Promotion Plan

1. Assistance for Promotion Campaigns of Official Participants
After official participants confirm their intention to participate in Expo 2010, the Organizer shall provide support and assistance for their promotion events or other relevant activities concerning Expo 2010 as necessary and appropriate, including the use of Expo 2010 symbols, authoritative information about the progress of preparations for Expo 2010 and assistance for event or activity organization. If there is any special need, official participants may refer to the Organizer for help.
If official participants need the help of the Organizer when they are holding promotion events concerning Expo 2010 in China or abroad, they may contact the Organizer, and the method of contact is provided hereunder.
2. Assistance for Overseas Media
The Organizer shall provide assistance for overseas media that would report news and cover features on various themes concerning Expo 2010 during the preparatory stage and the duration of Expo 2010. For detailed information, please refer to the official website of Expo 2010: www.expo2010china.com.
2.1. During the Preparation for Expo 2010
The Organizer shall set up a news center in its office zone to facilitate reporters who cover the preparatory program of Expo 2010. If there is need for an interview, the media organization in question may contact the Organizer directly. The Organizer may also, as necessary and appropriate, issue an official invitation for interview to the overseas media organization that has made the application. The invited media organization or reporter may then apply for visa to the Chinese Embassy in their country by the letter of invitation. The reporting activities of overseas media organizations and reporters concerning Expo 2010 are subject to the arrangement of the Organizer.
2.2. During Expo 2010
In the duration of Expo 2010 (May 1 to Oct. 31, 2010), the Organizer shall set up a news center in the Expo Park to facilitate the reporting activities of reporters. Exact administration rules for media activities and interviews shall be released on the official website of Expo 2010 by the end of 2009. We hope that official participants and overseas media organizations and reporters check the updated information on the official website of Expo 2010, or inquire the Communication and Promotion Department of the Organizer by e-mail, telephone, fax and other means.
3. Method of Contact
The method of contact for inquiries concerning this document is as follows:
Communication and Promotion Department
Bureau of Shanghai World Expo Coordination
Expo Mansion, 3588 Pudong Road (South)
Shanghai 200125
People's Republic of China
Contact Person: Mr. YU Zhenyu
Tel.: +86-21-22062328
Fax: +86-21-22060645
Email: yuzhenyu@expo2010.gov.cn