs. It is about 30 kilometers away from the city's downtown. The airport terminal building looks like a super seagull spreading its wings. The first phase of the airport has a 4E runway 4,000 meters long and 60 meters wide, a parking space of 800,000 square meters that can hold 76 planes at a time. The second phase includes a runway 4,000 meters long and 60 meters wide, a terminal building with a floor area of 800,000 square meters and four runways. When all the projects are completed, the airport can handle 80 million passengers and 5 million tons of cargo a year.
Shanghai Southern Railway Station
Located in Caohejing of Xuhui District, the station is the southern gate of Shanghai in the city's railway hub plan and links Shanghai to other parts of the country and functions as a transit hub for local commuters. The roof of the main building at the station takes the shape of a flying disk, and the planned floor area of the facility is about 600,000 square meters. The project includes the station proper and support facilities, station kiosks and relevant development projects, a square and support urban infrastructure projects, and a project for handling transit mail. The station started operation in 2006.
Cross-river Projects
Before the 1990s, residents hand to take ferry to travel across the Huangpu River as there was neither bridge nor tunnel linking the two parts of Shanghai separated by the river. Since the government adopted the opening and reform policy for Pudong, six bridges, namely Nanpu, Yangpu, Xupu, Lupu, Fengpu and Songpu, and six crossriver tunnels, namely, Out Ring Rd, Xiangyin Rd, Dalian Rd, Yan'an Rd E., Fuxing Rd E. and Dapu Rd, have been completed.
Nanpu Bridge It is the first bridge Shanghai built across the Huangpu River. The 8,346-meter-long bridge has an under-clearance of 46 meters, thus allowing ships with a tonnage of 55,000 to pass under it. As a cablestayed bridge, its main bridge is 846 meters long and 30.35 meters wide, divided into six lanes. The approaches have a combined length of 7,500 meters and the West Shanghai spiral approach is 3,754 meters long. The bridge opened to traffic on December 1, 1991.
Yangpu Bridge
Located 11 kilometers downstream, this is a sister bridge of the Nanpu Bridge. The two bridges act as two wings to help the Inner-Ring Road to fly across the Huangpu River. Also a cable-stayed bridge, the Yangpu Bridge is 7,658 meters long with a 602-meterwide main arch. The bridge opened to traffic in October 1993.
Lupu Bridge
It was named"world's No. 1 arch bridge"for the 10 records the projects set. The whole- steel structure is recognized as"world No. 1 steel bridge". With a total length of 8.7 kilometers, the bridge starts
from Luban Road in Puxi, spans the Huangpu River and reaches Jiyang Road in Pudong. Its main arch, spanning 750 meters, flies across the river. The main bridge has six traffic lanes. The bridge's under-clearance reaches 46 meters and it provides a water navigation lane of 340 meters wide. The bridge opened to traffic in 2003.
Dalian Road Tunnel
It parallels with the second phase of the Pearl Line Light Rail. The tunnel has four traffic lanes going two ways and each lane is 3.75 meters wide. The lane above-clearance is 4.5 meters. It is designed for a speed of 40 kilometers per hour. The tunnel, with a total length of 2.5 kilometers, opened to traffic in 2003.
Fuxing Road E. Tunnel
It is the world's first double-deck tunnel in operation. The tunnel has six lanes. The 3-meter-wide, two-lane upper deck is designed for cars and has height limit of 2.4 meters. The lower deck has a 3.5-meter-wide drive lane and a 2.5-meter-wide emergency lane, with a height limit of 3.8 meters. The speedlimit is 40 kilometers per hour. With a total length of 2,785 meters, the tunnel opened to traffic in 2004.
Xiangyin Road Tunnel
With the biggest diameter among China's cross-river highway tunnel, it will link with the planned Shanghai-Chongming-Jiangsu crossriver tunnel. The northern part of the project totals 2,597 meters, and the south section 2,606 meters. The tunnel has four two-way lanes in two pipes with a designed speed limit at 80 kilometers per hour. It opened to traffic in 2005.
Rail Network
An urban rail network has taken its initial shape since the 1990s when Shanghai began to build a modern metropolitan road system. By the end of 2006, the city had built five subway lines and a maglev line, covering a total of 169.36 kilometers and transporting 1.8 million passengers a day. By 2010 when Shanghai hosts the World Expo, the city will have 11 subway lines, with a total length of 400 kilometers, transporting more than 5 million passengers a day.
Subways
With a total length of 33.89 kilometers, the Metro Line 1 goes from Xinzhuang to the crossing of Taihe Rd and Out Ring Road, with 26 stops and a speed limit of 80 kilometers per hour. The Metro Line 2 is the east-west artery of the rail network. With a total length of 27.03 kilometers, it goes from the Hongqiao Airport to Longdong Rd E. in Pudong. The Metro Line 3 is the country's first elevated metro line. It extends 25 kilometers from Shanghai Southern Railway Station to Jiangyang Rd N. in the northeast. The Metro Line 4 covers 22 kilometers, with 17 stops, including 9 that it shares with Metro Line 3. The 17.2-kilometer Metro Line 5 joins Line 1 at Xinzhuang.
Exemplary Maglev Line
It is the first commercial maglev line in the world. It is also the first maglev line in China designed for transportation, sightseeing and tour trips. It connects Pudong International Airport with the expressways entering the downtown. With a total length of 30 kilometers, the maglev train has a designed speed limit of 430 kilometers per hour. The whole trip takes seven minutes. It started operation in December 2002.
Elevated Highways
The city's network of elevated roads consists of the Elevated Inner-Ring Road, the Elevated South-North
Road, and the Elevated Yan'an Road. The 48-kilometer Elevated Inner-Ring Road goes along the circular Zhongshan Road and links up the two sides along the Huangpu River through the Nanpu Bridge and the Yangpu Bridge. The Elevated South-North Road, with six lanes, goes across the city center, covering a total length of 8.45 kilometers. The Elevated Yan'an Road starts from the Zhongshan Road E1 in the east and reaches the Hongqiao Airport in the west. With a total length of 14.8 kilometers,it connects with the other two elevated roads to form anelevated road network in the city center.
Expressways
With a combined length of 560 kilometers, the city's expressway network now allows people to enter the network within 15 minutes, switch to any expressway within 30 minutes and arrive at any spot on the network within 60 minutes. This is the so-called"153060"target of the city's expressway network development. A number of expressways or sections, such as the Shanghai section of the Hu-Hang Expressway, the Shanghai section of the Hu-Ning Expressway, the Hu-Qing-Ping Expressway, the Tong-San National Expressway and the Hu-Lu Expressway, have all been completed and open to traffic.
Environment Protection and Rectification
Shanghai has made remarkable progress in pollution control and environment protection. In 2006, the city invested 31.085 billion yuan, or more than 3% of the city's GDP, into environmental protection projects. The effective control of discharged pollutants helped the city's good air quality to reach 88.8%. The city treated 71% of its sewage.
Urban Greening
By the end of 2006, the city's areas of parks and greenbelts amounted to 30,600 hectares. Of the total, 13,300 hectares were public green areas. The average per capita green area reached 11.5 square meters in the city and the green area coverage reached 37.7% of the city's total territory. In recent years, the city had built a great many large green areas, including the Yanzhong Greenbelt, Taipingqiao Greenbelt, Huangxing Park, Daning Greenbelt, the Xujiahui Park, the third phase of the People's Square Park, the third phase of the Xujiahui Park, Yanhong Greenbelt, Expo Forest, and the first phase of Riverside Forest Park.
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Investment in Urban Construction
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Key Urban Construction Projects
According to its overall urban development plans and goals, the city has sped up the key urban construction projects through scientific coordination. It has already completed landmark projects, including the bridges over the Huangpu River, tunnels, elevated roads, expressways, subways, international airports, and Yangshan Deep-water Port. In 2006, Shanghai invested 64.195 billion yuan into key urban construction projects. In the year, the city
Donghai Bridge
The first long cross-sea bridge in China links up the Yangshan Deep-water Port with Luchao Port in Nanhui District. The bridge spans 32.5 kilometers, with six vehicle lanes in two ways and emergency parking areas. It is 31.5 meters wide, and the designed vehicle speed is 80 kilometers per hour. The bridge started operation in late 2005.
Pudong International Airport
The Pudong International Airport, at about the mid-point of the Europe- America aviation route, has been one of the world's major aviation hubs. It is about 30 kilometers away from the city's downtown. The airport terminal building looks like a super seagull spreading its wings. The first phase of the airport has a 4E runway 4,000 meters long and 60 meters wide, a parking space of 800,000 square meters that can hold 76 planes at a time. The second phase includes a runway 4,000 meters long and 60 meters wide, a terminal building with a floor area of 800,000 square meters and four runways. When all the projects are completed, the airport can handle 80 million passengers and 5 million tons of cargo a year.
Shanghai Southern Railway Station
Located in Caohejing of Xuhui District, the station is the southern gate of Shanghai in the city's railway hub plan and links Shanghai to other parts of the country and functions as a transit hub for local commuters. The roof of the main building at the station takes the shape of a flying disk, and the planned floor area of the facility is about 600,000 square meters. The project includes the station proper and support facilities, station kiosks and relevant development projects, a square and support urban infrastructure projects, and a project for handling transit mail. The station started operation in 2006.
Cross-river Projects
Before the 1990s, residents hand to take ferry to travel across the Huangpu River as there was neither bridge nor tunnel linking the two parts of Shanghai separated by the river. Since the government adopted the opening and reform policy for Pudong, six bridges, namely Nanpu, Yangpu, Xupu, Lupu, Fengpu and Songpu, and six crossriver tunnels, namely, Out Ring Rd, Xiangyin Rd, Dalian Rd, Yan'an Rd E., Fuxing Rd E. and Dapu Rd, have been completed.
Nanpu Bridge It is the first bridge Shanghai built across the Huangpu River. The 8,346-meter-long bridge has an under-clearance of 46 meters, thus allowing ships with a tonnage of 55,000 to pass under it. As a cablestayed bridge, its main bridge is 846 meters long and 30.35 meters wide, divided into six lanes. The approaches have a combined length of 7,500 meters and the West Shanghai spiral approach is 3,754 meters long. The bridge opened to traffic on December 1, 1991.
Yangpu Bridge
Located 11 kilometers downstream, this is a sister bridge of the Nanpu Bridge. The two bridges act as two wings to help the Inner-Ring Road to fly across the Huangpu River. Also a cable-stayed bridge, the Yangpu Bridge is 7,658 meters long with a 602-meterwide main arch. The bridge opened to traffic in October 1993.
Lupu Bridge
It was named"world's No. 1 arch bridge"for the 10 records the projects set. The whole- steel structure is recognized as"world No. 1 steel bridge". With a total length of 8.7 kilometers, the bridge starts
from Luban Road in Puxi, spans the Huangpu River and reaches Jiyang Road in Pudong. Its main arch, spanning 750 meters, flies across the river. The main bridge has six traffic lanes. The bridge's under-clearance reaches 46 meters and it provides a water navigation lane of 340 meters wide. The bridge opened to traffic in 2003.
Dalian Road Tunnel
It parallels with the second phase of the Pearl Line Light Rail. The tunnel has four traffic lanes going two ways and each lane is 3.75 meters wide. The lane above-clearance is 4.5 meters. It is designed for a speed of 40 kilometers per hour. The tunnel, with a total length of 2.5 kilometers, opened to traffic in 2003.
Fuxing Road E. Tunnel
It is the world's first double-deck tunnel in operation. The tunnel has six lanes. The 3-meter-wide, two-lane upper deck is designed for cars and has height limit of 2.4 meters. The lower deck has a 3.5-meter-wide drive lane and a 2.5-meter-wide emergency lane, with a height limit of 3.8 meters. The speedlimit is 40 kilometers per hour. With a total length of 2,785 meters, the tunnel opened to traffic in 2004.
Xiangyin Road Tunnel
With the biggest diameter among China's cross-river highway tunnel, it will link with the planned Shanghai-Chongming-Jiangsu crossriver tunnel. The northern part of the project totals 2,597 meters, and the south section 2,606 meters. The tunnel has four two-way lanes in two pipes with a designed speed limit at 80 kilometers per hour. It opened to traffic in 2005.
Rail Network
An urban rail network has taken its initial shape since the 1990s when Shanghai began to build a modern metropolitan road system. By the end of 2006, the city had built five subway lines and a maglev line, covering a total of 169.36 kilometers and transporting 1.8 million passengers a day. By 2010 when Shanghai hosts the World Expo, the city will have 11 subway lines, with a total length of 400 kilometers, transporting more than 5 million passengers a day.
Subways
With a total length of 33.89 kilometers, the Metro Line 1 goes from Xinzhuang to the crossing of Taihe Rd and Out Ring Road, with 26 stops and a speed limit of 80 kilometers per hour. The Metro Line 2 is the east-west artery of the rail network. With a total length of 27.03 kilometers, it goes from the Hongqiao Airport to Longdong Rd E. in Pudong. The Metro Line 3 is the country's first elevated metro line. It extends 25 kilometers from Shanghai Southern Railway Station to Jiangyang Rd N. in the northeast. The Metro Line 4 covers 22 kilometers, with 17 stops, including 9 that it shares with Metro Line 3. The 17.2-kilometer Metro Line 5 joins Line 1 at Xinzhuang.
Exemplary Maglev Line
It is the first commercial maglev line in the world. It is also the first maglev line in China designed for transportation, sightseeing and tour trips. It connects Pudong International Airport with the expressways entering the downtown. With a total length of 30 kilometers, the maglev train has a designed speed limit of 430 kilometers per hour. The whole trip takes seven minutes. It started operation in December 2002.
Elevated Highways
The city's network of elevated roads consists of the Elevated Inner-Ring Road, the Elevated South-North
Road, and the Elevated Yan'an Road. The 48-kilometer Elevated Inner-Ring Road goes along the circular Zhongshan Road and links up the two sides along the Huangpu River through the Nanpu Bridge and the Yangpu Bridge. The Elevated South-North Road, with six lanes, goes across the city center, covering a total length of 8.45 kilometers. The Elevated Yan'an Road starts from the Zhongshan Road E1 in the east and reaches the Hongqiao Airport in the west. With a total length of 14.8 kilometers,it connects with the other two elevated roads to form anelevated road network in the city center.
Expressways
With a combined length of 560 kilometers, the city's expressway network now allows people to enter the network within 15 minutes, switch to any expressway within 30 minutes and arrive at any spot on the network within 60 minutes. This is the so-called"153060"target of the city's expressway network development. A number of expressways or sections, such as the Shanghai section of the Hu-Hang Expressway, the Shanghai section of the Hu-Ning Expressway, the Hu-Qing-Ping Expressway, the Tong-San National Expressway and the Hu-Lu Expressway, have all been completed and open to traffic.
Environment Protection and Rectification
Shanghai has made remarkable progress in pollution control and environment protection. In 2006, the city invested 31.085 billion yuan, or more than 3% of the city's GDP, into environmental protection projects. The effective control of discharged pollutants helped the city's good air quality to reach 88.8%. The city treated 71% of its sewage.
Urban Greening
By the end of 2006, the city's areas of parks and greenbelts amounted to 30,600 hectares. Of the total, 13,300 hectares were public green areas. The average per capita green area reached 11.5 square meters in the city and the green area coverage reached 37.7% of the city's total territory. In recent years, the city had built a great many large green areas, including the Yanzhong Greenbelt, Taipingqiao Greenbelt, Huangxing Park, Daning Greenbelt, the Xujiahui Park, the third phase of the People's Square Park, the third phase of the Xujiahui Park, Yanhong Greenbelt, Expo Forest, and the first phase of Riverside Forest Park.
Urban Construction
Investment in Urban Construction
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Investment in Urban Construction
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Key Urban Construction Projects
According to its overall urban development plans and goals, the city has sped up the key urban construction projects through scientific coordination. It has already completed landmark projects, including the bridges over the Huangpu River, tunnels, elevated roads, expressways, subways, international airports, and Yangshan Deep-water Port. In 2006, Shanghai invested 64.195 billion yuan into key urban construction projects. In the year, the city
Donghai Bridge
The first long cross-sea bridge in China links up the Yangshan Deep-water Port with Luchao Port in Nanhui District. The bridge spans 32.5 kilometers, with six vehicle lanes in two ways and emergency parking areas. It is 31.5 meters wide, and the designed vehicle speed is 80 kilometers per hour. The bridge started operation in late 2005.
Pudong International Airport
The Pudong International Airport, at about the mid-point of the Europe- America aviation route, has been one of the world's major aviation hubs. It is about 30 kilometers away from the city's downtown. The airport terminal building looks like a super seagull spreading its wings. The first phase of the airport has a 4E runway 4,000 meters long and 60 meters wide, a parking space of 800,000 square meters that can hold 76 planes at a time. The second phase includes a runway 4,000 meters long and 60 meters wide, a terminal building with a floor area of 800,000 square meters and four runways. When all the projects are completed, the airport can handle 80 million passengers and 5 million tons of cargo a year.
Shanghai Southern Railway Station
Located in Caohejing of Xuhui District, the station is the southern gate of Shanghai in the city's railway hub plan and links Shanghai to other parts of the country and functions as a transit hub for local commuters. The roof of the main building at the station takes the shape of a flying disk, and the planned floor area of the facility is about 600,000 square meters. The project includes the station proper and support facilities, station kiosks and relevant development projects, a square and support urban infrastructure projects, and a project for handling transit mail. The station started operation in 2006.
Cross-river Projects
Before the 1990s, residents hand to take ferry to travel across the Huangpu River as there was neither bridge nor tunnel linking the two parts of Shanghai separated by the river. Since the government adopted the opening and reform policy for Pudong, six bridges, namely Nanpu, Yangpu, Xupu, Lupu, Fengpu and Songpu, and six crossriver tunnels, namely, Out Ring Rd, Xiangyin Rd, Dalian Rd, Yan'an Rd E., Fuxing Rd E. and Dapu Rd, have been completed.
Nanpu Bridge It is the first bridge Shanghai built across the Huangpu River. The 8,346-meter-long bridge has an under-clearance of 46 meters, thus allowing ships with a tonnage of 55,000 to pass under it. As a cablestayed bridge, its main bridge is 846 meters long and 30.35 meters wide, divided into six lanes. The approaches have a combined length of 7,500 meters and the West Shanghai spiral approach is 3,754 meters long. The bridge opened to traffic on December 1, 1991.
Yangpu Bridge
Located 11 kilometers downstream, this is a sister bridge of the Nanpu Bridge. The two bridges act as two wings to help the Inner-Ring Road to fly across the Huangpu River. Also a cable-stayed bridge, the Yangpu Bridge is 7,658 meters long with a 602-meterwide main arch. The bridge opened to traffic in October 1993.
Lupu Bridge
It was named"world's No. 1 arch bridge"for the 10 records the projects set. The whole- steel structure is recognized as"world No. 1 steel bridge". With a total length of 8.7 kilometers, the bridge starts
from Luban Road in Puxi, spans the Huangpu River and reaches Jiyang Road in Pudong. Its main arch, spanning 750 meters, flies across the river. The main bridge has six traffic lanes. The bridge's under-clearance reaches 46 meters and it provides a water navigation lane of 340 meters wide. The bridge opened to traffic in 2003.
Dalian Road Tunnel
It parallels with the second phase of the Pearl Line Light Rail. The tunnel has four traffic lanes going two ways and each lane is 3.75 meters wide. The lane above-clearance is 4.5 meters. It is designed for a speed of 40 kilometers per hour. The tunnel, with a total length of 2.5 kilometers, opened to traffic in 2003.
Fuxing Road E. Tunnel
It is the world's first double-deck tunnel in operation. The tunnel has six lanes. The 3-meter-wide, two-lane upper deck is designed for cars and has height limit of 2.4 meters. The lower deck has a 3.5-meter-wide drive lane and a 2.5-meter-wide emergency lane, with a height limit of 3.8 meters. The speedlimit is 40 kilometers per hour. With a total length of 2,785 meters, the tunnel opened to traffic in 2004.
Xiangyin Road Tunnel
With the biggest diameter among China's cross-river highway tunnel, it will link with the planned Shanghai-Chongming-Jiangsu crossriver tunnel. The northern part of the project totals 2,597 meters, and the south section 2,606 meters. The tunnel has four two-way lanes in two pipes with a designed speed limit at 80 kilometers per hour. It opened to traffic in 2005.
Rail Network
An urban rail network has taken its initial shape since the 1990s when Shanghai began to build a modern metropolitan road system. By the end of 2006, the city had built five subway lines and a maglev line, covering a total of 169.36 kilometers and transporting 1.8 million passengers a day. By 2010 when Shanghai hosts the World Expo, the city will have 11 subway lines, with a total length of 400 kilometers, transporting more than 5 million passengers a day.
Subways
With a total length of 33.89 kilometers, the Metro Line 1 goes from Xinzhuang to the crossing of Taihe Rd and Out Ring Road, with 26 stops and a speed limit of 80 kilometers per hour. The Metro Line 2 is the east-west artery of the rail network. With a total length of 27.03 kilometers, it goes from the Hongqiao Airport to Longdong Rd E. in Pudong. The Metro Line 3 is the country's first elevated metro line. It extends 25 kilometers from Shanghai Southern Railway Station to Jiangyang Rd N. in the northeast. The Metro Line 4 covers 22 kilometers, with 17 stops, including 9 that it shares with Metro Line 3. The 17.2-kilometer Metro Line 5 joins Line 1 at Xinzhuang.
Exemplary Maglev Line
It is the first commercial maglev line in the world. It is also the first maglev line in China designed for transportation, sightseeing and tour trips. It connects Pudong International Airport with the expressways entering the downtown. With a total length of 30 kilometers, the maglev train has a designed speed limit of 430 kilometers per hour. The whole trip takes seven minutes. It started operation in December 2002.
Elevated Highways
The city's network of elevated roads consists of the Elevated Inner-Ring Road, the Elevated South-North
Road, and the Elevated Yan'an Road. The 48-kilometer Elevated Inner-Ring Road goes along the circular Zhongshan Road and links up the two sides along the Huangpu River through the Nanpu Bridge and the Yangpu Bridge. The Elevated South-North Road, with six lanes, goes across the city center, covering a total length of 8.45 kilometers. The Elevated Yan'an Road starts from the Zhongshan Road E1 in the east and reaches the Hongqiao Airport in the west. With a total length of 14.8 kilometers,it connects with the other two elevated roads to form anelevated road network in the city center.
Expressways
With a combined length of 560 kilometers, the city's expressway network now allows people to enter the network within 15 minutes, switch to any expressway within 30 minutes and arrive at any spot on the network within 60 minutes. This is the so-called"153060"target of the city's expressway network development. A number of expressways or sections, such as the Shanghai section of the Hu-Hang Expressway, the Shanghai section of the Hu-Ning Expressway, the Hu-Qing-Ping Expressway, the Tong-San National Expressway and the Hu-Lu Expressway, have all been completed and open to traffic.
Environment Protection and Rectification
Shanghai has made remarkable progress in pollution control and environment protection. In 2006, the city invested 31.085 billion yuan, or more than 3% of the city's GDP, into environmental protection projects. The effective control of discharged pollutants helped the city's good air quality to reach 88.8%. The city treated 71% of its sewage.
Urban Greening
By the end of 2006, the city's areas of parks and greenbelts amounted to 30,600 hectares. Of the total, 13,300 hectares were public green areas. The average per capita green area reached 11.5 square meters in the city and the green area coverage reached 37.7% of the city's total territory. In recent years, the city had built a great many large green areas, including the Yanzhong Greenbelt, Taipingqiao Greenbelt, Huangxing Park, Daning Greenbelt, the Xujiahui Park, the third phase of the People's Square Park, the third phase of the Xujiahui Park, Yanhong Greenbelt, Expo Forest, and the first phase of Riverside Forest Park.
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Investment in Urban Construction
The city has made breakthroughs in the construction of hub-oriented, functional and networked infrastructures. For the 2001-2006 period, Shanghai invested 438.275 billion yuan in its urban construction projects, accounting for 25.5% of the total fixed assets investment in the period. The progress in the city's infrastructure network has contributed greatly to further improving its investment environment, opening further to the outside world and enhance its comprehensive function.
Key Urban Construction Projects
According to its overall urban development plans and goals, the city has sped up the key urban construction projects through scientific coordination. It has already completed landmark projects, including the bridges over the Huangpu River, tunnels, elevated roads, expressways, subways, international airports, and Yangshan Deep-water Port. In 2006, Shanghai invested 64.195 billion yuan into key urban construction projects. In the year, the city
Donghai Bridge
The first long cross-sea bridge in China links up the Yangshan Deep-water Port with Luchao Port in Nanhui District. The bridge spans 32.5 kilometers, with six vehicle lanes in two ways and emergency parking areas. It is 31.5 meters wide, and the designed vehicle speed is 80 kilometers per hour. The bridge started operation in late 2005.
Pudong International Airport
The Pudong International Airport, at about the mid-point of the Europe- America aviation route, has been one of the world's major aviation hubs. It is about 30 kilometers away from the city's downtown. The airport terminal building looks like a super seagull spreading its wings. The first phase of the airport has a 4E runway 4,000 meters long and 60 meters wide, a parking space of 800,000 square meters that can hold 76 planes at a time. The second phase includes a runway 4,000 meters long and 60 meters wide, a terminal building with a floor area of 800,000 square meters and four runways. When all the projects are completed, the airport can handle 80 million passengers and 5 million tons of cargo a year.
Shanghai Southern Railway Station
Located in Caohejing of Xuhui District, the station is the southern gate of Shanghai in the city's railway hub plan and links Shanghai to other parts of the country and functions as a transit hub for local commuters. The roof of the main building at the station takes the shape of a flying disk, and the planned floor area of the facility is about 600,000 square meters. The project includes the station proper and support facilities, station kiosks and relevant development projects, a square and support urban infrastructure projects, and a project for handling transit mail. The station started operation in 2006.
Cross-river Projects
Before the 1990s, residents hand to take ferry to travel across the Huangpu River as there was neither bridge nor tunnel linking the two parts of Shanghai separated by the river. Since the government adopted the opening and reform policy for Pudong, six bridges, namely Nanpu, Yangpu, Xupu, Lupu, Fengpu and Songpu, and six crossriver tunnels, namely, Out Ring Rd, Xiangyin Rd, Dalian Rd, Yan'an Rd E., Fuxing Rd E. and Dapu Rd, have been completed.
Nanpu Bridge It is the first bridge Shanghai built across the Huangpu River. The 8,346-meter-long bridge has an under-clearance of 46 meters, thus allowing ships with a tonnage of 55,000 to pass under it. As a cablestayed bridge, its main bridge is 846 meters long and 30.35 meters wide, divided into six lanes. The approaches have a combined length of 7,500 meters and the West Shanghai spiral approach is 3,754 meters long. The bridge opened to traffic on December 1, 1991.
Yangpu Bridge
Located 11 kilometers downstream, this is a sister bridge of the Nanpu Bridge. The two bridges act as two wings to help the Inner-Ring Road to fly across the Huangpu River. Also a cable-stayed bridge, the Yangpu Bridge is 7,658 meters long with a 602-meterwide main arch. The bridge opened to traffic in October 1993.
Lupu Bridge
It was named"world's No. 1 arch bridge"for the 10 records the projects set. The whole- steel structure is recognized as"world No. 1 steel bridge". With a total length of 8.7 kilometers, the bridge starts
from Luban Road in Puxi, spans the Huangpu River and reaches Jiyang Road in Pudong. Its main arch, spanning 750 meters, flies across the river. The main bridge has six traffic lanes. The bridge's under-clearance reaches 46 meters and it provides a water navigation lane of 340 meters wide. The bridge opened to traffic in 2003.
Dalian Road Tunnel
It parallels with the second phase of the Pearl Line Light Rail. The tunnel has four traffic lanes going two ways and each lane is 3.75 meters wide. The lane above-clearance is 4.5 meters. It is designed for a speed of 40 kilometers per hour. The tunnel, with a total length of 2.5 kilometers, opened to traffic in 2003.
Fuxing Road E. Tunnel
It is the world's first double-deck tunnel in operation. The tunnel has six lanes. The 3-meter-wide, two-lane upper deck is designed for cars and has height limit of 2.4 meters. The lower deck has a 3.5-meter-wide drive lane and a 2.5-meter-wide emergency lane, with a height limit of 3.8 meters. The speedlimit is 40 kilometers per hour. With a total length of 2,785 meters, the tunnel opened to traffic in 2004.
Xiangyin Road Tunnel
With the biggest diameter among China's cross-river highway tunnel, it will link with the planned Shanghai-Chongming-Jiangsu crossriver tunnel. The northern part of the project totals 2,597 meters, and the south section 2,606 meters. The tunnel has four two-way lanes in two pipes with a designed speed limit at 80 kilometers per hour. It opened to traffic in 2005.
Rail Network
An urban rail network has taken its initial shape since the 1990s when Shanghai began to build a modern metropolitan road system. By the end of 2006, the city had built five subway lines and a maglev line, covering a total of 169.36 kilometers and transporting 1.8 million passengers a day. By 2010 when Shanghai hosts the World Expo, the city will have 11 subway lines, with a total length of 400 kilometers, transporting more than 5 million passengers a day.
Subways
With a total length of 33.89 kilometers, the Metro Line 1 goes from Xinzhuang to the crossing of Taihe Rd and Out Ring Road, with 26 stops and a speed limit of 80 kilometers per hour. The Metro Line 2 is the east-west artery of the rail network. With a total length of 27.03 kilometers, it goes from the Hongqiao Airport to Longdong Rd E. in Pudong. The Metro Line 3 is the country's first elevated metro line. It extends 25 kilometers from Shanghai Southern Railway Station to Jiangyang Rd N. in the northeast. The Metro Line 4 covers 22 kilometers, with 17 stops, including 9 that it shares with Metro Line 3. The 17.2-kilometer Metro Line 5 joins Line 1 at Xinzhuang.
Exemplary Maglev Line
It is the first commercial maglev line in the world. It is also the first maglev line in China designed for transportation, sightseeing and tour trips. It connects Pudong International Airport with the expressways entering the downtown. With a total length of 30 kilometers, the maglev train has a designed speed limit of 430 kilometers per hour. The whole trip takes seven minutes. It started operation in December 2002.
Elevated Highways
The city's network of elevated roads consists of the Elevated Inner-Ring Road, the Elevated South-North
Road, and the Elevated Yan'an Road. The 48-kilometer Elevated Inner-Ring Road goes along the circular Zhongshan Road and links up the two sides along the Huangpu River through the Nanpu Bridge and the Yangpu Bridge. The Elevated South-North Road, with six lanes, goes across the city center, covering a total length of 8.45 kilometers. The Elevated Yan'an Road starts from the Zhongshan Road E1 in the east and reaches the Hongqiao Airport in the west. With a total length of 14.8 kilometers,it connects with the other two elevated roads to form anelevated road network in the city center.
Expressways
With a combined length of 560 kilometers, the city's expressway network now allows people to enter the network within 15 minutes, switch to any expressway within 30 minutes and arrive at any spot on the network within 60 minutes. This is the so-called"153060"target of the city's expressway network development. A number of expressways or sections, such as the Shanghai section of the Hu-Hang Expressway, the Shanghai section of the Hu-Ning Expressway, the Hu-Qing-Ping Expressway, the Tong-San National Expressway and the Hu-Lu Expressway, have all been completed and open to traffic.
Environment Protection and Rectification
Shanghai has made remarkable progress in pollution control and environment protection. In 2006, the city invested 31.085 billion yuan, or more than 3% of the city's GDP, into environmental protection projects. The effective control of discharged pollutants helped the city's good air quality to reach 88.8%. The city treated 71% of its sewage.
Urban Greening
By the end of 2006, the city's areas of parks and greenbelts amounted to 30,600 hectares. Of the total, 13,300 hectares were public green areas. The average per capita green area reached 11.5 square meters in the city and the green area coverage reached 37.7% of the city's total territory. In recent years, the city had built a great many large green areas, including the Yanzhong Greenbelt, Taipingqiao Greenbelt, Huangxing Park, Daning Greenbelt, the Xujiahui Park, the third phase of the People's Square Park, the third phase of the Xujiahui Park, Yanhong Greenbelt, Expo Forest, and the first phase of Riverside Forest Park.
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