Junko Koshino is a world famous fashion designer.She has created many outstanding works for World Expos and enjoyed a good reputation in the Expo world.
She designed uniforms for the Discover Life Pavilion and Pepsi Pavilion at Expo 1970 Osaka Japan.
She designed uniforms for Japan Government Pavilion at Expo 1985 Tsukuba Japan.
In 2008, she was nominated as the image ambassador in Japan for promotion of Expo 2010 Shanghai China.
Why Junko Koshino?
Junko Koshino was nominated, along with Tanimura Shinji (the notable musician) and Ai Fukuhara (the famous table tennis player), as the image ambassador for promotion of Expo 2010, although her reputation in China is far behind the other two image ambassadors. Why is Junko Koshino so lucky to be selected? With this question, our reporter starts the interview with this Expo Expert in the fashion world.
During the talk, the reporter is astonished at Junko Koshino’s profound understanding of the deep tie between the fashion world and the Expo, through the Yamato-e and japan ware that were all the rage at the World Exposition in Paris, and the luxury Louis Vuitton’s delicate relationship with World Expo, as well as the Expo heritages, such as Grand Palais (Grand Palace). In a word, the famous fashion designer is really an Expo fan.
Actually, Junko Koshino has a deep tie with China. In 1985, she held the largest fashion show of the time in Beijing, to bring the modern fashion styles into China. In 2005, she came to Beijing again, to organize her brand fashion show under the theme “Sino-Japan Fashionable Life & Cultural Exchange – 20th Anniversary in Beijing”.
Junko Koshino, the well-known fashion designer, has established the traditional ties with the Expo and China, which inevitably makes her a part of Expo 2010.
Junko Koshino has her own views upon the image ambassadors, “Tanimura Shinji is the emissary in music, Ai Fukuhara represents the extension of exchange in sports, and I signify the fashion world. Music, sports, and fashion, are all critical elements of people’s daily life in China. We will make efforts to contribute to Expo 2010 by using our respective expertise.” She adds, “I like playing table tennis. I played a game with Ai Fukuhara when she was four years old. My son and son of Tanimura Shinji studied in the same music school.” It is quite expected that the three image ambassadors will give a wonderful performance in promoting Expo 2010.
Enjoy the Process
From a designer’s point of view, whicht color will be attributed to the city theme of Expo 2010? Thinking for a while, she indicates that there is no set color could be applied for the theme, for city development is a dynamic concept, which represents a color blending process.
Junko Koshino hails the Expo theme “Better City, Better Life”. She’s so excited to see the Expo Site under construction on her way through the Lupu Bridge. “It is admirable that people here, at the city center, are so lucky to have the chance to witness the construction process on the Expo Site.”
In the view of Junko Koshino, either the Expo Site construction or urban development could be deemed as a course. She really advocates and enjoys the beauty and quality of such course. “The Expo Site under construction itself is the best reflection of the better city, which is closer to everyone.”
Meanwhile, Junko Koshino takes out a photo album, which collects the photos of Shanghai World Financial Center under construction that were taken by her and her husband when they visited the adjacent Jin Mao Tower in 2007. Attaching importance to the development process seems to be the common value of the couple for a long time.
What will she bring for Expo 2010?
The reporter is very curious about what Junko Koshino will bring us at Expo 2010.
“You may find out my design on T-shirts”, says Junko Koshino with a smile on her face. Are you excited to hear about this? The design plan has not been frozen yet; however, it would not stop people from expecting for her striking work again.
Japan, as an active participant in world expositions, has accumulated rich experiences in organizing and participating in such great events. Junko Koshino makes a sincere promise that she has an obligation and will work closely with the Expo Organizer to promote Expo 2010. In the meantime, she will give proper proposals and advices to the Expo Organizer with her previous Expo experiences in some relevant fields, particularly in the fashion world. “Of course, I’ll try my best in the areas of my expertise.”
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