Shanghai Executive Vice Mayor Yang Xiong meets Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd.
Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech.
The China Kweichow Moutai Distillery Co Ltd has become a senior sponsor of the 2010 World Expo, and will provide its famous Maotai or Moutai (baijiu or Chinese liquor) for the event.
The Guizhou-province-based enterprise signed a senior sponsorship deal with the organizer in Shanghai yesterday.
Maotai came to world fame in San Francisco at the Panama Pacific International Exposition in 1915. It won a gold medal after exhibitors accidentally smashed a bottle and its flavor attracted visitors.
Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, expressed her hope that the company would play a role as a friendship ambassador by displaying China's liquor culture to the world and make contributions to the 2010 Expo.
Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd
scene of the signing ceremony
Ji Keliang, Board Chairman of China Kweichow Moutai Distillery Co Ltd, said the pursuit of Moutai in "brewing" a high-quality life well matches the Expo theme "Better City, Better Life." As a typical example of a Chinese brand, the firm would contribute to the 2010 event as a senior sponsor.
Hong Hao, director of the Bureau of Shanghai World Expo Coordination, signed the contract with Ji.
Expo 2010 has 13 global partners, 11 senior sponsors and 13 project sponsors so far.
Shanghai Executive Vice Mayor Yang Xiong, also the executive deputy director of the Executive Committee of the World Expo 2010 Shanghai, attended the signing.
No comments:
Post a Comment