7/29/09

UK minister confident of Expo showcase



Lord Davies of Abersoch (center), United Kingdom's Minister for Trade, Investment and Business, and Fu Ying (right), Chinese ambassador to the United Kingdom, visit the under-construction UK Pavilion at the Expo site.



Lord Davies of Abersoch, United Kingdom's Minister for Trade, Investment and Business, and Fu Ying, Chinese ambassador to the United Kingdom, learn about the progress of the UK Pavilion.

Lord Davies of Abersoch, United Kingdom's Minister for Trade, Investment and Business, said in Shanghai today that he views the 2010 World Expo as a platform to "showcase British excellence and creativity."

He made the remarks this morning during a visit to the under-construction UK Pavilion at the Expo site.

"The United Kingdom is committed to having an outstanding entry at the Expo," Davies noted, adding that reducing the country's Expo budget has not been considered.

He also expressed confidence that the UK's display would be memorable. "I think the pavilion will be very impressive and exciting and visitors will love it," he said.

Fu Ying, Chinese ambassador to the United Kingdom, and Carma Elliot, British consul general in Shanghai, also visited the site with representatives from five British corporations — Diageo, BP, GKN, AstraZeneca and Barclays, which are sponsors of the pavilion.

The UK Pavilion will look like a huge "light box" with thousands of needle-like protrusions which will extend from the structure and quiver in the breeze.

During the day, each of these 7.5-meter long rods will act like fibre optic filaments, drawing on daylight to illuminate the interior, thereby creating a contemplative awe-inspiring space. At night, light sources at the interior end of each rod will allow the whole structure to glow.

Britain will also embed more than 60,000 seeds into the structure of its pavilion to urge people to protect natural species from extinction.

Construction on the pavilion began in March.

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