2/23/09
Haibao's Travel to Cities
If you ask where Haibao is?
The answer is “everywhere!”
It is true. The image of Haibao has appeared ubiquitous in just one year’s time.
On squares, people are joyful to take photos with Haibao’s sculpture; in schools, cheerful students give applauds to Haibao costumed characters performing greeting dances; in bookstores, people keen on knowledge are led by Haibao to the world of Expo; in communities, Haibao stays with residents, and senior citizens are rejuvenated and active in becoming Expo volunteers.
Besides Shanghai, Haibao has been to cities of China and go overseas. He is a guide, star, actor, instructor, messenger…in whatever capacity, Haibao works ceaselessly to send the greetings and invitation of Expo 2010 to the world.
In this one year, Haibao has grown along with the Expo into the heart of people.
Haibao Appears at Shanghai Yu Garden
Haibao at Hong Kong Cultural Centre Square
Haibao in Front of Macao Senado
Haibao Comes in Kunming
Haibao Ad Board at Yan'an Road Viaduct
Making Every Corner of the City Beautiful
Role: Image Ambassador
Locations: Viaducts, CBD, buildings
Form: Outdoor Billboard
Along the viaducts, in business districts and by main roads, are flags fluttering with Haibao’s image on them. Lighted signs bearing Haibao’s image are seen everywhere at bus stops, airports and railway stations. Billboards dominated by Haibao are erected at Nanpu Bridge, the Expo park, Shanghai-Nanjing Expressway, etc. More and more Expo elements are appearing in Shanghai.
Have a Fun Time with Haibao
Role: Actor
Location: Community promotion places
Form: College students costumed as Haibao
“Lift up the right hand and rest the left hand on the waist”, about 3 to 5 girls are in T shirts bearing the image of Haibao, imitating gestures of Haibao in smiles. They are members of Expo 2010 University Promotion Team, and Haibao Dance is their core job.
With more and more promotion activities, the students have brought Haibao to every family.
“Pass Left and Stand Right”
Role: Advocate
Location: Metro Line 8 at Dashijie Station
Form: Costumed character
As the advocate of good citizen behaviorism, Haibao has appeared around the escalators of Metro Line 8 at Dashijie Station since last November.
Haibao Comes in the Bansongyuan Street Community
The answer is “everywhere!”
It is true. The image of Haibao has appeared ubiquitous in just one year’s time.
On squares, people are joyful to take photos with Haibao’s sculpture; in schools, cheerful students give applauds to Haibao costumed characters performing greeting dances; in bookstores, people keen on knowledge are led by Haibao to the world of Expo; in communities, Haibao stays with residents, and senior citizens are rejuvenated and active in becoming Expo volunteers.
Besides Shanghai, Haibao has been to cities of China and go overseas. He is a guide, star, actor, instructor, messenger…in whatever capacity, Haibao works ceaselessly to send the greetings and invitation of Expo 2010 to the world.
In this one year, Haibao has grown along with the Expo into the heart of people.
Haibao Appears at Shanghai Yu GardenHaibao Guides You to Yu Garden
Role: Guide
Location: Yu Garden, Shanghai
Forms: Square sculpture, costumed character
In February 2008, the first Haibao sculpture appeared on the Zigzagging Bridge Square of Yu Garden, and inflamed an Expo fever around the old town area. Since then, you will always see the joyful tourists around the sculpture at the Zigzagging Bridge.
It isn’t an easy year since Haibao came to Yu Garden. As the origin of Shanghai Old Town culture, Yu Garden receives about 37 million tourists every year. Facing numerous tourists, Haibao stands there, sending out greetings and invitation from the Expo, and making Yu Garden the best place for promotion of Expo 2010 and attraction of visitors
Role: Guide
Location: Yu Garden, Shanghai
Forms: Square sculpture, costumed character
In February 2008, the first Haibao sculpture appeared on the Zigzagging Bridge Square of Yu Garden, and inflamed an Expo fever around the old town area. Since then, you will always see the joyful tourists around the sculpture at the Zigzagging Bridge.
It isn’t an easy year since Haibao came to Yu Garden. As the origin of Shanghai Old Town culture, Yu Garden receives about 37 million tourists every year. Facing numerous tourists, Haibao stands there, sending out greetings and invitation from the Expo, and making Yu Garden the best place for promotion of Expo 2010 and attraction of visitors
Haibao at Hong Kong Cultural Centre Square
Haibao in Front of Macao Senado
Haibao Comes in KunmingOver Mountains and Crossing Rivers
Role: Messenger
Location: Squares in the cities
Forms: Sculpture, Haibao sponge toy, Haibao doll
Haibao is just one year old, he has travelled a lot around the world.
By now, over 200 Haibao sculptures have been placed, and nearly 100 of them went from Shanghai to other domestic and oversea cities.Besides, Haibao sponge toys and dolls have also been to numerous places.
Role: Messenger
Location: Squares in the cities
Forms: Sculpture, Haibao sponge toy, Haibao doll
Haibao is just one year old, he has travelled a lot around the world.
By now, over 200 Haibao sculptures have been placed, and nearly 100 of them went from Shanghai to other domestic and oversea cities.Besides, Haibao sponge toys and dolls have also been to numerous places.
Haibao Ad Board at Yan'an Road ViaductMaking Every Corner of the City Beautiful
Role: Image Ambassador
Locations: Viaducts, CBD, buildings
Form: Outdoor Billboard
Along the viaducts, in business districts and by main roads, are flags fluttering with Haibao’s image on them. Lighted signs bearing Haibao’s image are seen everywhere at bus stops, airports and railway stations. Billboards dominated by Haibao are erected at Nanpu Bridge, the Expo park, Shanghai-Nanjing Expressway, etc. More and more Expo elements are appearing in Shanghai.
Have a Fun Time with HaibaoRole: Actor
Location: Community promotion places
Form: College students costumed as Haibao
“Lift up the right hand and rest the left hand on the waist”, about 3 to 5 girls are in T shirts bearing the image of Haibao, imitating gestures of Haibao in smiles. They are members of Expo 2010 University Promotion Team, and Haibao Dance is their core job.
With more and more promotion activities, the students have brought Haibao to every family.
“Pass Left and Stand Right”
Role: Advocate
Location: Metro Line 8 at Dashijie Station
Form: Costumed character
As the advocate of good citizen behaviorism, Haibao has appeared around the escalators of Metro Line 8 at Dashijie Station since last November.
Haibao Comes in the Bansongyuan Street Community A Special Neighbor
Role: Neighbor
Location: South Zhongshan Road, South Xizang Road intersection
Form: Sculpture
Is it a great idea to have Haibao as your neighbor?
This has come true when Haibao sculpture was erected at the entrance of Puxi Expo Park,the intersection between South Zhongshan Road and South Xizang Road.It becomes the neighbor of local communities.
Role: Neighbor
Location: South Zhongshan Road, South Xizang Road intersection
Form: Sculpture
Is it a great idea to have Haibao as your neighbor?
This has come true when Haibao sculpture was erected at the entrance of Puxi Expo Park,the intersection between South Zhongshan Road and South Xizang Road.It becomes the neighbor of local communities.
I’m the Cover Figure
Role: Instructor
Location: Bookstores
Form: Cover figure on Expo books
Expo books have been an important channel for the citizens to understand and care about the Expo. Haibao works as an ambassador, cover figure, or leading role in the stories to promote Expo 2010.
Role: Instructor
Location: Bookstores
Form: Cover figure on Expo books
Expo books have been an important channel for the citizens to understand and care about the Expo. Haibao works as an ambassador, cover figure, or leading role in the stories to promote Expo 2010.
People Who Are Busy for Haibao
Meaningful Design of Haibao Products
Interviewee: Feng Chuan, Shanghai JuneYao Culture Communication Co., Ltd.
Sheng Wei, Shanghai Sinnsa Co., Ltd.
Feng Chuan not only likes Haibao as other people do, but also has deep affection for the mascot. He considers the design of Haibao Products very meaningful, because it is a contribution to the Expo.
Designers have designed a series of city Haibao images, from “Painter”, to “Love Song Prince”, “Sports Fan” and “Fashion Seeker”.
Talking about the design of franchised Expo products, Sheng Wei, a designer, pays more attention to their functions. She thinks that the products are not only for memory, but also for use, providing both aesthetic and convenient features. She revealed that the “Happy Spring” series soon to launch will have enhanced functions.
Haibao, not just Merchandise
Interviewee: Ms. Sun, manager of Expo franchise shops
In the Expo 2010 franchise shop on Oriental Pearl, Ms. Xiao bought 3 Haibao dolls and several Haibao pillows.
According to Ms. Sun, the enthusiasm for Haibao related products has started since Haibao was first unveiled last December. “Particularly, after the Olympics, consumers have shifted their interests in Fuwa to Haibao”.
At present, over 30 Expo franchise shops are open in cities including Beijing and Shanghai.
Happy Birthday, Haibao!
Interviewee: Zhang Yan, student of Sports School of Shanghai Normal University
Zhang Yan is a student from Sports School of Shanghai Normal University. Talking about the birth of Haibao, we have to mention the over 24,000 dominos set up by Zhang Yan and her schoolmates to present him to the world in a unique manner.
“Do you remember the day when Haibao was born?” Our question drew Zhang Yan’s thoughts back to the night on December 18, 2007. “Of course, it’s a lifetime memory,” Zhang Yan said. Now, Zhang Yan feels happy to see so many Haibao images on the streets. “Happy Birthday, Haibao!”
Interviewee: Feng Chuan, Shanghai JuneYao Culture Communication Co., Ltd.
Sheng Wei, Shanghai Sinnsa Co., Ltd.
Feng Chuan not only likes Haibao as other people do, but also has deep affection for the mascot. He considers the design of Haibao Products very meaningful, because it is a contribution to the Expo.
Designers have designed a series of city Haibao images, from “Painter”, to “Love Song Prince”, “Sports Fan” and “Fashion Seeker”.
Talking about the design of franchised Expo products, Sheng Wei, a designer, pays more attention to their functions. She thinks that the products are not only for memory, but also for use, providing both aesthetic and convenient features. She revealed that the “Happy Spring” series soon to launch will have enhanced functions.
Haibao, not just MerchandiseInterviewee: Ms. Sun, manager of Expo franchise shops
In the Expo 2010 franchise shop on Oriental Pearl, Ms. Xiao bought 3 Haibao dolls and several Haibao pillows.
According to Ms. Sun, the enthusiasm for Haibao related products has started since Haibao was first unveiled last December. “Particularly, after the Olympics, consumers have shifted their interests in Fuwa to Haibao”.
At present, over 30 Expo franchise shops are open in cities including Beijing and Shanghai.
Happy Birthday, Haibao!Interviewee: Zhang Yan, student of Sports School of Shanghai Normal University
Zhang Yan is a student from Sports School of Shanghai Normal University. Talking about the birth of Haibao, we have to mention the over 24,000 dominos set up by Zhang Yan and her schoolmates to present him to the world in a unique manner.
“Do you remember the day when Haibao was born?” Our question drew Zhang Yan’s thoughts back to the night on December 18, 2007. “Of course, it’s a lifetime memory,” Zhang Yan said. Now, Zhang Yan feels happy to see so many Haibao images on the streets. “Happy Birthday, Haibao!”
The Oriental Crown——China Pavilion
Building Overview:
China Pavilion is located at the heart of the Expo planning area. It will be the highlight and landmark within the Expo Site.
Location:
China Pavilion is situated within Zone A of the Expo Site, to the east of the Expo Axis. When visitors have access to the Expo Site from the main entrance in Pudong Section, the majestic structure will catch their eyes immediately.
Building Area:
The overall building area of China Pavilion is 160,100 square meters.
Construction Progress:
China Pavilion construction started on December 18, 2007, and is expected to complete by the end of September 2009; its roof structure was completed on November 28, 2008.
Unique Profile:
The contour design of China Pavilion is based on the concept of “Oriental Crown, Splendid China, Ample Barn, and Rich People”, to express the spirit and disposition of Chinese culture.
The Area of China Pavilion consists of the Chinese National Pavilion, and Chinese Provinces Pavilion. Rising from the center, the Chinese National Pavilion looks like a huge sculpture-like crown, which is made of traditional Dougong brackets fixed layer upon layer, to incorporate Chinese elements and reflect the Chinese spirit.
Main Axis in Exhibition:
China Pavilion will present the efforts and achievements made by Chinese people in urban development process, and the challenges to be confronted in the future. It will be one of the major exhibition areas and carriers to demonstrate the Expo theme and convey the China’s national spirit and Chinese philosophies.
The theme of China Pavilion is defined as “Chinese Wisdom in Urban Development”, which falls into four categories such as “self-discipline”, “social commitment”, ”inspiration from nature” and “harmony in diversity ”, to showcase the distinctive aspects of China’s urban development practices. The Pavilion will be provided with various exhibition facilities to display the colorful Chinese cultures and civilizations, and recent achievements of development in an all round way, for visitors to have an in-depth knowledge of Chinese cultures.
Specific Donation:
The Chinese government will finance most of the construction of the Pavilion; at the same time, donations from Chinese people home and abroad are welcome. The minimum donation is set at one Yuan. The specific website for donation (jz.expo2010china.com) is available to the public.
China Pavilion is located at the heart of the Expo planning area. It will be the highlight and landmark within the Expo Site.
Location:China Pavilion is situated within Zone A of the Expo Site, to the east of the Expo Axis. When visitors have access to the Expo Site from the main entrance in Pudong Section, the majestic structure will catch their eyes immediately.
Building Area:
The overall building area of China Pavilion is 160,100 square meters.
Construction Progress:
China Pavilion construction started on December 18, 2007, and is expected to complete by the end of September 2009; its roof structure was completed on November 28, 2008.
Unique Profile:The contour design of China Pavilion is based on the concept of “Oriental Crown, Splendid China, Ample Barn, and Rich People”, to express the spirit and disposition of Chinese culture.
The Area of China Pavilion consists of the Chinese National Pavilion, and Chinese Provinces Pavilion. Rising from the center, the Chinese National Pavilion looks like a huge sculpture-like crown, which is made of traditional Dougong brackets fixed layer upon layer, to incorporate Chinese elements and reflect the Chinese spirit.
Main Axis in Exhibition:
China Pavilion will present the efforts and achievements made by Chinese people in urban development process, and the challenges to be confronted in the future. It will be one of the major exhibition areas and carriers to demonstrate the Expo theme and convey the China’s national spirit and Chinese philosophies.
The theme of China Pavilion is defined as “Chinese Wisdom in Urban Development”, which falls into four categories such as “self-discipline”, “social commitment”, ”inspiration from nature” and “harmony in diversity ”, to showcase the distinctive aspects of China’s urban development practices. The Pavilion will be provided with various exhibition facilities to display the colorful Chinese cultures and civilizations, and recent achievements of development in an all round way, for visitors to have an in-depth knowledge of Chinese cultures.Specific Donation:
The Chinese government will finance most of the construction of the Pavilion; at the same time, donations from Chinese people home and abroad are welcome. The minimum donation is set at one Yuan. The specific website for donation (jz.expo2010china.com) is available to the public.
Balancity in The Germany Pavilion
Name of Pavilion: “Balancity”
Concept: The Balancity will demonstrate the importance of equilibrium and harmony between modernization and preservation, innovation and tradition, urbanization and nature, community and the individual, work and leisure, and between globalization and national identity.
Location: Within Zone C of the Expo Site, at the south bank of the Huangpu River, adjacent to the Lupu Bridge
Pavilion Area: Around 6,000 Square Meters
Designer: Milla & Partner GmbH
Start of Construction: November 15, 2008
Building Identity: “The Floating Space”
Key Word: Travel
Exhibition Highlight:
Visitors will be accompanied by two virtual narrators, Yan Si and Yan Yan, during their travel of discovery within the Germany Pavilion.
Highlight 1:
The exhibition hall “Image of Seaport”, with Hamburg’s HafenCity as its blueprint, will demonstrate a pioneering urban development project, which preserves old buildings while incorporating modern architectural elements to endow the city with a brand new image and enhanced quality of life.
Highlight 2:
“Invention Archives” will be packed with German-designed innovative products that are displayed on the conveying belts in different layers.
Highlight 3:
“Future Planning Studio” will showcase the large-size design drawings, building models, drafts and urban traffic planning maps on the floor and wall, introducing future design and city life styles to visitors.
Highlight 4:
The exhibition hall “Source of Energy” is the main part of the pavilion, which will accommodate a metal sphere where German-developed creative ideas and concepts around the Expo theme will be presented.
Concept: The Balancity will demonstrate the importance of equilibrium and harmony between modernization and preservation, innovation and tradition, urbanization and nature, community and the individual, work and leisure, and between globalization and national identity.
Location: Within Zone C of the Expo Site, at the south bank of the Huangpu River, adjacent to the Lupu Bridge
Pavilion Area: Around 6,000 Square Meters
Designer: Milla & Partner GmbH
Start of Construction: November 15, 2008
Building Identity: “The Floating Space”
Key Word: Travel
Exhibition Highlight:
Visitors will be accompanied by two virtual narrators, Yan Si and Yan Yan, during their travel of discovery within the Germany Pavilion.
Highlight 1:
The exhibition hall “Image of Seaport”, with Hamburg’s HafenCity as its blueprint, will demonstrate a pioneering urban development project, which preserves old buildings while incorporating modern architectural elements to endow the city with a brand new image and enhanced quality of life.
Highlight 2:
“Invention Archives” will be packed with German-designed innovative products that are displayed on the conveying belts in different layers.
Highlight 3:
“Future Planning Studio” will showcase the large-size design drawings, building models, drafts and urban traffic planning maps on the floor and wall, introducing future design and city life styles to visitors.
Highlight 4:
The exhibition hall “Source of Energy” is the main part of the pavilion, which will accommodate a metal sphere where German-developed creative ideas and concepts around the Expo theme will be presented.
Shanghai Exhibition in Urban Best Practices Area Shanghai-EcoHousing
Case: “Shanghai-EcoHousing”
Location: Residential Case Group in North UBPA
Building Area: Around 3,000 Square Meters
Key Words: Ecological, Environmental Protection, Zero Energy Consumption
Case Prototype:
“Shanghai-EcoHousing” is developed on the basis of the first ecological demonstration building in China, which is located in Minhang District, the city of Shanghai. As a “zero energy consumption” building, it features the efficient utilization of solar energy. The large solar panels on top of the roof can provide energy for the whole building.
The louver outside the window, the roller shutter out of the glass curtain, and the movable awning out of the balcony, all in red color, constitute the “outer sunshade system”, which can fend off the sunshine, thus lowering the temperature by insulating against heat, in hot summer.
The blue tubes spreading over the wall are geothermal heat pumps that use geothermal energy to regulate the indoor temperature. The fluid flowing in the tubes elevates the geo-heat from the underground soil to raise the indoor temperature, just like a central air-conditioning system.
Highlights of Technology:
“Shanghai-EcoHousing” will take advantage of many green, environment-friendly and energy-saving technologies, such as the integrated solar energy system, natural lighting / ventilation and LED lighting facilities, techniques for comprehensive utilization of rainwater and sewage, building automation system, and shallow-layer geothermal energy application technology, to reflect the eco-housing philosophy of sustainable development while searching for the universally-recognized housing styles.
Highlights of the Site:
The exhibition will highlight the identity of participation, experience and fun in eco-housing technologies, to weave “a travel through time and space” with clues in the past, present and future.
“Shanghai-EcoHousing”, to satisfy such functional requirements as large visitor flows, will make intelligent use of the underground space to accommodate exhibition halls and a cinema on water , for the purpose of tracing the evolution of housing and seeking the eco-life styles in the future.
Location: Residential Case Group in North UBPA
Building Area: Around 3,000 Square Meters
Key Words: Ecological, Environmental Protection, Zero Energy Consumption
Case Prototype:
“Shanghai-EcoHousing” is developed on the basis of the first ecological demonstration building in China, which is located in Minhang District, the city of Shanghai. As a “zero energy consumption” building, it features the efficient utilization of solar energy. The large solar panels on top of the roof can provide energy for the whole building.
The louver outside the window, the roller shutter out of the glass curtain, and the movable awning out of the balcony, all in red color, constitute the “outer sunshade system”, which can fend off the sunshine, thus lowering the temperature by insulating against heat, in hot summer.
The blue tubes spreading over the wall are geothermal heat pumps that use geothermal energy to regulate the indoor temperature. The fluid flowing in the tubes elevates the geo-heat from the underground soil to raise the indoor temperature, just like a central air-conditioning system.
Highlights of Technology:
“Shanghai-EcoHousing” will take advantage of many green, environment-friendly and energy-saving technologies, such as the integrated solar energy system, natural lighting / ventilation and LED lighting facilities, techniques for comprehensive utilization of rainwater and sewage, building automation system, and shallow-layer geothermal energy application technology, to reflect the eco-housing philosophy of sustainable development while searching for the universally-recognized housing styles.
Highlights of the Site:
The exhibition will highlight the identity of participation, experience and fun in eco-housing technologies, to weave “a travel through time and space” with clues in the past, present and future.
“Shanghai-EcoHousing”, to satisfy such functional requirements as large visitor flows, will make intelligent use of the underground space to accommodate exhibition halls and a cinema on water , for the purpose of tracing the evolution of housing and seeking the eco-life styles in the future.
Discover the Suspended "Box of Energy"
Design release: Dec 19, 2008
Design philosophy: Lit up Dream with Innovation
Designer: Zhao Xiaojun, designer of 6 Olympic stadiums, including the "Water Cube"
Highlight 1: Box of Energy
The Energy Box, located in the center of the pavilion, has illusive lights, shadows and colors. It is a crystal of the entire building. In day, it has flowing lighting and shadowing, with ever-changing projecting and recessing feels; at night, it is like the Milky Way with shooting stars. The grand firework-like scenes can be viewed by visitors in front of the pavilion, or on the square and distant sidewalks.
Highlight 2: Abstract Architectural Texture
Each side of the pavilion is covered by mysterious lattice texture with wide and narrow lines at solid and void intervals, showing off abstractness and modernity. The inspiration comes from the urban layouts and electric power grids, and implies safety, quality, cleanness, and reliability which are made available through innovation. The dense holes on the surface of the pavilion are simple but subtle lighting and environmental protection devices, to provide natural lighting for certain areas within the pavilion.
Highlight 3: Innovation & Environmental Protection
The design incorporates a number of new technologies and materials, such as the Himawari 12-lens sunlight collecting system providing lighting for the basement and VIP meeting zone. The solar photovoltaic energy generation system and the sunlight collecting system incisively depict the concept of sustainability of urban power grids. The passageways elaborately introduce summer winds in Shanghai to give an S-shaped cool corridor, "Summer Wind Hunter" .
Highlight 4: Intimacy with "Power"
Under the Energy Box is the high-tech transformer substation specially built for the Expo, and it is called the "Energy Core". The floor is completely transparent and allows visitors to have a close look into power grid facilities. Curious children will have the opportunity to learn secrets of a substation through an intimate but safe distance.
Design philosophy: Lit up Dream with Innovation
Designer: Zhao Xiaojun, designer of 6 Olympic stadiums, including the "Water Cube"
Highlight 1: Box of Energy
The Energy Box, located in the center of the pavilion, has illusive lights, shadows and colors. It is a crystal of the entire building. In day, it has flowing lighting and shadowing, with ever-changing projecting and recessing feels; at night, it is like the Milky Way with shooting stars. The grand firework-like scenes can be viewed by visitors in front of the pavilion, or on the square and distant sidewalks.
Highlight 2: Abstract Architectural Texture
Each side of the pavilion is covered by mysterious lattice texture with wide and narrow lines at solid and void intervals, showing off abstractness and modernity. The inspiration comes from the urban layouts and electric power grids, and implies safety, quality, cleanness, and reliability which are made available through innovation. The dense holes on the surface of the pavilion are simple but subtle lighting and environmental protection devices, to provide natural lighting for certain areas within the pavilion.
Highlight 3: Innovation & Environmental Protection
The design incorporates a number of new technologies and materials, such as the Himawari 12-lens sunlight collecting system providing lighting for the basement and VIP meeting zone. The solar photovoltaic energy generation system and the sunlight collecting system incisively depict the concept of sustainability of urban power grids. The passageways elaborately introduce summer winds in Shanghai to give an S-shaped cool corridor, "Summer Wind Hunter" .
Highlight 4: Intimacy with "Power"
Under the Energy Box is the high-tech transformer substation specially built for the Expo, and it is called the "Energy Core". The floor is completely transparent and allows visitors to have a close look into power grid facilities. Curious children will have the opportunity to learn secrets of a substation through an intimate but safe distance.
Splendor in the Coming 500 Days—— Activities of 500-day Countdown to Expo 2010
Dec. 17, 2008 saw the 500-day countdown to Expo 2010 Shanghai China and initiated a new heat wave of welcoming activities to the event.A documentary”Century-old Dream of World Expo” which presents a panoramic view of the World Exposition’s history was aired for the first time in Shanghai; A huge public-interest ad was launched in the street of Shanghai city, catching eyes of many passers-by; In “Better City, Better Life” Shanghai-Hongkong special program of two-way satellite transmission, Hong Kong singer Jacky Cheung was appointed the Expo 2010 ambassador to promote the event in the region; China Post issued a commemorative stamp and First-Day Cover that soon became best sellers to mark the 500-day countdown; Shanghai tourism authorities issued a booklet that called on its staff to better prepare for Expo 2010 by improving service and foreign language skills…in the coming 500 days, Shanghai will host continuous and diversified events in every corner of the city for everyone to welcome the EXPO.
Shanghai Elementary & Middle School Students Composition Contest for the Expo Comes to an End
The award ceremony for “My 2010 —— Shanghai Elementary & Middle School Students Composition Contest for the Expo” was held at the Bureau of Shanghai World Expo Coordination on December 12, 2008. The campaign “Visiting the Expo in Summer Vacation” and “the Expo Composition Contest” had attracted nearly one million local students to the Exhibition Center of World Expo 2010 Shanghai China during the summer vacation. Students took photos and wrote down what they saw and heard at the center, to weave their dreams for Expo 2010. Finally, 100 award-winning works were selected out of the entries, which included 10 works for the first prize, 30 for the second prize, and 60 for the third prize.
Expo Books Win Popularity in Shanghai
At the city wide Xinhua Bookstores, the newly launched Expo book booths become the best attraction for readers. A series of publications compiled by the editorial office of Expo 2010 Shanghai magazine are becoming the best sellers, which include Insight into the Expo– 150 Q&A on World Expo, Insight into the Expo – 150-Year-Hisroty of World Expo, An Overview of Expo 2010 Shanghai China, Expo Knowledge Reader (for Primary School Students), Expo Knowledge Reader (for Middle School Students), World Expo English Using Handbook, Haibao Takes You On An Expo Tour – Games, and Blackboard Newspaper Design Collection for the Expo;The Story of Water – Expo 2008 Zaragoza Spain; Learn English From Haibao;“World Expo, Let’s Do Better” – Expo Reader for Shanghai Tourism Industry.
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