scene of the signing ceremony
scene of the signing ceremony
Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination
L'Oreal China President Paolo GasparriniL'Oreal China will provide cosmetics for World Expo 2010 after signing a project sponsorship agreement yesterday in Shanghai with the Bureau of Shanghai World Expo Coordination.
It is the 13th project sponsorship agreement signed by the bureau which now has 13 global partners and nine senior sponsors.
L'Oreal, the world's largest cosmetics maker, will use Expo to convey the message of beauty to more people and offer information about skincare and makeup, officials said.
Huang Jianzhi, the deputy director general of the Expo Bureau, said Expo 2010 has won massive support from businesses, which have become active participants in the event. By providing technology, products and personnel, Expo partners are a strong driving force behind the event, Huang said.
L'Oreal's role in Expo Shanghai not only indicates its sense of social responsibility as one of the World's top 500 firms but also reflects the deep friendship between the Chinese and the French, Huang said.
L'Oreal China President Paolo Gasparrini said L'Oreal was very proud about its new Expo role and promised that the Paris-based firm will spare no efforts to making this Expo a success and encouraging exchanges between China and the rest of the world.
Chen Xianjin, deputy director general of the Expo Bureau, signed the contract with Gasparrini. Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, and Wu Yunfei, deputy director general of the bureau, witnessed the signing at the ceremony.
L'Oreal's business spreads over more than 130 countries and regions worldwide. It produces dozens of well-known brands including Vichy, Lancome, Biotherm, Shu Uemura and Maybelline.
It is the 13th project sponsorship agreement signed by the bureau which now has 13 global partners and nine senior sponsors.
L'Oreal, the world's largest cosmetics maker, will use Expo to convey the message of beauty to more people and offer information about skincare and makeup, officials said.
Huang Jianzhi, the deputy director general of the Expo Bureau, said Expo 2010 has won massive support from businesses, which have become active participants in the event. By providing technology, products and personnel, Expo partners are a strong driving force behind the event, Huang said.
L'Oreal's role in Expo Shanghai not only indicates its sense of social responsibility as one of the World's top 500 firms but also reflects the deep friendship between the Chinese and the French, Huang said.
L'Oreal China President Paolo Gasparrini said L'Oreal was very proud about its new Expo role and promised that the Paris-based firm will spare no efforts to making this Expo a success and encouraging exchanges between China and the rest of the world.
Chen Xianjin, deputy director general of the Expo Bureau, signed the contract with Gasparrini. Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, and Wu Yunfei, deputy director general of the bureau, witnessed the signing at the ceremony.
L'Oreal's business spreads over more than 130 countries and regions worldwide. It produces dozens of well-known brands including Vichy, Lancome, Biotherm, Shu Uemura and Maybelline.
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