Christine Foodstuff becomes bakery products supplier for Expo 2010

Christine Foodstuff Co Ltd becomes Expo 2010's project sponsor and supplier of bakery products.

Hong Hao (right), director general of the Bureau of Shanghai World Expo Coordination, offers a bronze plaque of project sponsorship to Lo Tien-an, chairman of Shanghai Christine Foodstuff Co Ltd.

The Bureau of Shanghai Expo Coordination signed an agreement yesterday with Shanghai Christine Foodstuff Co Ltd, making it Expo 2010's official project sponsor and supplier of bakery products. The company will open outlets in Expo site.

The cooperation between the bureau and Christine will enhance the line of Expo sponsors and offer an opportunity for Christine's further development, said Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, at an agreement signing ceremony.

Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, delivers a speech.

Lo Tien-an, chairman of Shanghai Christine Foodstuff Co Ltd, delivers a speech.

Chen also hoped that as an Expo project sponsor, Christine will not only offer "safe, nutritious and healthy" food for the Expo 2010 but also help promote the Expo.

Christine Chairman Lo Tien-an said that the company started as early as four years ago its preparation for becoming part of the Expo 2010.

The company will not only offer healthy and safe food for the Expo but also showcase China's great achievements in food industry, Lo added.

Employees of Christine Foodstuff take an oath to serve the Expo.

Christine Foodstuff operates eight food factories and about 800 outlets in 21 Chinese mainland cities, including Shanghai, Nanjing and Hangzhou. It is the largest company in China's baking industry in terms of business volume, number of outlets as well as tax and profits. It has also been listed in Forbes Magazine "Potential 100 China" for three consecutive years.

With Christine Foodstuff, the Expo 2010 now has 13 global partners, 13 senior sponsors and 15 project sponsors.

Haibao appears at Capital Airport

Haibao statue at the departures hall in the Third Terminal Building of Beijing Capital International Airport.

Haibao statue at the arrivals hall in the Third Terminal Building of Beijing Capital International Airport.

Haibao statue attracts passengers.

Five statues of Expo 2010 mascot Haibao appeared in Beijing Capital International Airport's second and third terminal building on Thursday.

These statues attracted passengers and some people took pictures with these statues.

The Expo 2010 will start on May 1, 2010. The Beijing Capital International Airport is China's largest airport. It transported 55 million people last year and 31 million people in the first half of this year.

China's top football league to promote Expo

scene of the signing ceremony

Nan Yong, deputy chairman of Chinese Football Association

scene of the signing ceremony

scene of the signing ceremony

THE World Expo Shanghai logo and its mascot "Haibao" will appear on the billboards behind goals at Chinese Super League soccer matches in the remainder of this season and all of next season, as the top tier professional league organizer today signed a deal with the Expo organizer in Shanghai.

More than 60 million people across the country are expected to see the "Better City, Better Life" Expo Shanghai theme in the matches while watching on TV or go to the stadiums.

The Chinese Football Association will use all its recourses to promote the Expo and also hoped to introduce the Chinese football to the world via the Expo 2010, said Nan Yong, deputy chairman of the association.

Unlike many European leagues, the CSL starts at February-March and ends at November-December every year. There are 16 teams in the current season. Shandong Luneng won the champion last year.

Twenty-six domestic TV stations are broadcasting live the league games. About 58 million audiences watched the first 16 rounds of games of the 2009 season on TV while about 20,000 people on average attended a match.

Jiefang Daily forms Expo reporting team

Jiefang Daily forms Expo reporting team.

Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination, delivers a speech.

Huang Qiang, deputy editor-in-chief of Jiefang Daily, delivers a speech.

Shanghai's leading newspaper Jiefang Daily formed a reporting team today for Expo with its elite reporters and editors.

The team will set up an embedded work place within the Bureau of Shanghai World Expo Coordination.

Jiefang Daily has been supporting Expo 2010 promotion from the very beginning, said Zhu Yonglei, deputy director general of the Bureau of Shanghai World Expo Coordination.

Jiefang Daily has not only produced quality in-depth reports about Expo but also carried Expo advertisement and organized package reports to promote the event, Zhu added.

Huang Qiang, deputy editor-in-chief of Jiefang Daily, said that the newspaper will run a special Expo page on the 10th, 20th and 30th of every month to report the latest development.

The special pages will join with the newspaper's other Expo series reports, Huang added.

Jiefang Daily Group, the parent of Jiefang Daily, became one of Expo 2010's media partners July 21 with two other major Shanghai media groups – Shanghai Media Group and Wenhui-Xinmin United Press Group.

2009 Expo youth camp opens

High school students read aloud Expo camp declaration to call on fellow students to contribute to Expo 2010.

High school students read aloud Expo camp declaration to call on fellow students to contribute to Expo 2010.

About 500 outstanding high school students today attended the opening ceremony of an Expo youth camp and a key high school student union chairmen's forum at Fuxing Senior High School in Shanghai.

These students were mainly from 80 key high schools in Shanghai and several key high schools in the neighboring Zhejiang and Jiangsu provinces.

The summit forum of the camp invited Yu Lizhong, president of East China Normal University, Huang Yaocheng, counselor for national participation with the Bureau of Shanghai World Expo Coordination, Gu Yefei, chief supervisor of Bailian Group and Pu Donglin, chairman of Shanghai Student Federation, to discuss the theme of "express myself, showcase the Expo." The guests offered their opinions on how young students, mostly dubbed as "post-90 generation," should demonstrate their personalities and feelings and how to contribute their talents to the Expo 2010.

The guests said that young people should consider other people's feelings when they are expressing their opinions or demonstrating their emotions. Yu said that an outgoing personality means a proactive demonstration of one's quality, which is very positive in our times. Huang said that it's a good thing to be willing to express oneself. The Expo offers a glimpse to the future, and the future calls for the braveness and passion of young people. But it will be stupid if young people focus only on their feelings but neglect that of others. Gu reminded the listeners to learn to be a team player, not a lonely star.

The organizers of these activities include the Bureau of Shanghai World Expo Coordination, Spiritual Civilization Office of the CCP Shanghai Committee, China Communist Youth League Shanghai Committee, and Jiefang Daily Group. Such activities have been organized annually since 2004 and will be organized during the Expo 2010 period.

The activities will last until Monday. Other activities include dressing up Expo mascot Haibao, discussing how to coordinate study and extra curriculum activities as well as face setbacks in lifes.

Touring exhibition promotes Germany Pavilion

a model of the Germany Pavilion

German officials have started touring major cities of China to promote its "Balancity" pavilion, Germany's official World Expo 2010 Website revealed early this week.

The exhibition features a model of the pavilion on a scale of 1 to 200 together with a film providing a virtual tour through the exhibition of "Balancity."

The film starts with showcasing the displays of Germany's federal states. Visitors will then gradually explore various places typical of a city -- a harbor, a factory, a garden, a park and a depot where exhibits and urban projects from Germany will be on show.

The exhibition also involves several posters providing information in German, English und Chinese about Germany's Expo involvement and the pavilion's architecture and exhibition.

The tour started in June in Shenyang, Liaoning Province, which was marked by a week-long exhibition. It has also reached the German Centre for Industry and Trade Shanghai Co and Goethe-Institute Shanghai.

It will hit Wuhan, Beijing and return to Shanghai in 2010. Its Shanghai leg also includes a series of exhibitions at Tongji University.

The 6,000-square-meter structure will be Germany's largest ever at an Expo and will comprise three exhibition areas that will showcase urban life and how the country's design and products can help solve urbanization problems.

It will demonstrate the importance of balance between modernization and preservation, innovation and tradition, community and the individual, work and leisure, and between globalization and national identity.

China Pavilion glitters

The 2010 World Expo organizer launches its gold models of the China Pavilion.

a gold model of the China Pavilion

The 2010 World Expo organizer in Shanghai yesterday launched its gold models of the China Pavilion.

The limited-edition models will be sold in more than 250 World Expo licensed stores in China, a Shanghai home-shopping channel and Bank of Communications outlets.

The 50-gram model will cost 19,800 yuan (US$2,895) and only 10,000 will be made.

The 100-gram model will be 39,800 yuan and 5,000 will be made.

The 150-gram model, limited to 2010 pieces, will cost 58,800 yuan each.

"Gold Expo souvenirs are warmly received by investors," said an official from the Bank of Communications, a global partner of the Expo.

Mexico flies a kite for Expo

scene of the ground-breaking ceremony of the Mexico Pavilion

Eduardo Seldner, commissioner general of the Mexico Pavilion, delivers a speech.

Wu Yunfei, deputy director general of the Bureau of Shanghai World Expo Coordination, gives a speech.

Flying kites on a warm sunny day is a favorite activity for children all across the world. At the World Expo Shanghai next year, those sweet childhood memories can be recalled at the Mexico Pavilion.

People will see no building, but a 4,000-square-meter area covered in grass with hundreds of colorful Mexican kites flying in the sky.

Visitors can read a book, have a picnic or simply relax on the grass under the shade of the kites. They can also buy a traditional Mexican-style kite from the pavilion and fly it to recall the fun of their childhoods.

You can even learn how to make a unique Mexican kite as the souvenir.

The country's pavilion will be a "Kite Forest."

It will be a green slope with a total of 135 kites being flown over it. Seen from afar it will look there are hundreds of people flying kites together.

an artist's rendition of the Mexico Pavilion

an artist's rendition of the Mexico Pavilion

The kites, to be made in eco-friendly plastic, will be in red, pink, yellow, green and blue, to make the pavilion one of the most colorful Expo exhibits. The kites will be about 8 meters long and 4 meters wide, larger than normal kites, and supported by poles each 3 meters to 13 meters tall.

Construction began yesterday on the pavilion and a dozen children from Mexico and China planted colorful Mexican kites on the top of poles on the foundations of the pavilion to celebrate the ground-breaking.

Kites represent the idea of flying and are the strength that unites the Mexican and Chinese cultures, said Eduardo Seldner, commissioner general of the Mexico Pavilion.

The kite originated in China and is popular in Mexico.

The name for kite in Mexican is nahuatl, which also means butterfly.

The design envisions a future with spaces specifically planned, thought and designed for relaxation, as well as recovery of parks and green areas, where new generations may find themselves in a city that offers them a better life, said Edgar Ramirez, the pavilion's architect.

"The square is the heart of the pavilion. It is the representation of the future vision for the kids from Mexico," Seldner said.

However, the pavilion will be more than a square for fun. The exhibition area will be a two-story area under the square.

The pavilion will showcase Mexico's culture, landscapes, cities and the ancient Maya civilization.

Some cultural relics of the Maya will be exhibited.

Once inside the main exhibition area, visitors will be taken on a chronological journey through the history of Mexico from the pre-Hispanic era to proposals for the future, the commissioner general said.

Trade fair promotes Expo souvenirs

scene of the fair

scene of the fair

Expo souvenirs are available at the 3rd International Gifts & Home Decor Trade Fair at ShanghaiMart in Shanghai's Changning District.

Expo gifts, garments, toys, stationery items, handicrafts, accessories, bags, textiles, ceramics and metal products are on sale.

Sixteen authorized manufacturers of Expo products have set up booths at the fair. The fair will conclude on Sunday.

More than 2,500 collections of Expo 2010 products are on sale nationwide.

Hill & Knowlton delegation meets organizer

scene of the meeting

A senior organizer of the 2010 World Expo today expressed appreciation for the public relations services provided by Hill & Knowlton.

Hong Hao, director of the Bureau of Shanghai World Expo Coordination, said that communication with leading international media had started well.

He welcomed more suggestions from Hill & Knowlton in this regard when meeting Paul Taaffe, chairman and chief executive officer of Hill & Knowlton.

Taaffe said Hill & Knowlton is confident it can provide quality PR services for Expo 2010.

The delegation toured the Expo site as well as the bureau's exhibition hall, which includes the 2010 event's master plan.

Hill & Knowlton, founded in the United States in 1927, is a leading public relations and public affairs consultancy. It boasts an international network in public relations, public affairs and strategic communications.

Hill & Knowlton was the official public relations agency for the 2008 Beijing Olympics.