Eric Giuily, president and chief executive officer of Publicis Consultants Worldwide

Eric Giuily, president and chief executive officer of Publicis Consultants Worldwide
Expo 2010 will attract massive attention across the planet
World Expo 2010 has two most attractive points. The first one lies in its host city: Shanghai. There are huge interests, especially in Europe and the US, in China, Shanghai and their developments. When we were in charge of the China - France Cultural Years project from 2004 to 2006, we could only acknowledge the huge interest and coverage that Shanghai and China received from world media.
The second point is the theme of the Expo, "Better City, Better Life." It is a very important and interesting topic for most countries. Many countries are assessing and working on how to improve individual lives in cities.
In the context of the economic crisis, this theme is even more relevant as people might be putting less importance and interests on their financial lives, but more on the cities, their collective lives and daily lives.
For Shanghai Expo, Publicis Consultants was for example in charge of the press relations for Shanghai Expo during the Expo promotion in Zaragoza last September. We were also proud to have helped Shanghai for its bidding for the World Expo 2010 in Paris as early as 2001. We helped Shanghai to prepare its presentation and felt proud for the city’s success.
To be frank, up to now, the Expo 2010 may not be on top of the agenda of the world media, as the Olympic Games in Beijing last August did attract a lot of attention, and after the Olympics came the economic crisis. But I am positive that with the 2010 event coming closer, there will be greater and rising interests from foreign media. They will be quite interested in the theme of the Expo and how China and Shanghai will be able to develop such a huge project.

Introduction of Expo 2010 Shanghai China Forums

Forum is one of the most direct ways to explore the Expo theme and carry forward the spiritual heritage of the Expo.
World Expo 2010 Shanghai China will serve as a platform for the exchange and promotion of ideas, successful practices and technologies of "urban sustainable development" and discussion of practices and innovations in terms of urbanization, education and health care in rural areas of developing countries. This will include the forecast of challenges facing urban development and possible solutions.
Forums will be categorized into summit forums, theme forums and public forums.
summit forums will host heads of government, mayors of major metropolises, international celebrities and decision-makers in business, academic and cultural fields and mainstream media, where the concept of urban development and the relationship between livable cities, globalization and sustainable development will be discussed from a macro perspective. The theme is "Challenges in Global Urbanization" and the estimated attendees will reach 300 to 350 persons.
Theme forums are more technical and instructive. Theme forums will gather elites from all walks of life, to explore the urban system, structure and way of management of a modern city from a meso perspective and generate a group of ideas by drawing on their expertise. Theme forums will be held at least once per month during Expo Shanghai.
Public forums are special open forums. The forum intends to discuss, from a micro perspective, detailed issues for urban development and improve the participation awareness of the public through various events. The forum will be held for 100 times before and during the Expo.

Brief Introduction of World Expo Shanghai

World Expositions are galleries of human inspirations and thoughts. Since 1851 when the Great Exhibition of Industries of All Nations was held in London, the World Expositions have attained increasing prominence as grand events for economic, scientific, technological and cultural exchanges, serving as an important platform for displaying historical experience, exchanging innovative ideas, demonstrating esprit de corps and looking to the future.
With a long civilisation, China favours international exchange and loves world peace. China owes its successful bid for the World Exposition in 2010 to the international community's support for and confidence in its reform and opening-up. The Exposition will be the first registered World Exposition in a developing country, which gives expression to the expectations the world's people place on China's future development.
So what will Expo 2010 Shanghai China deliver to the world? There is no doubt the Chinese people will present to the world a successful, splendid and unforgettable exposition.
Expo 2010 Shanghai China will be a great event to explore the full potential of urban life in the 21st century and a significant period in urban evolution. Fifty-five percent of the world population is expected to live in cities by the year 2010. The prospect of future urban life, a subject of global interest, concerns all nations, developed or less developed, and their people. Being the first World Exposition on the theme of city, Exposition 2010 will attract governments and people from across the world, focusing on the theme "Better City, Better Life." For its 184 days, participants will display urban civilisation to the full extent, exchange their experiences of urban development, disseminate advanced notions on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings.
Expo 2010 Shanghai China will centre on innovation and interaction. Innovation is the soul, while cultural interaction is an important mission of the World Expositions. In the new era, Expo 2010 Shanghai China will contribute to human-centred development, scientific and technological innovation, cultural diversity and win-win cooperation for a better future, thus composing a melody with the key notes of highlighting innovation and interaction in the new century.
Expo 2010 Shanghai China will also be a grand international gathering. On the one hand, we shall endeavour to attract about 200 nations and international organisations to take part in the exhibition as well as 70 million visitors from home and abroad, ensuring the widest possible participation in the history of the World Expositions. On the other hand, we will put Expo 2010 Shanghai China in a global perspective and do our best to encourage the participation and gain the understanding and support of various countries and peoples, in order to turn Expo 2010 Shanghai China into a happy reunion of people from all over the world.
In addition, Expo 2010 Shanghai China will offer a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a "Shanghai Declaration" will be issued. This declaration, hopefully a milestone in the history of the World Expositions, will epitomise the insights to be offered by the participants and embody people's ideas for future cooperation and development and extensive common aspirations, thereby leaving a rich spiritual legacy of urban development to people throughout the world.
The Chinese Government will go to great lengths to make Expo 2010 Shanghai China a special event that carries on traditions and opens a new vista into the future. Our motto is: "Keeping in mind the next 60 years' development while preparing for the six months' Exposition." We count on the continuing attention, support and participation of all the peace-loving countries.

mylot

myLot User Profile

Haibao's Travel to Cities

If you ask where Haibao is?
The answer is “everywhere!”
It is true. The image of Haibao has appeared ubiquitous in just one year’s time.
On squares, people are joyful to take photos with Haibao’s sculpture; in schools, cheerful students give applauds to Haibao costumed characters performing greeting dances; in bookstores, people keen on knowledge are led by Haibao to the world of Expo; in communities, Haibao stays with residents, and senior citizens are rejuvenated and active in becoming Expo volunteers.
Besides Shanghai, Haibao has been to cities of China and go overseas. He is a guide, star, actor, instructor, messenger…in whatever capacity, Haibao works ceaselessly to send the greetings and invitation of Expo 2010 to the world.
In this one year, Haibao has grown along with the Expo into the heart of people.

Haibao Appears at Shanghai Yu Garden

Haibao Guides You to Yu Garden
Role: Guide
Location: Yu Garden, Shanghai
Forms: Square sculpture, costumed character
In February 2008, the first Haibao sculpture appeared on the Zigzagging Bridge Square of Yu Garden, and inflamed an Expo fever around the old town area. Since then, you will always see the joyful tourists around the sculpture at the Zigzagging Bridge.
It isn’t an easy year since Haibao came to Yu Garden. As the origin of Shanghai Old Town culture, Yu Garden receives about 37 million tourists every year. Facing numerous tourists, Haibao stands there, sending out greetings and invitation from the Expo, and making Yu Garden the best place for promotion of Expo 2010 and attraction of visitors

Haibao at Hong Kong Cultural Centre Square

Haibao in Front of Macao Senado

Haibao Comes in Kunming

Over Mountains and Crossing Rivers
Role: Messenger
Location: Squares in the cities
Forms: Sculpture, Haibao sponge toy, Haibao doll
Haibao is just one year old, he has travelled a lot around the world.
By now, over 200 Haibao sculptures have been placed, and nearly 100 of them went from Shanghai to other domestic and oversea cities.Besides, Haibao sponge toys and dolls have also been to numerous places.

Haibao Ad Board at Yan'an Road Viaduct

Making Every Corner of the City Beautiful
Role: Image Ambassador
Locations: Viaducts, CBD, buildings
Form: Outdoor Billboard
Along the viaducts, in business districts and by main roads, are flags fluttering with Haibao’s image on them. Lighted signs bearing Haibao’s image are seen everywhere at bus stops, airports and railway stations. Billboards dominated by Haibao are erected at Nanpu Bridge, the Expo park, Shanghai-Nanjing Expressway, etc. More and more Expo elements are appearing in Shanghai.

Have a Fun Time with Haibao
Role: Actor
Location: Community promotion places
Form: College students costumed as Haibao
“Lift up the right hand and rest the left hand on the waist”, about 3 to 5 girls are in T shirts bearing the image of Haibao, imitating gestures of Haibao in smiles. They are members of Expo 2010 University Promotion Team, and Haibao Dance is their core job.
With more and more promotion activities, the students have brought Haibao to every family.
“Pass Left and Stand Right”
Role: Advocate
Location: Metro Line 8 at Dashijie Station
Form: Costumed character
As the advocate of good citizen behaviorism, Haibao has appeared around the escalators of Metro Line 8 at Dashijie Station since last November.

Haibao Comes in the Bansongyuan Street Community

A Special Neighbor
Role: Neighbor
Location: South Zhongshan Road, South Xizang Road intersection
Form: Sculpture
Is it a great idea to have Haibao as your neighbor?
This has come true when Haibao sculpture was erected at the entrance of Puxi Expo Park,the intersection between South Zhongshan Road and South Xizang Road.It becomes the neighbor of local communities.

I’m the Cover Figure
Role: Instructor
Location: Bookstores
Form: Cover figure on Expo books
Expo books have been an important channel for the citizens to understand and care about the Expo. Haibao works as an ambassador, cover figure, or leading role in the stories to promote Expo 2010.

People Who Are Busy for Haibao

Meaningful Design of Haibao Products
Interviewee: Feng Chuan, Shanghai JuneYao Culture Communication Co., Ltd.
Sheng Wei, Shanghai Sinnsa Co., Ltd.
Feng Chuan not only likes Haibao as other people do, but also has deep affection for the mascot. He considers the design of Haibao Products very meaningful, because it is a contribution to the Expo.
Designers have designed a series of city Haibao images, from “Painter”, to “Love Song Prince”, “Sports Fan” and “Fashion Seeker”.
Talking about the design of franchised Expo products, Sheng Wei, a designer, pays more attention to their functions. She thinks that the products are not only for memory, but also for use, providing both aesthetic and convenient features. She revealed that the “Happy Spring” series soon to launch will have enhanced functions.
Haibao, not just Merchandise
Interviewee: Ms. Sun, manager of Expo franchise shops
In the Expo 2010 franchise shop on Oriental Pearl, Ms. Xiao bought 3 Haibao dolls and several Haibao pillows.
According to Ms. Sun, the enthusiasm for Haibao related products has started since Haibao was first unveiled last December. “Particularly, after the Olympics, consumers have shifted their interests in Fuwa to Haibao”.
At present, over 30 Expo franchise shops are open in cities including Beijing and Shanghai.

Happy Birthday, Haibao!
Interviewee: Zhang Yan, student of Sports School of Shanghai Normal University
Zhang Yan is a student from Sports School of Shanghai Normal University. Talking about the birth of Haibao, we have to mention the over 24,000 dominos set up by Zhang Yan and her schoolmates to present him to the world in a unique manner.

“Do you remember the day when Haibao was born?” Our question drew Zhang Yan’s thoughts back to the night on December 18, 2007. “Of course, it’s a lifetime memory,” Zhang Yan said. Now, Zhang Yan feels happy to see so many Haibao images on the streets. “Happy Birthday, Haibao!”

The Oriental Crown——China Pavilion

Building Overview:
China Pavilion is located at the heart of the Expo planning area. It will be the highlight and landmark within the Expo Site.
Location:
China Pavilion is situated within Zone A of the Expo Site, to the east of the Expo Axis. When visitors have access to the Expo Site from the main entrance in Pudong Section, the majestic structure will catch their eyes immediately.
Building Area:
The overall building area of China Pavilion is 160,100 square meters.
Construction Progress:
China Pavilion construction started on December 18, 2007, and is expected to complete by the end of September 2009; its roof structure was completed on November 28, 2008.

Unique Profile:
The contour design of China Pavilion is based on the concept of “Oriental Crown, Splendid China, Ample Barn, and Rich People”, to express the spirit and disposition of Chinese culture.
The Area of China Pavilion consists of the Chinese National Pavilion, and Chinese Provinces Pavilion. Rising from the center, the Chinese National Pavilion looks like a huge sculpture-like crown, which is made of traditional Dougong brackets fixed layer upon layer, to incorporate Chinese elements and reflect the Chinese spirit.
Main Axis in Exhibition:
China Pavilion will present the efforts and achievements made by Chinese people in urban development process, and the challenges to be confronted in the future. It will be one of the major exhibition areas and carriers to demonstrate the Expo theme and convey the China’s national spirit and Chinese philosophies.

The theme of China Pavilion is defined as “Chinese Wisdom in Urban Development”, which falls into four categories such as “self-discipline”, “social commitment”, ”inspiration from nature” and “harmony in diversity ”, to showcase the distinctive aspects of China’s urban development practices. The Pavilion will be provided with various exhibition facilities to display the colorful Chinese cultures and civilizations, and recent achievements of development in an all round way, for visitors to have an in-depth knowledge of Chinese cultures.
Specific Donation:
The Chinese government will finance most of the construction of the Pavilion; at the same time, donations from Chinese people home and abroad are welcome. The minimum donation is set at one Yuan. The specific website for donation (jz.expo2010china.com) is available to the public.

Balancity in The Germany Pavilion

Name of Pavilion: “Balancity”
Concept: The Balancity will demonstrate the importance of equilibrium and harmony between modernization and preservation, innovation and tradition, urbanization and nature, community and the individual, work and leisure, and between globalization and national identity.
Location: Within Zone C of the Expo Site, at the south bank of the Huangpu River, adjacent to the Lupu Bridge
Pavilion Area: Around 6,000 Square Meters
Designer: Milla & Partner GmbH
Start of Construction: November 15, 2008
Building Identity: “The Floating Space”
Key Word: Travel
Exhibition Highlight:
Visitors will be accompanied by two virtual narrators, Yan Si and Yan Yan, during their travel of discovery within the Germany Pavilion.
Highlight 1:
The exhibition hall “Image of Seaport”, with Hamburg’s HafenCity as its blueprint, will demonstrate a pioneering urban development project, which preserves old buildings while incorporating modern architectural elements to endow the city with a brand new image and enhanced quality of life.
Highlight 2:
“Invention Archives” will be packed with German-designed innovative products that are displayed on the conveying belts in different layers.
Highlight 3:
“Future Planning Studio” will showcase the large-size design drawings, building models, drafts and urban traffic planning maps on the floor and wall, introducing future design and city life styles to visitors.
Highlight 4:
The exhibition hall “Source of Energy” is the main part of the pavilion, which will accommodate a metal sphere where German-developed creative ideas and concepts around the Expo theme will be presented.

Shanghai Exhibition in Urban Best Practices Area Shanghai-EcoHousing

Case: “Shanghai-EcoHousing”
Location: Residential Case Group in North UBPA
Building Area: Around 3,000 Square Meters
Key Words: Ecological, Environmental Protection, Zero Energy Consumption
Case Prototype:
“Shanghai-EcoHousing” is developed on the basis of the first ecological demonstration building in China, which is located in Minhang District, the city of Shanghai. As a “zero energy consumption” building, it features the efficient utilization of solar energy. The large solar panels on top of the roof can provide energy for the whole building.
The louver outside the window, the roller shutter out of the glass curtain, and the movable awning out of the balcony, all in red color, constitute the “outer sunshade system”, which can fend off the sunshine, thus lowering the temperature by insulating against heat, in hot summer.
The blue tubes spreading over the wall are geothermal heat pumps that use geothermal energy to regulate the indoor temperature. The fluid flowing in the tubes elevates the geo-heat from the underground soil to raise the indoor temperature, just like a central air-conditioning system.
Highlights of Technology:
“Shanghai-EcoHousing” will take advantage of many green, environment-friendly and energy-saving technologies, such as the integrated solar energy system, natural lighting / ventilation and LED lighting facilities, techniques for comprehensive utilization of rainwater and sewage, building automation system, and shallow-layer geothermal energy application technology, to reflect the eco-housing philosophy of sustainable development while searching for the universally-recognized housing styles.
Highlights of the Site:
The exhibition will highlight the identity of participation, experience and fun in eco-housing technologies, to weave “a travel through time and space” with clues in the past, present and future.
“Shanghai-EcoHousing”, to satisfy such functional requirements as large visitor flows, will make intelligent use of the underground space to accommodate exhibition halls and a cinema on water , for the purpose of tracing the evolution of housing and seeking the eco-life styles in the future.

Discover the Suspended "Box of Energy"

Design release: Dec 19, 2008
Design philosophy: Lit up Dream with Innovation
Designer: Zhao Xiaojun, designer of 6 Olympic stadiums, including the "Water Cube"
Highlight 1: Box of Energy
The Energy Box, located in the center of the pavilion, has illusive lights, shadows and colors. It is a crystal of the entire building. In day, it has flowing lighting and shadowing, with ever-changing projecting and recessing feels; at night, it is like the Milky Way with shooting stars. The grand firework-like scenes can be viewed by visitors in front of the pavilion, or on the square and distant sidewalks.
Highlight 2: Abstract Architectural Texture
Each side of the pavilion is covered by mysterious lattice texture with wide and narrow lines at solid and void intervals, showing off abstractness and modernity. The inspiration comes from the urban layouts and electric power grids, and implies safety, quality, cleanness, and reliability which are made available through innovation. The dense holes on the surface of the pavilion are simple but subtle lighting and environmental protection devices, to provide natural lighting for certain areas within the pavilion.
Highlight 3: Innovation & Environmental Protection
The design incorporates a number of new technologies and materials, such as the Himawari 12-lens sunlight collecting system providing lighting for the basement and VIP meeting zone. The solar photovoltaic energy generation system and the sunlight collecting system incisively depict the concept of sustainability of urban power grids. The passageways elaborately introduce summer winds in Shanghai to give an S-shaped cool corridor, "Summer Wind Hunter" .
Highlight 4: Intimacy with "Power"
Under the Energy Box is the high-tech transformer substation specially built for the Expo, and it is called the "Energy Core". The floor is completely transparent and allows visitors to have a close look into power grid facilities. Curious children will have the opportunity to learn secrets of a substation through an intimate but safe distance.