7/29/09

UK signs up with Expo Online

上海世博会英国参展总代表马言(Ian McCartney )向上海世博局副局长黄健之提交网上世博会参展文件

Ian McCartney, the United Kingdom's commissioner general for the Expo, hands over the participation documents in Expo Shanghai Online to Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination.

上海世博会英国参展总代表Ian McCartney 致辞

Ian McCartney, the United Kingdom's commissioner general for the Expo, delivers a speech.

黄健之会见上海世博会英国参展总代表Ian McCartney

Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination, meets Ian McCartney, the United Kingdom's commissioner general for the Expo.

an artist's rendition of the UK Pavilion (day-time)

英国馆夜间效果图

an artist's rendition of the UK Pavilion (night-time)

The United Kingdom will build a virtual pavilion to match its real pavilion at the 2010 Shanghai Expo.

The country yesterday signed a contract with the Expo organizer to participate in Expo Shanghai Online, a Shanghai Expo innovation that will provide virtual visits to the Expo on the internet.

Expo Shanghai Online will offer visitors a virtual tour of the Expo pavilions in Shanghai.

The UK Pavilion will look like a huge "light box" with thousands of needle-like protrusions which will extend from the structure and quiver in the breeze.

During the day, each of these 7.5-meter long rods will act like fibre optic filaments, drawing on daylight to illuminate the interior, thereby creating a contemplative awe-inspiring space. At night, light sources at the interior end of each rod will allow the whole structure to glow.

Britain will also embed more than 60,000 seeds into the structure of its pavilion to urge people to protect natural species from extinction.

The seeds demonstrate the concept of sustainability, the diversity of nature and urge people to protect the environment for future generations, said Carma Elliot, British consul general in Shanghai.

The UK team is choosing seeds for the pavilion from a seed bank in Kunming, Yunnan Province, which is the Chinese branch of the project, Elliot said, adding they are still considering how to use the seeds after the Expo ends.

The 6,000-square-meter structure is one of the largest pavilions at the Expo.

The six-story structure is a huge gift box from the UK to China, said Ian McCartney, the country's commissioner general for the Expo.

Inside the pavilion there will be an exhibition about "bringing nature back into the city."

Construction on the pavilion began in March.

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