scene of the signing ceremony
Nan Yong, deputy chairman of Chinese Football Association
scene of the signing ceremony
scene of the signing ceremony
THE World Expo Shanghai logo and its mascot "Haibao" will appear on the billboards behind goals at Chinese Super League soccer matches in the remainder of this season and all of next season, as the top tier professional league organizer today signed a deal with the Expo organizer in Shanghai.
More than 60 million people across the country are expected to see the "Better City, Better Life" Expo Shanghai theme in the matches while watching on TV or go to the stadiums.
The Chinese Football Association will use all its recourses to promote the Expo and also hoped to introduce the Chinese football to the world via the Expo 2010, said Nan Yong, deputy chairman of the association.
Unlike many European leagues, the CSL starts at February-March and ends at November-December every year. There are 16 teams in the current season. Shandong Luneng won the champion last year.
Twenty-six domestic TV stations are broadcasting live the league games. About 58 million audiences watched the first 16 rounds of games of the 2009 season on TV while about 20,000 people on average attended a match.
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